1) a) A successful commercial is a memorable one because it makes a long lasting imprint on the consumer’s mind.
b) Encompassing the diverse languages of the nation in a commercial is a stride towards a successful nation.
Language plays a major role in the second argument because it argues the representation of diverse cultures besides the common one, English.
2) The second video gives a more in-depth look into the lives of these American citizens, by sharing heritage and background. If the critics of the first video viewed the second, I believe they would have had a different opinion regarding the representation of the diverse cultures because it gives the backstory of why these people were represented in the commercial. Moreover, in my
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Language can be a form of identification, so to use a multitude of languages in one commercial can offend people in ways many one didn’t think was possible.
5) The Coca-Cola commercial “It’s beautiful” was televised during the super bowl, reaching masses of people all over the country. The creators seemed to use an emotionally charged appeal to engage viewers. The ad included the song “America the beautiful” being sung by different races, colors, and origins from across the country. This helped the commercial brand by including diversity to the ad, which then appeals to the general public more so.
On another note, the ads main medium was the scenery of people along with audio stimulation of different dialects. This set the perfect setting of freedom to get across its core message, which was the Coca-Cola brand. The presentation of the ad was easy and personable, but yet controversial because of the inclusion of diversity among the ad. Using this tactic aided the ad to be memorable and not
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The first was English, which dominated with over 6 million users. The second category, Spanish, which included over 4 million, and lastly Asian and Pacific Island languages over 2 million. These statistics were surprising because I thought there would be a third language dominating the state instead of an overall grouped category of foreign languages.
After reading some the census reports regarding state needs, the reports reported the financial income of median household was higher compared to other states. Households were above pay average than most. Regarding poverty and homelessness, the census reported that 15% of people were under poverty level, compared to other states. In my opinion, this census isn’t surprising because many individuals come to California for opportunity, but sometimes fall short. Overall, the census presented gave much realization of how this state is doing compared to others which I think is above
Nowadays, commercial is becoming a major part of mass media. It does not only try to inform people about the availability and attractiveness of industrial good productions but also contribute to build an awareness of resources and alternatives for customer in daily life. There are thousands of commercials, so to attract customer, advertisers use various kinds on their commercial to make people aware of the firm's products, services or brands. Though they use various kinds on the commercial, the main goal of advertising tries to convince customer to buy their products, or do what they want. An excellent commercial will create a deep impression on their customers, or who want to become their customers by using three classical appeals: pathos, ethos and logos.
Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.
This company has made a grave mistake by releasing this commercial that will take some time to come back from, if ever. The communication of this ad should have clearly been thought out more. Clearly, using a white celebrity such as Kendall Jenner was not a good idea. Through -out the entire advertisement, it demonstrated the beauty and skill sets. Instead of using a white person to be the main source of the commercial, it would have been more received if using someone that clearly understood and made it clear what the black lives matter movement was all about. Being the CEO of the company, if trying to make a statement with so much controversy today, I would have made a team of different ethnic groups and joined together with ideas from each to make a great and a meaningful advertisement that would unite
The ad opens with “America the Beautiful” being sung in English while every few seconds after that the song changes to a different language. It depicts children, teenagers, and adults of all cultures enjoying the adventures and combined principles of America, while essentially being brought together by Coca Cola. “The song was sung in English, Tagalog, Spanish, Hebrew, Hindi, Keres and Senegalese-French. The commercial also featured a gay family” (Hillburn). Since this ad was released, Coca Cola has received extensive feedback (negative and positive) through social websites. The negative feedback provides proof that prejudice and discrimination are still a valid concern within America’s borders and beyond. There is an article released by “Voice of America” that goes in depth with the reactions of Americans towards this commercial.
It is shocking the extravagant amounts of money that companies are willing to pay to advertise their products. From spending millions of dollars a second to have a commercial air during the Super Bowl or hiring a well-known face to support their product, companies are willing to do whatever it takes to get their brand out there. Br...
Pathos, being the strategy most strongly used in this commercial, connects with the feelings of the audience. By featuring the commercial atop a green hill with a diverse group of people, Coca-Cola is showing that people of different cultures can come together in harmony, which aforementioned, was what people were looking for at this period in history. Not only the thought of harmony among groups of people, but the song that they sing together melodiously. When the commercial begins we see a young blonde woman begin the song, then she is joined by the rest of the crowd in singing, “I’d like to buy the world a home and furnish it with love…” along with other verses describing animals and pleasantries that would accompany them in furnishing this home. When we think of home, we think of a place where we can be loved and cared for, a place that is peaceful and pleasant (or this is what most people hope for), which is exactly what Coke describes to us as we watch enchanted by the beautiful voices of the people. Coca-Cola connects with us by evoking emotions of belongingness, love, peace and harmony amongst our fellow friends and people. This form of pathos is what really hooks the
“The Daily Show with Jon Stewart” aired a segment on the controversy behind the Coca-Cola half time commercial during the Super Bowl. The commercial featured “America the Beautiful” sung in different languages by people from different nationalities. Americans on their social media websites, such as Twitter, went into an uproar. Many Americans tweeted things similar to, “What an f***ing terrible commercial. The majority of it was not even in English and was sung by a bunch of foreigners. Just more multicultural, politically correct, liberal s**t” (CBS Atlanta). On the “Daily Show with Jon Stewart”, Stewart highlights the controversy of this commercial on Twitter. Stewart jokes about how ironic the backlash this comm...
