My SNHU Pet Store is growing because of its success in providing quality products to their pet-owning customers. The company would like to introduce a new line of pet foods with no artificial ingredients or additives. It will be a high quality pet food that would mirror the company’s dedication to providing quality pet products and will be named “My Healthy Best Friend.” This paper will show you how we will be doing this with this new product.
In addition to using the best ingredients, this product will have the added benefit of providing a much sought after supplement gaining popularity, chlorophyll. This will provide a healthier pet food formula for those who consider their pets as part of their family and therefore worthy of the best.
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by educating consumers to increase leverage against the leading upscale pet food brands that believe otherwise. Using the More for less scenario (higher price for a higher quality), would keep the weakness of the higher price at bay. The myth for most dog foods is that they are mostly carnivores, when in fact they are omnivores (maybe because cats, who are about as numerous a household pet as dogs, are carnivores). As a result of this, a positioning strategy for “My Healthy Best Friend” pet food would be to educate everyone as leverage against the leading upscale pet food brands that use this not-so-widely known fact to their own advantage (like “Eukanuba”). The popular beliefs that brand names used back then originate from the now fading industry’s protein-hype of the past. Simultaneously, educating the public on chlorophyll and its health benefits for both humans and pets, could be used in our advertising to show how our beloved pets, our “best friends,” have more in common with us than we thought. A website with a pet community tab to connect with other pet owners will be useful not only to counteract the threat of …show more content…
This diversity will make for a powerful word of mouth marketing campaign using social media to spread the word and the television and online advertising efforts offering a money-back guarantee, free samples and community website links. We will focus on both the “Bohemian Mix” from this geographic area that includes people from these ethnic backgrounds in households made up of a mixture of different family members from different age groups, but under age 55, many with pets, who like to try the “newest coffee brew” or product. Their median income is over $56,000 a year and they are upwardly mobile. We also chose the “Young Digeratis” who are made up of the wealthier and younger family mix ages 25 to 44. They like to stand out above others and only accept the highest quality of food and drinks. They drive the most expensive autos and spare no expense on their clothes and
In the world of party chips and zesty dips, the Sensational Salsa company has created a new brand of salsa flavor. Having believe that they have created a culinary masterpiece, the company has already produced a mountains worth of their new salsa flavor. However, when they begin selling the salsa, they were shocked when the statistic showed that many children and adults did not enjoy the taste of their new flavor. Devastated by the news, the Sensational Salsa company deployed a questionable tactic to persuade more people into buying their salsa and change their attitude towards their product: they plan to pay off parents to lie on Facebook about how much they enjoyed the salsa. By employing this method of persuasive communication, the Sensational Salsa company will try to change the attitude the public has of their product both cognitively and affectively.
An effective advertisement is able to persuade its viewers by providing informative facts about a brand that help create a sense of liking, which will enhance certain attitudes and feelings about the brand from the target audience. If an advertisement is effective it will be able to persuade its target audience. The persuasive appeals used in the Bud Light Party advertisement are source likeability, humor appeal, and appeal to broad cultural values, specifically patriotism. This paper will analyze how these three persuasive appeals can make an advertisement successful by grabbing the attention of its target audience, the millennial generation, making them more likely to have purchase intentions due a connection made between the advertisement
Researching Blue Buffalo, a quote from William Bishop described the ease he had in entering into the pet food market due to high margins and low entry barriers. Essentially, Bishop stated someone interested in entering the market would only have to outsource the production to a contract manufacturer, put on a label, and determine a slogan. Bishop stated, “There were already a lot of smoke and mirrors in how pet food was advertised, and that was the sort of stuff we were good at.” (Barrett,
Feline Familiar Foods Target Market Analysis In this milestone paper, I will describe the target market analysis for the new product pet food line made of all natural ingredients named: Cherished Companion’s Feline Familiar Foods. The company Cherished Companions appeals to loving pet owners who care about the quality of their pet’s food. We pride ourselves in providing high-quality ingredients and convenient online ordering with a delivery guarantee. The new pet food line is Feline Familiar Foods which provides consumers a fresh and familiar alternative to buy for their pet.
Coffee, one of the world’s most known beverages. Seen being drinking at work places, colleges, or in the convenience of your own home. There are a variety of companies that provide us the people with coffee. It can be your local market, bakeries, or even fast food places. 3 places that stand out and our known very well for supplying Americans with coffee is Starbucks, Dunkin Donuts, and McDonald’s. From their strategic advertising, deals, and even straight down to the design of their cups, they meet the definition of marketing. We will be examining these 3 companies using the marketing mix which consist of product, price, place, promotion and also cover value based marketing and see how these companies meet these definitions and how they satisfy their customers as well.
