Target Corporation Swot Analysis

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The SWOT analysis: The study of the firm's Strengths, Weaknesses, Opportunities and Threats called SWOT analysis, a key step in flushing out known performance issues that are important to the growth of the organization addressed in the corporation strategic plan. The issues identified in the SWOT analysis help leadership to come up with a plan and strategy to achieve the overall mission of the company (Strategic Planning, n, d). Target Corporation is one of the largest public retailing company in the US having more than 1700 stores serving guests nationwide. Target group and its brand position are evaluated in the market using SWOT analysis.-- Opportunities: Target has an opportunity to leverage its strength to overcome some of its weakness. …show more content…

The tool essentially shows the chain of activities required to develop and deliver the products. The effectiveness of the organization vastly improves when all the key activities such as customer, vendor, suppliers and partner within the value chain working smoothly. The value chain used to reduce operational and production cost using low-cost producer strategy. If two service or products are delivery by two separate divisions for two different markets, there are functionality and process that can be integrated to save cost. …show more content…

How does this affect its standing within the industry?-- Target Corporation core competency are an outstanding value, continuous innovation, exceptional customer experience, design for all, diversity work and shopping environment, inclusion, great customer services and more for the money. Target core competency adds more values to its customers that it competitor cannot provide and sets a trend in the industry. The clean and recognizable atmosphere becomes an industry benchmark and consumer keeps coming to the clean and unique layout Target stores.-- How has the company used its value chain activities to improve its competitive position? Target Corporation pioneered value chain activities like focusing on customer experience through superior marketing, ability to attract global talent, sustain in and outbound supply logistics, develop supplies with a high-quality vendor and partners, a great customer service, extend return by 30 more days if purchased through Target brand store cards, and a skilled workforce supports its generic strategy of "Expect more Pay Less" improves competitive position that its rival cannot match. -- What are your recommendations in regard to the company’s competitive position and value chain

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