The concept of spatial distribution can be found in how different companies are spread across space. Examining the placement of the Panda Express food chain at various scales and comparing it to other companies can help people understand and find out why things are located where they are, why their placement is so important, and what it tells about the retailer's diffusion. The Panda Express locations were first examined within the United States from the local to the global scale. The first scale in which the Panda Express chain was observed was the local scale (Fig. 1). At the local scale, there are twelve total Panda Express restaurants in the San Bernardino County. When examined, the locations of the Panda Express restaurants are shown to …show more content…
be centered around areas where a lot of people go to. The locations were similar in the way that they were around or in malls. One specific example of this is the Panda Express located in the city of Ontario (34 degrees North, 117 degrees West) in the Ontario Mills Mall food court. From this, one could assume that the reason for its placement is due to the possibility of more customers since there are more people. At the next scale, the Panda Express locations throughout California were analyzed (Fig. 1.2). There are approximately 200 Panda Express chains in California. Here, there are notable large clusters of Panda Express Chains in both Northern and Southern California. The cluster in the south is very close to the coast. The large cluster in the North is also close to the coast, and is centered around a large and popular city in California - Portea 1! San Francisco.
It can be inferred that they are placed around these areas for chain to attract more people, since these are largely populated areas. Finally, there is the national scale, where there are approximately over 800 Panda Express chains (Fig. 1.3). It is clearer in this map that the Panda Express locations appear to push toward both western and eastern coastal areas, with more on the east than the west. One possible reason the locations are greater in the east is that the east has more densely populated areas in the U.S. Looking across all maps, it can be said that as the scale of the map grew, so did the number of Panda Express locations. The number of stores increased 20 times when the scale went up from local to regional, and went up 4 times the amount of regional stores when the scale changed from regional to national. This is because the more area a scale covers, the more land the retailer can …show more content…
cover. After Panda Express was observed within America, the locations were looked at within the chosen countries of Brazil, Algeria, China, and England. In these countries the number of Panda Express retailers remains quite low compared to the amount in the United States. In Brazil there were only two Panda Expresses, in Algeria none, China had one, and England had around 10 Panda Expresses (Fig. 2). This tells that Panda Express is mainly an American food chain. Brazil's 2 Panda Express chains are located at the north and south of Brazil. Because of this no one pattern can be pinpointed, but the Panda Express location in Northern Brazil is located near a notable landmark. It is in the city of Belem (1 degree South, 29 degrees West), near the Belem Riverbank Tower. Interestingly, China only has one Panda Express chain, even when Panda Express is supposed to be a Chinese restaurant chain. Lastly, similar to the distribution of the U.S.A., England has its restaurants around larger cities where there are many people, specifically London and Manchester. Looking at the Panda Express locations at a global scale shows that the Portea 2! majority of the food chains are in America. If the focus is switched to the continent (or any other continent) of Europe, Panda Express locations are very rare. This tells that the Panda Express food chain has not been introduced to many other countries yet or that it is simply not popular in the rest of the world. The analyzed areas of Panda Express locations show patterns of hierarchical, and contagious diffusion.
