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Coke america the beautiful ad analysis
Multicultural education in schools
Importance of multiculturalism in education
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Recommended: Coke america the beautiful ad analysis
Coca-Cola’s decision to re-air its 2014 Super Bowl Commercial again before Super Bowl 51, was largely interpreted to be a response to President Trump’s immigration ban that was signed just a week before. This one-minute commercial to the tune of the popular American patriotic song, “America the Beautiful”, captures what is beautiful about America—its diversity. People from all walks of life are seen engaging in popular American activities, in areas across the country, as the song transitions from being sung in a variety of languages. In further including the portrayal of a two-fathered family, the brand has expanded to represent the LGBTG community in a silent protest for and with the diverse U.S. population. The product itself is incorporated …show more content…
Respectively, today’s teachers are responsible for establishing and promoting a classroom equipped to accommodate a diverse population, achieved through coming to know their students on a more personal level. This concept of cultural pluralism—allowing multiple distinctive groups to function separately and equally without requiring any assimilation into the dominant society—plainly describes the theme of Coca Cola’s advertisement. The commercial challenges the unidentified limits placed on our country’s claim to freedom. It is especially important that educators be aware of these “limits” in order to recognize those students who are victims of improper treatment, and to make sure they are receiving fair treatment within the educational setting. A child’s performance in the classroom, and decision to further their education thereafter, are influenced by these experiences. With the implementation of new educational standards designed to hold teacher’s accountable for the success of their students, the U.S. has taken a step in the right direction. However, considering the split opinions of our country’s people regarding the appropriateness of this commercial, expressed through the uncensored use of social media, there is still obvious progress to be
1. This advertisement features Taylor Swift, which is a celebrity spokesperson; she is supporting the company, “Diet Coke”. People that enjoy listening to Taylor Swift’s music will most likely buy this product, because they think that buying this product, diet coke will make them closer, and more like their favorite pop star Taylor Swift. This advertisement also features Pathos, an appeal to emotions, because Taylor Swift may be someone’s favourite musician or person in general. It also features ethos, an appeal to credibility, or character, because Taylor Swift is famous for her music, therefore she is well recognized throughout our society, and the music industry.
Jen Holladay based her presentation on how multiculturalism is implemented in schools, particularly in the United States. She talked about how most multicultural approaches present today promote stereotypes that actually hurt the students relationships to other cultures that are not their own. She used the example of allowing school lunches to contain tacos while celebrating Cinco de Mayo and fried chicken while celebrating Martin Luther King, Jr. Day. Even though these details may seem minor, students will
Many people hail “The Star Spangled Banner” as the greatest piece of American music. The audiences of America’s national anthem seem, instinctively, eager to express their respect by embracing the notion to remove their hats and stand up. However, not many people ponder over the question of what “The Star Spangled Banner” truly means. What does it mean? Why does it deserve so much reverence and honor? What exceptional difference allows it to prevail over the masterpieces of prominent composers like Mozart and Beethoven? The answer is fairly simple. “The Star Spangled Banner” symbolizes America’s perseverance, its set of moral laws and ethics, and its history that constitutes what America truly means.
PepsiCo with almost a 3-minute commercial using Kendall Jenner as the silent communication source, using visual language with all ethnic and race being included using career choices such as a cellist, a photographer and dancer; a song written and sung by Skip Marley “Lions”; not to mention the men in blue was expected to be a hit advertisement by showing it was time to bring the world together as one. To be able to bring peace and understanding to every individual or let it be shown that all people count, not just one ethnic group or race. This advertisement was used to try to defuse the conflict of street protest and the violence that often comes with it, particularly the black lives matter movement. Showing the men in blue there to protect and serve; yet will do whatever it takes to control the ongoing issue at hand. The way Jenner being shown ditching a high fashion photo shoot ripping off her blonde wig, to join a protest and prance around with every nationality with a Pepsi in hand smiling as saying this is what will make the world a better place. The words in the music “we
Along with capital letters flowing throughout the passage, we notice some strong choices in diction. When adding “GOD BLESS AMERICA.” the viewers have something they can fully relate to in the ad. They connect with the ad now because they are able to understand that it is not a foreign country problem. This is a right here in our country, our cities, and our neighborhoods problem.
Students look to those in a position of authority to garner a sense of appropriate behavior. These broad perspectives will spill over into the community, and hopefully over time will create a more supportive and accepting society. Personal Reflection This article highlights the ways our school and district are failing these students. We proclaim to be an inclusive “place”, but truth be told, we are only comfortable if you conform to our definition of “normal”.
The United States of America is known around the world as a country that, over 200 years ago, fought diligently to afford freedom formal who so elect to reside within her bounds. The freedom of the United States of America is symbolized by the American flag. What once started out as a left over piece of cloth, is now a treasure for American citizens, and individuals that long for the freedom that the flag maintains. The poem the “Star- Spangled Banner” is a prime example of how the American flag portrays freedom and hope for Americans, both in the past and present. The passion that forged this nation remains today, due to the influence of the “Star- Spangled Banner.” Popularly known as the “National Anthem,” Francis Scott Key’s “Star- Spangled Banner” uses form, sound and symbolism to tell the story of high hopes in America.
