The burger’s beginnings are shrouded in mystery, we may never know for certain whose idea it was to put a juicy ground beef patty on a bun or between two slices of bread and call it a hamburger. Ground beef itself is said to have originated in Asia, where Tartar Horsemen “ground” their meat by keeping it under their saddles, shredding and softening it as they rode. The idea of pounded meat eventually made its way to Hamburg, Germany (soon called Hamburg steak), and then to the United States (Heneberry, Mike, and Cathy Cavender. The Little Black Book of Burgers. New York: Peter Pauper Press, 2005. Print). The birth of burgers is the results of the wide imaginations of the people towards foods and business, and later evolved from a simple structure to more complex where more ingredients are added just to satisfy our individual tastes in foods.
The rise of American power and influence after World War II saw the gradual spread of the popularity of the hamburger to other countries, sometimes through American-owned restaurants and sometimes through local ones. The spread of hamburgers by American-based transnational corporations is identified in particular with McDonald’s, which was established in California in 1940. Likewise, in Philippines, McDonald’s competes with Filipino-owned Jollibee, which serves its own versions of hamburgers alongside more traditional Filipino-dishes and in 1998 caontrolled 69 percent of the local burger business (Liddle 1998). This indicates that even Filipinos are being influenced by the foreign foods especially burgers and eventually began to assimilate and fantasize the burgers as regular food of the country.
In Davao city, there are so many existing burger companies nowadays. To name ...
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... Squid Burger’s market area is school vicinity. This is based on the given survey which mostly students were the respondents. Squid Burger is mainly located in Gravahan, outside University of Mindanao, Matina Campus. It is more populated in Matina Campus compared to the Main Campus so, there is really a high possibility that Squid Burger would click in.
Main Customers
Based on the conducted survey, the students who have a monthly allowance of P2,001.00 – P3,000.00 are the main customers of Squid Burger.
The market and different study was based on the following surveys:
1. Gender
Table 1
Gender of the Respondents
Gender Frequency % of Distribution
Male 29 58%
Female 21 42%
Total 50 100%
Based on Table 1, the male has the higher distribution which is 58%, compared to the female which only has a 42% of the total distribution.
There are many fast food places to choose from in the southwest region of the country. Two of the most common fast food restaurants are In-N-Out Burger and Jack in the Box. I have personally been employed at both of these establishments. The difference between the two is quality, price, and working environment.
The Dark Side of the All-American Meal, a work examining the country’s fast food industry (Gale). Schlosser sets off chapter 5: “Why the Fries Taste Good,” in Aberdeen,
One of the most shocking books of the generation is Eric Schlosser’s Fast Food Nation. The novel includes two sections, "The American Way" and "Meat and Potatoes,” that aid him in describing the history and people who have helped shape up the basics of the “McWorld.” Fast Food Nation jumps into action at the beginning of the novel with a discussion of Carl N. Karcher and the McDonald’s brothers. He explores their roles as “Gods” of the fast-food industry. Schlosser then visits Colorado Springs and investigates the life and working conditions of the typical fast-food industry employee. Starting out the second section, Schlosser travels to the western side of Colorado to examine the effects presented to the agriculture world in the new economy. Following Schlosser’s journey across the nation, he leads everything up to slaughterhouses and the main supply of income for fast food franchises – the meat. After visiting the meat industries in America, Schlosser explores the expansion of fast food around the eastern hemisphere – including the first McDonalds in Germany. Throughout Fast Food Nation, Eric Schlosser presents in his point of view and informative tone, a detailed disscussion of the conditions using various examples imagry and flowing diction/syntax to help support and show his audience the reasoning behind the novel.
Fast food nation is divided into two sections: "The American Way", which brings forth the beginnings of the Fast Food Nation within the context of after World War Two America; and "Meat and Potatoes", which examines the specific mechanizations of the fast-food industry, including the chemical flavoring of the food, the production of cattle and chickens, the working conditions of the beef industry, the dangers of eating this kind of meat, and the international prospect of fast food as an American cultural export to the rest of the world. Chapter 1 opens with a discussion of Carl N. Karcher, one of fast food’s pioneers. Carl was born in 1917 in Ohio. He quit school after eighth grade and spent long hours farming with his father. When he was twenty years old, his uncle offered him a job at his Feed and Seed store in Anaheim, CA.