The patterns are mostly seen in the United States but can be recognized in the other areas. The distribution appears to be hierarchical diffusion because of the clusters around big cities (Fig. 1.3). City people there are exposed to the chain and so it becomes more popular and spreads to others in non-city areas. The contagious diffusion seems evident in America, where the restaurant chains seem to expand outward from one area. Panda Express becomes more popular through social communications, which explains the growth outward from one location. This also tells that the Panda Express chain is possibly aiming toward making the chain more popular so that it more chains can be made and possibly even spread the food chain to other
countries. Compared to the retailers of the other members of the group, the distribution of Panda Express is most similar to that of AMC Theaters, and is less evenly distributed at a global scale than the other two companies, Nike and Apple. AMC Theaters and the Panda Express locations are similar in the way that both have their locations centered in America, and have very few locations for the retailer in other countries (refer to Fig. 3 for this paragraph). Panda Express, AMC Theaters, and Apple stores alike have no locations in Algeria. The other companies, Nike and Apple, have far more locations across the globe than either Panda Express or AMC Theaters. Nike has the most locations across the globe, and is the biggest brand of these. The reason Nike Portea 3! has the most locations is because the brand can tailor to the general population. On the other hand, the other three companies are limited to those who have access to what the company offers and those who can actually use or afford what the company offers. The distribution common among all of the companies is that fact that locations seem to be drawn nearer to the coasts of countries, and all of them have the most locations in America. The companies have locations closer to the coast because that is usually where people flock towards in a country (closer to the water), and more people results in more selling for the companies. The spatial distribution and diffusion of the Panda Express chain helps one grasp the idea of the role of distribution in the world today. It shows that the Panda Express chain is most popular in America, not fully spread out into other countries. It seems that there is strategic placement of the food chain in order to gain more customers and expose more people to the food chain. The significance of knowing and understanding patterns of distribution and diffusion at different scales allows one to understand the organization of things across space and answer the question of why things are where they are. Knowing the "where and why" can help people work to distribute things in ways that will benefit the world.
Whole Foods Market allows each market to supply products that are standardized, and also supply products based on local buyer needs, as well as the culture of the area; therefore their business strategy is transnational (Thompson, 2016, p. 192). Whole Foods Market varies their products based on location, focusing on local products and any unique products to promote a neighborhood market feel for their customers. The company strategically chooses its locations, placing them in educated areas, and then focuses on products to sustain a competitive advantage.
The expansion of McDonald's to India, despite the fact that they don’t eat beef, is an example of Stimulus Diffusion.
Not only is panda express light on the pocket it is heavy on the stomach. Panda Express is common around colleges because the quantity of the food to the price is a more than fair deal. This allows college students to save their much needed money and still get a substantive meal out of the deal. When getting a tray the food will usually consist of a generous proportion of noodles, white rice, whole grain rice, or noodles. As well as large proportions of two types of meats or vegetables, plus anything else needed upon request.
Founded in 1986, Pret A Manger is a fast food chain, which produces freshly prepared, natural food with over 250 stores throughout the United Kingdom, France, Hong-Kong and the United States. Unlike most fast-food chains, Pret is a private company; they do not face the same pressure to grow as a public company does. However there are many factors that affect Pret A Manger’s marketplace such as economy, competition, technology, political environment, and the standard of living. This report evaluates major internal and external factors affecting Pret A Manger using various analytical techniques.
From a study completed by Chicago-based Research International USA completed a study called “Fast Food Nation 2008. The panel consisted of 1,000 respondents of ages 16-65 who provided their inputs with an online survey which was conducted between March 13 through 2008. Which was based on results on fast food restaurants like McDonald’s, Burger King, and Wendy’s are gaining popularity even through the economic hardship and recession. Marketing strategy has become more of influence on kids and young American’s. As population grows and the demand increases of fast food restaurants are expanding their stores to capturing more consumers. Fast food chains are also willing to change their menus to continue to gain and retain repeating customers. With each generation that passes, brings fast food chains into more homes and continues impacting lives.
Fast Food Nation, by Eric Schlosser, is a stark and unrelenting look into the fast food industry that has ingrained itself in not only American culture, but in many cultures around the world. There is almost no place on earth that the golden arches has not entered. Aside from Antarctica, there is a McDonalds on every continent, and the number of countries that have fast food restaurants is growing on a daily basis. Schlosser describes in detail what happens behind the scenes, before the hamburger and fries come wrapped in environmentally safe paper and are consumed by millions of people daily.
The food truck industry has been apart of the American landscape for a long time. Their mobility is convenient and allows for a quick and enjoyable meal, which as Americans we value. Their impact on the American landscape is unique because unlike other food establishments, food trucks aren’t permanent. Food trucks have become so popular that cities have developed and designed parks for them. It is a growing phenomena that has changed the landscape and has had a social impact on the daily life of an American.
