Energy Drink Advert

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Recommended: Energy drink brands and target audiences

Production of a Promotional Advertisement for an Energy Drink To create my product titled “Black Rhino.” I did research in the field of energy drinks.

I have produced a single promotional advert, which advertises a brand new energy drink.

I initially started my ideas by analysing existing products such as “Red Devil” and “Red Bull.” I deconstructed both these adverts and studied them in depth. I found that the majority of energy drinks (apart from Lucozade and PowerAde.) were targeted at a younger audience and didn’t use sport as a selling point in any way. Red Devil and Red Bull are used for mixing alcohol …show more content…

Both the adverts I found where in a men’s magazine one was in FHM the other in LOADED. This shows that their products are male oriented. I would like to put my advert into a male magazine such as FHM and maybe a woman’s as well e.g. Cosmopolitan.

I carried out questionnaires and one was devoted towards the target audience and their type of energy drink. Whilst the other was focusing on the adverts and what they believed was an effective and persuasive advert.

I decided to follow in the footsteps of companies like “Red Devil” and target a young audience. Most of the people I used in these questionnaires were at the age range of 18 – 25.

The main questions that I used where mainly all about how the audience would like the poster to look. This was because it would help me greatly as I would try to model my poster on what information they gave me. To a certain extent my results showed that most people would buy my drink in a club/bar and would like the product to be black

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