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Essential benefits of quality function deployment
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Satisfying customer expectations is objective of all businesses. To realize it, product/service is provided with aim to fulfill customers’ basic requirements. Each product/service possesses quality which defined as the ability of product/service to meet those requirements. Planning and designing processes is required in order to develop certain qualities within the product/service. These processes are emphasized in product development method.
2.2.2.1 Product development
By definition, product development is the creation process of products or services with unique characteristics that offer new or additional added value to customer. Product development involves visual or formulation modification of existing product or creation of new product
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Its processes are flexible and the order may differ depends on condition and each step may repeat if needed. The lifecycle is a continuous improvement cycle, it does not stop after product pricing, but it will return again to idea creation in order to develop better product that may increase customer’s satisfaction.
The product development lifecycle needs dedication to create product, market research and analysis and adequate standard specification. The product development life cycle is integral part of decision-making process.
In general, product development project can be divided as four major
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When a company intends to create better product than company existing product.
• External-driven. When a company intends to create better product than competitors’ product.
Advantage of this project is having products as reference point to create novel product with more desirable properties. This project involves large cross-functional teams with shared responsibilities.
2.2.2.2 Quality Function Deployment
Once customer requirements have been captured and analyzed, information of customer requirements needs to be translated into functional specifications and design. This activity involves marketing function, product designers and engineers.
Quality Functional Deployment (QFD) is a well-documented technique for translating the “Voice of the Customer” into “Action of the Developers”. QFD is an appropriate approach to identify how customers perceive various functional product capabilities, features, and quality and reduce perception uncertainty. The customer perception data can be used as weighting factors.
Characteristics of QFD which exist in different QFD forms are:
• Focus on customer requirements;
• Combination of customer requirements and measurable technical quality features;
• Involves multi-functional teams with goal of consensus;
The service process includes the product design element for the customer. Since this can also take any were from hours to weeks it too must be addressed. This is part of the R&D stage and many variations are developed, prototyped, and analyzed.
Market Analysis Product Design Product Design Selection Detailed Product Design Build Prototypes Field Test Prototypes Finalized Product Design Final Manufacturing Process Order Production Equipment Install Production Equipment Celebrate
The next step is the growth stage. In this stage product growth is monitored and big investments are made. Maturity stage the growth of the outputs is significant. For the company to ensure product survival in the market and gain a competitive advantage over competitors it has to incorporate product differentiation. The final stage involves product decline stage. In this juncture product sale goes down and the product identification
1.Product: The product or service must be developed for the target market. In the airlines the product is not a physical item but services rendered. These services are not limited to but often include: Safety, timeliness (on-time arrivals and departures), convenience, in-flight services, and carrier’s image.
Product and process technology is rapidly evolving. Competition is becoming more global. Customers are placing an increasing emphasis on quality and reliability, but at the same time looking for good value. Speed to market is becoming a paradigm of world class manufacturing. To respond to this increasingly dynamic and challenging environment, manufacturers are implementing integrated product development (IPD) concepts to reduce design cycle time and improve product value.
for a product over a period of time. It shows the revenue by a product. from its introduction to its eventual decline. There are four stages to the product life cycle: Introduction, growth, maturity and decline. Research and development is the first stage of the product life cycle.
Figure 2, show how we can design and develop new products at Syntel. Figure 2. Product Development Process We can use our existing client base to get a very good idea of product scope.
The product demand life cycle is the average sequence of a product in the market. The average sequence is in four stages. Introduction stage, growth stage, maturity
However, this vision generates an overlapping problem between the marketing department and the product development department. The marketing department, among other duties, is responsible for the identification of new opportunities and also to assure the development of new products. Unless these activities are extremely well coordinated with the product development department, there will be misalignment in the strategy of the EPD. Ultimately, this misalignment will affect a third department, i.e. the manufacturing department, since it is directly involved in the product development process.
By following closely the six steps of the new-product development process, the company could expect such benefits as: improved teamwork, less re-working, earlier detection of likely failure, and higher success rates. (Rix, Peter, 2001, Marketing, A Practical Approach).
“Product: The product aspects of marketing deal with the specifications of the actual goods or services, and how it relates to the end-user 's needs and wants. The scope of a product
emerging or new market. It can originate from new technology or new market opportunities (Eliashberg, J., Lilien, G. L., & Rao, V. R. 1997). Literature defines product development as exploiting an untapped market opportunity and turning it into a value product for customer satisfaction. Development and introduction of a new product requires extensive research on understanding customer needs, market structure, emerging trends and analysing the internal & external competitive market environments. To evaluate customer satisfaction previous researches provide strong relationship between customer satisfaction and product quality, product features and value for money. ***
In this report, The Basic New Product Process will be used and the following elements will be covered:
Product management is a strategic and business-oriented role, which is focused on satisfied and transfer solutions to market needs. The role may consist of product development and product marketing, which are different (yet complementary) efforts,...
All products go through a product life cycle. A successful product will go through 5 stages, development, introduction, growth, maturity, and decline. It begins in the development stage. An idea is formed and a product is created. The next stage is the introduction stage. In the introduction stage the new product is presented to the market. At this stage early adopters start to purchase the product. If Successful sales will start to increase and the product will move into the growth stage of the product life cycle. If a product reaches the growth stage it is being accepted by the market. Unfortunately the growth stage will not last forever and eventually the market will saturate and sales will begin to flatten out. The longer the maturity stage lasts the better as after this is the decline stage. The decline stage comes when a product becomes obsolete or less desirable sales will decrease and new products will take over. Much of a products success in the latter stages in the product life cycle is down to the performance of new product development so it is critical...