The Frito-Lay product distribution location strategy is to sell in grocery stores, convenience stores and gas stations. Frito-Lay’s distribution strategy is from manufacturer to retailer and from retailer to customer, thus the retailers offer the company a location to sell their products and allows for intensive distribution ("P7distributioncasestudy - Fritolay"). Frito-Lay products are sold in the snacks area. Frito-Lay aims local customers in the countries in which they distribute their packed
The fast food industry in New Zealand is contemplated on its intense competition involving international franchises for example, McDonald’s and local firms such as BurgerFuel which continue to expand with additional outlets across New Zealand. Wherein the competition between the surviving competitors has a strong force in the industry due to the high number of outlets, low switching and high aggressiveness between firms. The fast food rivalry amid prominent chains, for instance, McDonalds, Burger King, and countless others have strengthened as they “fight to offer the cheapest meal deal ever” (Marino, 2016). In fact, the main competition in this industry is cost-based
Panda Express in St.George Utah is a four-star restaurant. First, the atmosphere at Panda Express cultural. For example, the restaurant has Chinese music playing in the background. While the customers wait in line, the Chinese music in the background prepares them for the food they are about to eat. The calm Chinese instruments make this restaurant feel more relaxed. The music is Chinese song by women, the Chinese women who sing have calm and beautiful singing voices. This music makes the customers wonder what the Chinese women might be singing about. While the customers wait in line some might even start a game, of guessing what the Chinese women in the music are saying. In addition, Panda Express has these Chinese pictures hanging on the
Virtually 4.7 million U.S. laborers are utilized in the territories of sustenance readiness and nourishment overhauling, incorporating fast supplies in the USA. Stresses of a weight scourge and its related ailments have propelled numerous neighborhood government authorities in the United States to propose to restrain or manage fast-food eateries. However, US grown-ups are unwilling to transpiration their fast supplies utilization plane notwithstanding increasing expenses and joblessness portrayed by the oversized retreat, recommending an inelastic request. In any case, a few zones are increasingly influenced than others. In Los Angeles County, for instance, virtually 45% of the eateries in South Central Los Angeles are fast-food villenage or eateries with insignificant seating.
Fierce and growing competition – big fast food companies like Burger King and Kentucky Fried Chicken are constantly competing with McDonalds for customers and trying to take the spot as the top fast food chain.
... conclusion, to compete with the intense competition in today’s fast-food market, KFC China differentiates the company by being innovative. Three significant innovative strategies are localizing the menu, understanding the Chinese culture, and hiring local management. KFC demonstrates that one size fits all approach in the global market does not always work. Many typical Western approach to foreign expansion is to deliver the same products or services as their original establishment. For instance, Domino’s Pizza, an American restaurant chain, nearly failed in Australia due to the underestimation of the need to adapt their offerings to the local tastes. KFC China offers important lessons for global firms. It is essential to know that to what extend the company should keep the existing business model in emerging markets and to what extend it should be thrown away.
They need their service to be in “an arm distance”, which means the convenient location helps customers save time, traveling costs. For the fast food chain companies, locating the branches to reach customers becomes a positioning strategy. CHANGING PREFRECE depends vastly on the fast food menu. For example, we can mention SALAD. Now salad was never considered as a part of the fast food menu.
The rise of American power and influence after World War II saw the gradual spread of the popularity of the hamburger to other countries, sometimes through American-owned restaurants and sometimes through local ones. The spread of hamburgers by American-based transnational corporations is identified in particular with McDonald’s, which was established in California in 1940. Likewise, in Philippines, McDonald’s competes with Filipino-owned Jollibee, which serves its own versions of hamburgers alongside more traditional Filipino-dishes and in 1998 caontrolled 69 percent of the local burger business (Liddle 1998). This indicates that even Filipinos are being influenced by the foreign foods especially burgers and eventually began to assimilate and fantasize the burgers as regular food of the country.