The marketing mix for the Step-Up 4 Paws has been well defined and the 4 P’s Model is clearly stated throughout this paper and recapped in the following narrative. The product line has a special niche of offering high quality, all-natural, fresh, dinner pet food for dogs and cats. It comes with eco-friendly packaging and the SNHU Pet Food Store plan to provide a portion of the sales to support local animal shelters and sponsor community pet related projects/events. Step-Up 4 Paws cost to consumers will be slightly higher than existing products on the market; however, this product-line should be marketed as a healthier and tastier alternative to available pet food. The key to marketing the Step-Up 4 Paws brands is to promote it as a product
Natural Choice strategy will rely on sales to veterinarian offices, smaller specialty pet food markets and on-line direct to consumer purchases for the first year. Once Natural Choice builds brand awareness, large retailers such as Petco will become targeted retail partners. Consumers who purchase on-line can set up a monthly drop-ship, receiving 5% off purchases, and receive every eleventh bag
Caribou created interactive experiences with the co-create blend, the Yummmkins scavenger hunt and the Barista Barge. The tactics involved the customers and let them have a fun experience with their coffee. Other than the research that showed the treat seeker audience is social, Caribou did not use the knowledge of their audience to accomplish their
American Journal of Food Technology 6.6 (2011): 441-59. Print. The. Gonzalez, Julina. A. Roel. " "The Philosophy of Food," Edited by David M. Kaplan.
However, private labels have strived in the pet food industry as some budget-strapped consumers sought more affordable alternatives to their usual product. New premium brands from Walmart and Target have popularized private labels as pet owners’ desire quality and low price. Brands like Walmart Natural Life and Target Lifelong have gained some share in the
Starbucks is a company in which purchases and roasts high quality whole bean coffees and sells them along with fresh, rich-brewed, Italian style espresso beverages, a variety of pastries and confections, and coffee-related accessories and equipment (starbucks.com). During my environmental scan in which took place at the Starbucks on the corner of Fair and Newport across the street from vanguard, I noticed many things in which where never brought to my attention in prior stays and visits at Starbucks; such as the many social groups in which choose to have their meetings at Starbucks. Thus in this essay we will discuss things in which many people do not really notice when going to Starbucks.
One of the main reasons homemade dog food is becoming more of a popular choice is the many benefits that it provides for the pet from a health standpoint. All dogs need a healthy, quality, vet-recommended meal that is unfortunately not found in commercial or store brand dog food. With the store bought packaging saying "Healthier choice", it does not mean that it is indeed the healthier choice. It may be healthier than cheaper dog food brand alternatives, but it is not the ideal choice a person can make for their furry companion. When it comes to feeding your dog homemade food, the health benefits are far superior than feeding them cheap store brand food. For example, store bought food has a lower quality nutrient content and can make your dog feel tired and worn out with empty calories. On the other hand, homemade dog food can fill your dog full of energy and bring new life to the family’s four-legged companion. When cooki...
Food has been a common source of necessity in our everyday lives as humans. It helps gives us nutrition and energy to live throughout our life. Over several decades, the development of making foods has evolved. They have changed from natural to processed foods in recent years. Nowadays natural ingredients are barely used in the making of foods like bread, cheese, or yogurt. The food industry today has replaced natural food making with inorganic ingredients. The cause of this switch is due to processed foods being easier, cheaper and faster to make. Artificial nutrition and processed foods have been proven to last longer in market shelves then natural foods. Also, due to artificial additives in processed foods they help satisfy consumers taste more than natural ingredients. The method of producing processed foods is common in today's food industry and helps make money faster and efficiently for companies. Examples of this can be found in all markets that distribute food. Even though processed foods may be easier and faster to make, they are nowhere near as healthy for consumers compared to natural foods. Natural foods are healthier, wholesome, and beneficial to the human body and planet then processed foods.
Many cat owners assume they know what their beloved cats are supposed to eat by reading the nutrition label on the cat food bags and comparing to what they know about basic human nutrition. But is that really what they should be doing? The nutrients that cats need is different from what humans need, and by imposing a cat owner’s nutritional views on their cat may be unfair to the cat’s health. What cats eat has a huge effect on the quality of the cat’s life. A cat’s diet is affected by commercial cat food makers and cat owners. A bad decision on their behalf can lead to deadly consequences for the cat.
Pedigree dog food built its brand by focusing on the need for people to adopt homeless dogs. The company is funding for the support and care of these animals and sponsoring a national adoption drive, Pedigree 's 2009 goal was to distribute $1.5 million in grants to 1,000 shelters and breed rescues. Pedigree donates a bowl of food to animal shelters every time it gets a Facebook fan, and it did the same when the company 's 2009 Super Bowl commercial was viewed online. Pedigree 's goal is to donate 4 million bowls of dog food, enough to feed every shelter dog in America for one day.