Since 1941, commercials have become a staple within television and broadcasting. With spectacular visuals and enhanced cinematography, commercials have managed to draw their audiences in. Nowadays, it is extremely rare to find commercials with a heartfelt story, excluding the ones for St. Jude Children’s Hospital and the SPCA. However, I have found two commercials that contain a touching story and I will analyze them in this essay. Both of these commercials were made for Anheuser-Busch Companies, known for brewing Budweiser beer.
Each person shows their background and culture while singing “America the Beautiful” in their own languages doing things in American Vistas to prove just because they have still carry their culture with them does not make them any less American as someone raised in the United States. The commercial brings insecurities to people with different cultures, lifestyles, and origins that are afraid of being discriminated because some parts of America are not able to accept diversity. The story behind this commercial is really what makes the commercial because it is not just an advertisement about coke. Coca Cola shows how America is strong because it can absorb the aspirations and talents of people from all over the world without erasing their cultures. It is a celebration of the fact that everyone can represent their culture and express themselves while still fulfilling society’s ideal version of a standard American without being
This was evidenced initially during the Coca Cola ads during the Super Bowl. Since society has become accustomed to conventional advertising means, companies became creative and have found that poetry is more entertaining and approachable to the public. Therefore, instead of writing the same old copy, poetry is being used in commercial campaigns to stand out and give consumers a stronger, personal connection with a brand, to invigorate consumer purchasing, while making the brand an authentic household name. Apparently, to write copy required multiple hours of collaboration and numerous revisions. Now, a person writes the poem, which may be humorous or serious, and in the voice of a specific character or person, upon which the commercial is
This advertisement makes Diet Coke popular because it focuses on why the consumers drink the product; it 's refreshing and does not cause weight gain. This is proved in the advertisement because the women portrayed are happy and having a good time while sharing a Diet Coke, which leads the consumers to believe that they should buy a Diet Coke as well. This association increases sales and helps improve the overall market
Coca-Cola’s decision to re-air its 2014 Super Bowl Commercial again before Super Bowl 51, was largely interpreted to be a response to President Trump’s immigration ban that was signed just a week before. This one-minute commercial to the tune of the popular American patriotic song, “America the Beautiful”, captures what is beautiful about America—its diversity. People from all walks of life are seen engaging in popular American activities, in areas across the country, as the song transitions from being sung in a variety of languages. In further including the portrayal of a two-fathered family, the brand has expanded to represent the LGBTG community in a silent protest for and with the diverse U.S. population. The product itself is incorporated
In the Coca-Cola ad the first thing clients will observe is the colors and how it is within the image. This ad uses main, additional, and a few fairly neutral colors all booming out of a coke container and in the center is a female's satisfied cheerful experience. With an image such as this provided to a individual, each factor included to the image gives a kind of satisfied sensation which the customer would want to experience. The satisfied experience results in illustrating in a individual by indicating that the lady is cheerful because the item is really excellent. The colors and the grin performs with a individuals psy...
The advert represents racial diversity in the society. There are many races represented in the advert since the demonstrators are from different racial groups. From the advert, Black people can be identified who can be both Africans and African Americans, the Asian people are represented, the white, the Latinos are represented and also other individuals from minor races. The advert also demonstrate an aspect of unity since despite the wide diversity, the demonstrators are after one aim and they are all walking in unity. This is the main value represented in the advert.
...eded. I wish I could take this class more early. When I saw the responses from classmates, the responses were very different because the experience of each classmate is different. Now, I realize how diverse the customers would be. Even though most of the customers were from United States, I am not from United States. I could not understand what they need in first place. I have seen some ads example showing how simply translating words is not enough. Pepsi Cola’s “Come Alive With Pepsi” campaign when it was translated for the Taiwanese market, conveyed the unsetting news that, “Pepsi brings your ancestors back from the grave.” This shows that deeper understanding of the other culture is necessary to translate meaning effectively. In short, cross cultural communication is relatively important for me when I want to do business international or domestically.