Process Management: Location Strategy Of The Frito-Lay Location Strategy

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Process Design: Business process in Hard Rock Café is based on controlling end-to-end flow; getting ingredients from suppliers, storing the ingredients, cooking etc. They all are designed to prepare a quality meal. They are ensuring product efficiency by analyzing cost, quality and labor needs in every detail. Hard Rock Café used to serve only American food, as time passes it’s been evaluated to chain restaurant brand in different cities. They then added live concerts and in-restaurant shops. Nowadays, they also serve more high-end products i.e. lobster tails. Processes are changing during those development stages. Hard Rock Café employees are trained to provide perfect customer satisfaction. Process is designed to give exclusive music experience, …show more content…

Hard rock is currently seeking partnership in cities such as Marrakesh, Lagos, Baku Amman, Belgrade, Kathmandu, Ecuador, Barbados, Trinidad & Tobago, Beijing, Taiwan, Kiev, Zagreb, Belize and St. Petersburg and in countries such as Mexico, Panama, Dominican Republic, Jamaica, and many more ("Hard Rock Cafe Franchise & Development Opportunities | Cafe Franchise Opportunities Map"). FRITO-LAY Frito-Lay factory location strategy The Frito-Lay location strategy for its factories is in North America, where they own 36 production plants. Frito-Lay plants need not be in tourist places but rather in remote areas where space is not an issue. By operating in remote areas, they gain from costs. Frito-Lay product distribution location strategy The Frito-Lay product distribution location strategy is to sell in grocery stores, convenience stores and gas stations. Frito-Lay’s distribution strategy is from manufacturer to retailer and from retailer to customer, thus the retailers offer the company a location to sell their products and allows for intensive distribution ("P7distributioncasestudy - Fritolay"). Frito-Lay products are sold in the snacks area. Frito-Lay aims local customers in the countries in which they distribute their packed

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