Informative Essay On Matcha

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he US matcha tea market has grown 54.9%, is expected to grow 25% by 2018, driven largely by consumers wishing to be healthier.
Matcha tea is becoming more popular in the US, and while coffee still reigns in the beverage world of the US, tea in general and matcha tea specifically is on the rise, largely due to the milder side effects of caffeine.
Overview

Hello! Thank you for your question about the growth of matcha tea, both for restaurants and personal consumers. In short, the US matcha market has grown 54.9%, is expected to grow 25% by 2018. This growth is mostly driven by consumers wishing to be healthier, both on a professional and commercial level. While coffee and coffee products still reign supreme in the beverage world of the US, tea …show more content…

An increasing number of cafe and beverage chains are providing matcha beverages including Starbucks, Smoothie King, and Jugofresh. For instance, easy-to-use, or ready-to-drink matcha blends are growing in popularity for both personal use and café use. There is moderate growth for chai lattes, and “chocolate matcha” seems to be a favored flavor. Customers are willing to “trade up” and spend more on matcha than their counterparts for the perceived health benefits, and matcha growth is comparable to the premium juice category. Growth is also driven by the research and development of new products in the food and personal care markets, as well as new …show more content…

In 2016-17, imports increased 1% in total, with ready-to-drink tea having the largest growth at 4%. Specialty tea, in general, is definitely a growing trend, thanks in large part to increased health awareness in younger individuals. More specifically, matcha is in high demand as a favorite among those health-conscious consumers. Social media is a huge influence in driving this growth. On any given day, more than one-half of the American population drinks some kind of tea, and the overall tea industry is expected to grow in the US with a CAGR of 4%-6% in the next few

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