From a study completed by Chicago-based Research International USA completed a study called “Fast Food Nation 2008. The panel consisted of 1,000 respondents of ages 16-65 who provided their inputs with an online survey which was conducted between March 13 through 2008. Which was based on results on fast food restaurants like McDonald’s, Burger King, and Wendy’s are gaining popularity even through the economic hardship and recession. Marketing strategy has become more of influence on kids and young American’s. As population grows and the demand increases of fast food restaurants are expanding their stores to capturing more consumers. Fast food chains are also willing to change their menus to continue to gain and retain repeating customers. With each generation that passes, brings fast food chains into more homes and continues impacting lives.
The American life has been transformed by the fast food industry not just changing the American diet but also the culture, workplace, economy, and the landscape. “Today about half of the money used to buy food is spent at restaurants-mainly fast food restaurants.” (Schlosser) This could be due to the fact that about two-thirds of working women are mothers. The impact of fast food on the American culture is transparent when just looking at McDonald’s. McDonald’s has become the world’s most famous brand; the golden arches are more known than the Christian cross. “A survey of American schoolchildren found that 96 percent could identify Ronald McDonald.” (Schlosser) McDonald’s is responsible for 90 percent of new jobs in The United States. The landscape has changed due to the fast food ...
A world without the Big Mac, Happy Meals, Chicken McNuggets, and the phrase “I’m lovin’ it,” is almost inconceivable. People around the globe have become accustomed to the high gleaming golden arches that make up the famous emblem for McDonald’s. McDonald’s has grasped the concept that culture flows from power. In this case, the American culture flows through the veins of this fast-food giant and the more that is supplied, the greater the demand. It is no secret that McDonald’s has become one of the world’s largest fast-food retailers. It has become a well known icon that has played a huge part in globalization, with chains located in many different countries… transforming the meaning of fast-food all around the world.
Currie, DellaVigna, Morreti & Pathania in 2009, conducted another study with different parameters that has underlined a casual correlation between the availability of fast food restaurants and obesity rates , whereby children located within short distance from a fast food restaurant has increased likelihood of being obese. Alongside the enterprising and aggressive marketing tactics and advertising that has been used by large fast food corporations, the fast food consumption amongst children and young adults have increased(Long, 2014). This growing intake of fast food has created a larger demand for fast food products, as well as a larger market as each person consumes more fast food, encouraging entrepreneurs to open more chains in that location. This phenomenon is a worrying dat...
McDonald’s was the first company to try to export America’s fast food and changes in eating habits to other nations. McDonald’s has over
Since our primary target customers are the university students and the local residents, hence, the price of the meal must be cheap and affordable. There are 2 different groups of target customers where different levels of people have different income. Thus, we take the student’s monthly allowance into the consideration and come out with a promotion plan for the students. When the students show their matrix card, they will get a 15% discount for the bill.
"Studying McDonald's ABroad: Overseas Branches Merge Regional Preferences, Corporate Directives." Editorial. Nations Restaurant News 11 Nov. 2005: n. pag. MasterFILE Premier. Web. 5 Mar. 2013.
If you observe students buying lunch in the cafeteria, you don’t often see them buying these kinds, but not limited to, foodstuffs: burritos (which are just beans wrapped in tortillas), “burgers” (meat slapped on two slices of bread), etc. Even the chicken nuggets aren’t very popular. And the price is great! $3.75-$4.75 is not worth such “garbage”, as a teacher would say. Out of the 25 students I surveyed, 56% stated that they would like to see their cafeteria changed.
Hamburgers and Ground Beef Each individual in America has a goal he or she wants to accomplish. Whether it’s to purchase a new car or a huge home, it’s a goal that wants to be reached. However, with the amount of fast food that Americans eat today, they will have a hard time accomplishing these goals because of the obesity or even disease they’ll have from the fast food. One major fast food that we like to eat while on the go is hamburgers. If it’s breakfast we grab a burger, if it’s lunch we grab a burger and even when it’s dinner we grab a burger and might throw in some fire and a huge soda to go with it.
This proposal is aimed at conducting a research on the market potential for Fast Food Restaurants Services in India. It will be mainly focusing towards understanding the importance of various factors affecting the choice and the need of fast food outlets by Indian young consumers. Also, it aims to study the consumption pattern towards fast foods particularly with respect to the frequency of visits and choice of fast food outlets. It aims to study the impact of hygiene and nutritional value of fast foods on consumer purchase decisions. These services may provide an opportunity to develop a niche market. This proposal aims to study the feasibility and practicality of implementing this idea.
From marketing perspective, LOCATION for the fast food service to the potential customers is most important according to Maritz Marketing Research. The recent study showed the location has to be convenient. The analysis said that adults under the age of 65 prefer convenient location for their fast food. They need their service to be in “an arm distanced”, which means the convenient location helps customers save their time, traveling cost. For the fast food chain companies, locating the branches to reach customer becomes a positioning strategy.