A Study On “Market analysis of Packaged Fruit Juice Industry- With the special Reference to Dabur’s- Real” In partial fulfillment of the Dissertation In Semester - IV of the Master of Business Administration Prepared by IBREZ HASAN Registration No: 13010221110 Under the Guidance of Prof. MV Narasimhan. Master of Business Administration DECLARATION This is to declare that the Report titled “Market analysis of Packaged Fruit Juice Industry- With the special Reference to Dabur- Real” has been made for the partial fulfillment of the Course: Dissertation in Semester IV by me under the guidance of Prof. MV Narasimhan. I confirm that this dissertation truly represents my work. This work is not a replication …show more content…
And Generation ‘Now’ is as much inclined to sipping fruit juices as colas, with teenagers driving the maximum trials. Fruit juices have created a space for themselves in regular household menus, as a part of a family’s breakfast, social gatherings, and evening snacks. For Indians drinking juice is not a new concept. Street corner vendors have been popular for years. Fruit juices in the unorganized segment are considered cheaper and fresher by the consumers, even though they are relatively unhygienic. As a result, consumers are picking up multiple family packs at one go, which is an emerging consumption …show more content…
Q2. Why do you prefer packaged fruit juices? REASON Number Of Respondents Percentage Taste 25 33% Nutritional Value 18 23% Freshness 14 18% Low Fat / Low Sugar 13 17% Convenience 07 9% TOTAL 77 Table No. - 3 Fig. – 3 By going through the above chart its clear that 33% of the customer choose Packaged Fruit Juice because of its taste, following up 23% choose because they can gain nutritional values from it, while 18% goes to Packaged Fruit Juice because of the freshness, However 17% people prefer Packaged fruit Juice because it contains Low Fat & sugar and 9% people prefer it because of convenience. Q3. How often do you buy packaged fruit juices? VALID Number Of Respondents Percentage Everyday 21 27% Once in a week 33 43% Once in a month 15 20% Hardly 08 10% TOTAL 77 Table No. – 4 Fig. - 4 According to the survey on more than 70 people it shows that 27% of the people prefer to drink packaged juice daily, while 43% of the people prefer once in a week on the other hand 20% people choose it once in a month and only 10% of the people say that they prefer packaged juice
As it becomes a successful market in Brazil, the supply is increasing as new companies join the market. The shifts have caused the market equilibrium of both the price and quantity to increase; between 2000 and 2009 the price increased up to 6000% (task sheet figure). The market has grown drastically, the supply increasing from 104 874 tonne in 2005 to 115 947 tonne in 2009 (IBGE, 2008, 2010). This market is efficient and is generating a gross net income without any intervention from the Government. However as the acai berry is exported, the local consumers have to compete with higher prices.
This report is a business investigation on the Boost Juice business. This report is going to describe the Boost Juice business and its global expansion. It is also going to describe the roles of the business and the ways boost can be classified. The report is also going to explain the internal and external influences that have affected the business.
The fruit juice and health drinks market has, over the past couple of years, seen a massive growth both in terms of sales and of the increasing demographic of customers that are choosing to purchase the products, especially at the expense of carbonated drinks. In 2006 the estimated value of the total market was £2.77 billion at retail selling price, having grown from 30.7% in 2002 (Key Note, 2007). Innocent Drinks are the markets biggest player with a market share of around 62% , selling in excess of 600,000 drinks every week (Barnett, 2005) The business is currently valued at £100 million. Not only content with being the largest distributor of smoothies the business has branched out to start the selling of "thickies" a yoghurt based drink which promises to be a hugely innovative idea and also water based fruit drinks aimed at children.
The buying verdicts of the people belonging to different regions also vary depending upon the culture to which they belong. The consumers living in the colder regions of the world have a greater propensity to buy dry fruit whereas; the individuals residing the comparatively hotter regions would demand for the different products.
Vitamin B-12 is essential for energy production as well as influencing the way your body uses carbohydrates.