... There is no true definition or language of an American. Coca Cola’s commercial clearly embraces the diversity that is embedded in American history, thus portraying the melting pot through the use of different languages. One of the reasons America is so beautiful is because we accept and embrace other nationalities. Conversely, the negative impact of the commercial depicts how America still has not moved past prejudice thinking’s, discrimination, and segregation.
“An array of knowledges, skills, abilities and contacts possessed and used by Communities of Color to survive and resist racism and other forms of oppression” encompasses the main idea of Community Cultural Wealth. It is vital to understand that students will step foot into the classroom with a variety of cultures zipped up in their backpacks, and it is our job as educators to make sure that equality is instilled/taught in our classrooms. The second a student feels a sense of discrimination, whether from ourselves or their fellow classmate(s), is when the safe and comforting environment of the classroom begins to diminish. Here I will discuss just how important it is to see the differences amongst students as an advantage
In 1995, Delpit published Other People's Children: Cultural Conflict in the Classroom. Although the excerpt analyzed in this paper is from a larger work, it was written by Delpit (1995) as a self-contained speech. This excerpt includes many of the concepts Delpit believes to be the basic cultural conflicts in the classroom, which are stereotyping, child-deficit assumptions and student isolation and invisibility. Delpit's goal is to "remove the dynamic of oppression that are inherent in any classroom…that come together when (primarily white) teachers spend time with 'other people's children'" (Delpit, 1995, pg.69). Through Other People's Children: Cultural Conflict in the Classroom, Delpit lays the foundation for multicultural education and details ways teachers can solve the inherent problems that arise as a result of many cultures interacting in the classroom. The purpose of this paper is an analysis of this text through an analytic, interpretive and normative reading.
Pathos, being the strategy most strongly used in this commercial, connects with the feelings of the audience. By featuring the commercial atop a green hill with a diverse group of people, Coca-Cola is showing that people of different cultures can come together in harmony, which aforementioned, was what people were looking for at this period in history. Not only the thought of harmony among groups of people, but the song that they sing together melodiously. When the commercial begins we see a young blonde woman begin the song, then she is joined by the rest of the crowd in singing, “I’d like to buy the world a home and furnish it with love…” along with other verses describing animals and pleasantries that would accompany them in furnishing this home. When we think of home, we think of a place where we can be loved and cared for, a place that is peaceful and pleasant (or this is what most people hope for), which is exactly what Coke describes to us as we watch enchanted by the beautiful voices of the people. Coca-Cola connects with us by evoking emotions of belongingness, love, peace and harmony amongst our fellow friends and people. This form of pathos is what really hooks the
“The Daily Show with Jon Stewart” aired a segment on the controversy behind the Coca-Cola half time commercial during the Super Bowl. The commercial featured “America the Beautiful” sung in different languages by people from different nationalities. Americans on their social media websites, such as Twitter, went into an uproar. Many Americans tweeted things similar to, “What an f***ing terrible commercial. The majority of it was not even in English and was sung by a bunch of foreigners. Just more multicultural, politically correct, liberal s**t” (CBS Atlanta). On the “Daily Show with Jon Stewart”, Stewart highlights the controversy of this commercial on Twitter. Stewart jokes about how ironic the backlash this comm...
The world is made up of many different types of people, each one having his or her cultural background. Over the years, the United States has become increasingly populated with cultural diversity. This influx has prompted school administrators to recognize the need to incorporate multicultural programs into their school environment including classroom settings, school wide activities, and curriculum as it becomes more evident that the benefits of teaching cultural diversity within the school setting will positively influence our communities, and ultimately the entire nation’s future. The purpose of this paper is to share the pros and cons of multicultural education in the classroom. Additionally, I will express my views compared to those in the reading requirements for this assignment, as well as, new knowledge obtained through the research. Finally, I will share situations where I was challenged introducing a multicultural issue during a class.
As we proceed further into the 21st century, multiculturalism becomes more relevant to obtaining a truly global society. Dr. James A. Banks defines the meaning of multicultural education and its potential impact on society when it is truly integrated into American classrooms. In his lecture, Democracy, Diversity and Social Justice: Education in a Global Age, Banks (2006) defines the five dimensions of multicultural education that serve as a guide to school reform when trying to implement multicultural education (Banks 2010). The goal of multicultural education is to encourage students to value their own cultures and the diverse cultures of those around them without politicizing their differences but rather, as Banks passionately explains in his lecture, “to actualize the ideals stated in the Constitution” (2006) forming “civil, moral, and just communities.”
Though it can be prevented, students at a primary school level are known to less likely to see race and gender as something inferior. Students also accept what is being taught without formulating personal opinions or political views. According to the Census Bureau, “by the year 2100, the U.S. minority population will become the majority with non-Hispanic whites making up only 40% of the U.S. population” (“How important is cultural diversity at your school?”). It is crucial for students to develop cultural awareness and are engaging in the acts of citizenship, not only within schools and surrounding areas but as active members of the global community. Students being culturally aware comes central when interacting with individuals out of the norm. Also, influencing global awareness leading to a better perspective and relations towards one another generating tranquility