Analysis Of Reboot Your Life Juice

877 Words2 Pages
bulb-icon

Recommended: Marketing analysis for juice wholesale

New Product Analysis: Reboot Your Life Juice The purpose of this report is to analyse a new product released into the market within the last three years. Reboot Your Life Juice was launched in 2012 and is created with a patented HPP (High Pressure Processing) technology. It contains only fresh fruits and vegetables. The product sets itself apart from most commercial juices, which are usually processed with heat and contain unnatural ingredients. In this report, The Basic New Product Process will be used and the following elements will be covered: - Opportunity Identification - Concept Generation - Concept Evaluation - Product Development - Product Launch - Recommendations Opportunity Identification The opportunities in the market were quickly identified after the documentary, Fat, Sick and Nearly Dead was released. The film featured Joe Cross and his journey to improve his health. Cross lost 40 kilograms in 60 days by consuming nothing but fresh juice made from vegetables and fruit. The film inspired thousands worldwide to regain their health and incorporate juice into their lives. Cross used a Breville Juicer throughout the film and the company’s sales doubled soon after the film was released. As juicing soon became a phenomenon, Joe Cross established Reboot Your Life as a lifestyle brand. His website provides an online community and information to encourage people to consume more fruits and vegetables. The website provides free forums as well as Guided Reboots for those willing to pay for a diet program. The Reboot is led by nutritionists through a private, online group and provides meal plans, shopping lists and professional daily support. It is assumed that Cross identified new opportunities in the market by examining i... ... middle of paper ... ...ready well known and admired due to his film and online presence, went on an Australian tour to personally inform Woolworths consumers about his product. Cross also presented the product on several television programs to spread the word further and made it clear that the product was located amongst the fruits and vegetables rather than the juice aisle because of its pure ingredients. Recommendations EXPAND STOCKISTS – COLES? HEALTH FOOD STORES? STOCK IN JUICE SECTION AS WELL AS PRODUCE SECTION – EASILY HIDDEN/MISSED EXPAND RANGE TO DIFFERENT FLAVOURS – MARKET RESEARCH DIFFERENT SIZES NOT JUST 350ML AND 1L ONLINE DELIVERY FOR JUICE FASTS 3-5-10 DAYS – WOOLWORTHS COLLAB? CONTINUE ADVERTISING FILM ‘FAT SICK AND NEARLY DEAD’ - PLAY ON TV, GIVEAWAY COPIES STICKERS FOR DAY 1, JUICE 1 ETC. TALK ABOUT PRODUCT LIFE CYCLE – LECTURE 3 CONCLUSION Tell them what you told them

Show More
Related

  • Supersize Me: The Rhetoric of French Fries

    785 Words  | 2 Pages

    The United States of America has long been considered a “big nation”, whether is has the biggest cities, houses, and on a negative note, biggest people. In 2003, Morgan Spurlock, a healthy-bodied film director, set on a quest to show America the detrimental effects of the fast food industry and raise awareness on the controversial issue. He produced the documentary “Supersize Me”, where McDonald’s meals were consumed for every meal of the day for thirty days. His film was released to movie theatres so that people could understand the devastating effects of McDonald’s on his body in a very short time span. At the end of his experiment, Morgan gained twenty-five pounds, developed a thirteen percent body mass increase, cholesterol skyrocketed immensely, and fat accumulation in his liver rose to. He became depressed and he only felt happy and in no pain when he was eating the fast food. By using ethos, logos, and pathos, “Supersize Me” became one of the most watched documentaries in the United States. Without these appeals, this documentary would not have developed the effect that it did.

    Read More

  • Summary Of How Junk Food Can End Obesity

    795 Words  | 2 Pages

    Within the opening paragraph of his own article, David Freedman shares his story on searching for the most ideal smoothie, that would be affordable

    Read More

  • Hungry For Change: Review: Hungry For Change

    1316 Words  | 3 Pages

    David Wolfe claims that people have “forgot about our instincts” and says, “it has led us to an obesity crisis” (Hungry for Change). Our processed diet and indoor lifestyle has led to too many calories and not enough nutrients. The documentary brings about these consequences of the latest diet trends and the effects of the seemingly healthy way to change your life. This segment in the documentary contains personal testimonies from experts like Kris Carr and Jon Gabriel that are more compelling than just stating the facts. Both experts agree and testify that diets don’t work and often times have a negative effect of gaining back the weight if not

    Read More

  • Boost Juice Case Study

    698 Words  | 2 Pages

    This report is a business investigation on the Boost Juice business. This report is going to describe the Boost Juice business and its global expansion. It is also going to describe the roles of the business and the ways boost can be classified. The report is also going to explain the internal and external influences that have affected the business.

    Read More

  • Market for Health Drink in the UK

    1559 Words  | 4 Pages

    The fruit juice and health drinks market has, over the past couple of years, seen a massive growth both in terms of sales and of the increasing demographic of customers that are choosing to purchase the products, especially at the expense of carbonated drinks. In 2006 the estimated value of the total market was £2.77 billion at retail selling price, having grown from 30.7% in 2002 (Key Note, 2007). Innocent Drinks are the markets biggest player with a market share of around 62% , selling in excess of 600,000 drinks every week (Barnett, 2005) The business is currently valued at £100 million. Not only content with being the largest distributor of smoothies the business has branched out to start the selling of "thickies" – a yoghurt based drink which promises to be a hugely innovative idea and also water based fruit drinks aimed at children.