The soft drink industry in the United States is a highly profitably, but competitive market. In 2000 alone, consumers on average drank 53 gallons of soft drinks per person a year. There are three major companies that hold the majority of sales in the carbonated soft drink industry in the United States. They are the Coca Cola Company with 44.1% market share, followed by The Pepsi-Cola Company with 31.4% market share, and Dr. Pepper/Seven Up, Inc. with 14.7% market share. Each company respectively has numerous brands that it sales. These top brands account for almost 73% of soft drink sales in the United States. Dr. Pepper/Seven Up, Inc. owns two of the top ten brands sold. Colas are the dominant flavor in the U.S carbonated soft drink industry; however, popularity for flavored soft drinks has grown in recent years. The changing demographics of the U.S population have been an important factor in the growing popularity of these flavored soft drinks. The possible impact of this factor will be addressed later in the case.
Responses to the second survey question of whether students prefer diet soda or regular soda was as expected. With a majority of 74%, thirty-seven respondents stated that they would rather drink regular, 6% prefers only diet, and 10% could drink either one. Results to the second question are listed below in Figure 2.
Innocent is a well-established smoothie and health food company in its home market of the UK and has had success in moving into various markets in the European Union. With the added partnership with global brand Coca-Cola, it could be said that Innocent is in prime position to begin its expansion into new markets globally. This report will note the benefits and potential risks of entering the chosen market of Japan based on research and theoretical analysis.
When she had the opportunity to run a Juice Bar company, she took it as she was passionate about healthy eating and this was promoting that. She wanted to create a unique customer service based on her “love life” philosophy, she wanted everyone to leave Boost Juice feeling “just that little bit better”. Janine studied her local retail department and noticed that there were barely any heathy fast food juices in the Australian market. When Janine learnt this, she realised this is what sets her apart from many other franchises, its healthy and quick. Janine marketed her business by making Boost Juice have a feel good vibe and ensured that everyone was aware that it is a healthy choice they are making by choosing Boost
Companies utilize different marketing strategies to appeal to their target audience. The methods they use to market their products usually reflects the target audience’s preferences or needs. Gatorade was invented at the University of Florida in 1965 by a team of researchers. They discovered nutrients were not being replenished when the school’s football team competed and formulated a solution to the problem. Today Gatorade primarily targets athletic or physically active individuals, especially professional athletes. Over time, Gatorade has become one of the most popular and leading sports drink companies in the world. Many people recognize what Gatorade is and what they do to help individuals who need the extra replenishment so they can continue
Juicy Sdn Bhd introduced 10 flavours of juices such as Orange juice, Apple juice, Pineapple juice, Aloe Vera Juice, Strawberry juice, Grape juice, Mango juice, Lychee juice, Mango juice and Guava Juice. Aloe Vera Juice is the most popular juices among those 10 flavors. With affordable prices and high quality of juices, Juicy Sdn Bhd quickly gained popularity to become favourite amongst local consumers. Aloe Vera Juice is the most popular juices among those 10 flavors.
An increasing number of cafe and beverage chains are providing matcha beverages including Starbucks, Smoothie King, and Jugofresh. For instance, easy-to-use, or ready-to-drink matcha blends are growing in popularity for both personal use and café use. There is moderate growth for chai lattes, and “chocolate matcha” seems to be a favored flavor. Customers are willing to “trade up” and spend more on matcha than their counterparts for the perceived health benefits, and matcha growth is comparable to the premium juice category. Growth is also driven by the research and development of new products in the food and personal care markets, as well as new
This competitive advantage has been rendered sustainable as other players have found it difficult to catch up with the company's competitive strategy. In spite of this clear advantage, it was noted that the company faces some challenges being the world leader in soft drink distribution. The canning and bottling of the product which is done in many countries have now fallen into the hands of independent companies, thus it becomes hard for a given company to control the quality of the packaging
(Tutor2u, 2015) According to Mintel 2014, 1 in 4 buyers (23%) only buy branded fruit juices/smoothies when they are on promotion, demonstrating the cost driven behavior of consumers when buying fruit juice, juice drinks and smoothies. For this reason, fruit juices/smoothies are constantly on promotion. (Gibbons, 2012) Yet, again only 29% of buyers only purchase these drinks because they can afford it.
Today in France, 2 persons out of 3 consume fruit juices, 42% on a daily basis. Smoothies only represent 0,5% of the fruit juices consumption. In only 6 months the French market has increased for more than 500% from 167000L to 920000L of smoothies for the year 2008...