Pepsi: White Race And Racial Discrimination In The US

Most people may misunderstand the question in the commercial differently owing to their different cultural orientation. The advert drew sharp criticism from the black community because of the perception of the “black lives matter movement”. While many have viewed the actions of Kendall Jenner as a mockery of the black lives matter initiative, I am inclined to note that it was a simple marketing technique that attempted to tap on the two market segments in the United States that is the white race and the black race. From my point of view, Pepsi the brand was attempting to put forth a clear universal message of togetherness and peace among all races. The beverage giant did not at one point seek to make light of the serious matters that are divisive

The advert represents racial diversity in the society. There are many races represented in the advert since the demonstrators are from different racial groups. From the advert, Black people can be identified who can be both Africans and African Americans, the Asian people are represented, the white, the Latinos are represented and also other individuals from minor races. The advert also demonstrate an aspect of unity since despite the wide diversity, the demonstrators are after one aim and they are all walking in unity. This is the main value represented in the advert. On the other hand, the advert also brings forth an aspect of social groups. The demonstrators are people from low class and middle class people and they are all after one aim. Still on lifestyle and values, the demonstrators are from different profession, there are musicians and artists and they are all after one goal which they are after in their demonstration. The advert has been criticized because of its favor for demonstrations but this aspect of analysis should be ignored. This is because the idea of unity is more represented in the advert and the whole meaning of the advert is built on the bases of unity of the demonstrators. One thing is omitted from this advert, the idea of how Pepsi brings about unity is not clearly deployed since not all demonstrators are given a chance to enjoy the product. The idea behind the demonstration is not also well explained and this brings about criticism from different