    Read More

  • Target Corporation Swot Analysis

    1685 Words  | 4 Pages

    The tool essentially shows the chain of activities required to develop and deliver the products. The effectiveness of the organization vastly improves when all the key activities such as customer, vendor, suppliers and partner within the value chain working smoothly. The value chain used to reduce operational and production cost using low-cost producer strategy. If two service or products are delivery by two separate divisions for two different markets, there are functionality and process that can be integrated to save cost.

    Read More

  • Review Of The Documentary 'A Growing Plague'

    1268 Words  | 3 Pages

    Micronutrients are also more filling than macronutrients. So when a person consumes 400 calories in micronutrients they will feel more full than a person who consumed 400 calories in macronutrients. In the documentary, specialists in nutrition explain that a typical American plate is 50% meat, 25% over-cooked vegetable, and 25% carbohydrates. This is a gross imbalance of healthy meal. This is one the traceable causes of obesity as the American diet has deteriorated. Cross continues his fast and finally completes his 60 days of juice fasting. After Cross returned home, he received a call from a man he had met along the way. This man was Phil Staples, an obese man from Iowa who was seeking help from Cross to turn his life around. Cross returned stateside to give his full assistance to Staples. As Staples lost weight from the diet Cross had introduced, he became a beacon of light for the town of Sheldon, Iowa. Staples’ transformation proved that even when morbidly obese, that it is never too late to change your health. The documentary culminates with Cross saying that maintaining the new weight after losing weight so drastically is only possible by adopting a new lifestyle. The new lifestyle for Cross has been an increase in

    Read More

  • Comparison Of Obesity In The Film 'Fed Up'

    1020 Words  | 3 Pages

    The consequences of obesity are clear: various metabolic problems, high cholesterol, insulin resistance and high blood pressure. Risk of heart diseases more as we gain more fat. Sleep apnea can also result, as well as joint problems. Obesity is not only a result of lack of exercise, but of the kind of food people consume. The film “Fed Up” does not address whether “real food” as solution to this endemic is feasible, assumes that people have the time, money and energy to control their health by buying, preparing and cooking real food, and leaves the audience wondering whether their laziness that prevents them from investing time, energy and money to cook and consume slow food at home. However, health is not just a personal battle left to individuals; the food industry and the government should take more part in conscienscious research and education to provide truly healthy choices at reasonable

    Read More

  • Documentary: Hungry For Change

    1698 Words  | 4 Pages

    Hungry for Change is a thought provoking documentary produced by James Colquhoun and Laurentine ten Bosch that delves into the implications of eating a modern diet. Using pathos, facts and figures, and association, Hungry for Change delivers a meritorious performance that engages viewers and leaves them questioning their own diet and lifestyle choices. The film’s use of rhetorical and advertising strategies and its ability to captivate viewers make this an effective, life changing documentary.

    Read More

  • Nordstrom Case

    982 Words  | 2 Pages

    There are five categories of new products: new inventions, new category entries, additions to product lines, product improvements, and repositioning target products to new markets for new uses. The process is the same regardless of the category. It includes idea generation, idea screening, concept development and testing, analyzing the business, prototype development, test marketing, and commercialization.

    Read More

  • Target Corporation Competitive Analysis Essay

    1800 Words  | 4 Pages

    We also focus on product life-cycle of the business goods. The stages the product undergoes from manufacturing packaging until the final stage where it focuses on time, cost and revenue generated. In the initial stage of the product, promotion is done to create awareness of the product. In this juncture profits are not a big concern of the company.

    Read More

  • Tesla Motors Marketing Challenges

    715 Words  | 2 Pages

    Perform critical review of the results. Describe success of the marketing decisions and techniques. Synthesize a list of recommendations for marketing and management specialists employed by hi-tech startups in the manufacturing field.

    Read More

  • Naturebox, Inc.: Company Analysis

    972 Words  | 2 Pages

    Naturebox, Inc is a fast growing online monthly subscription box. A Four- year-old company has a great success from selling customized snacks and make it a well-known funded company in the online subscription box categories. “It’s rare to see a new food service company grow as rapidly and fervently as NatureBox,” says Canaan Partners general partner Warren Lee. (NatureBox raises $18M on 2,000% revenue growth, proves that listening to your customer is always a good policy, Michael Carney, 2014) It offers variety of snacks. Their goal is to provide healthy snacks for everyone. Naturebox raises 30 million in Series C funding in 2015 and its sales have grown over 300% since it was funded in 2012. In 2013, Naturebox received 8.5 million in funding

    Read More

  • Samsung's Marketing-Mix Strategies from the 1980's to 2003

    1838 Words  | 4 Pages

    Song, M., & Noh, J. (2006). Best new product development and management practices in the Korean high-tech industry. Industrial Marketing Management, 35(3), 262-278.

    Read More

  • Product Launch Essay

    1564 Words  | 4 Pages

    To successfully launch new product into market, company should master product launch process. There are many concepts

    Read More

More about Analysis Of Reboot Your Life Juice

Open Document