Josh Bozarth Photography helps clients preserve memories and portray themselves in the best light. We thrive on repeat business by developing relationships with our clients and calling them with timely reminders for new photos. We make professional quality photographs easily available in a digital format but still retaining the art of archival prints and wedding albums. We do this by using a pricing structure that makes our photographs a household staple and by making it fun for them to head to the park or to have us in their homes. Using a mixture of high quality artificial lighting and available light, Josh Bozarth Photography with help craft everything from centerpieces of the living room to conversation pieces on social media.
Per recent
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stats from Thumbtack’s 2016 Wedding Trends Report, brides and grooms are expected to spend more on engagement shoots, high-production quality video with cinematic effects, and having photo booths at weddings (which includes a physical print for guests to bring home and cherish forever) over the next year. Because of the rise of digital photography, nearly everyone has a camera for snapshots. Smart phones and prices of digital cameras have taken away some of the market for the for some of the market for a timeline photography session, such as the monthly photos of a newborn, people will still need professional quality photos when they will be shown to an important audience, and when people want to be seen in the best light. Consumers generally engage professional portrait photographers when quality matters. Professionals and their families, such as those in our target market, often have business needs for quality photos and have acquired a taste for them. They will have the budget and the need to use them for their families because they often entertain at home and their family photos will be on display. Just as their furniture and decorations exhibit quality, the photos on their walls must also exhibit quality. Specifically, some of their needs include: • Wedding portraits • Engagement portraits • portraits for home or office • senior pictures for the high school yearbook • family pictures to send to family members • portraits for business cards, such as for real estate agents The competition is divided between luxury magazine-quality photographers, moderate professional photographers who mostly pose their subjects, and same-day photo studios. Limelight Studios is an award-winning, wedding photography business.
Their photographers deliver images with a style that one would expect to find in a national magazine. The owners of the company prices are the highest in the area, up to $20,000 for a wedding album. Their strategy appears to be to capture the high-end market, where a magazine look is a luxury that people can afford.
Ashlee Hamon is a more typical photographer with more staged photographs and wedding packages averaging $ 4,200. Her strategy appears to be to occupy the middle-ground of quality and price where most of the market is likely to be.
Tanline Media offers same-day photos. This is easier to accomplish with digital processing for a studio organized around speed, but quality is necessarily sacrificed. The market for same-day photos doesn't necessarily demand quality. Prices are average. The strategy of this studio appears to be to appeal to convenience and speed.
Purchasing decisions generally begin with an urgent need, such as a high-school senior picture or the birth of a baby. Buyers are most likely to seek a professional by referral from someone who has used their services. If this is not available, they are most likely to look in the Yellow Pages, but increasingly online, especially if they are young. Families with children are the biggest market for
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portraits. For my analysis, these families are divided into three socio-economic categories: • College graduates • High school graduates • Non-graduates Families of college graduates are most likely to be professionals and to have the means and the taste for professional portraits. There are nearly 391,357 families in the metropolitan area, where up to 54 percent of the adults are college graduates. We will target female professionals and wives of professionals, because women make the majority of purchasing decisions in these families. People who pay for professional photo portraits are generally status-conscious professionals who have children, and so we've segmented the Tampa metropolitan area per the social status of families. We've used education as a measure of social status. Families of College Graduates • Professionals are, almost by definition, college graduates. They are the ones most likely to have a need for professional photo portraits for career purposes. They are also most likely to have the means and taste to want professional photos for their families, as well. Families of High School Graduates • People who have not completed college are assumed to be more likely to be employees or be in a trade. While many of them may have the means for professional photos, relatively few will use them. They are more likely to use home-made photographs, except for rare occasions, such as a high school photo or wedding. Families of Non-High-School Graduates • These are families who are generally without the means to hire professional photographers on a regular basis. The population of the Tampa Bay Area is estimated at 3,030,953 people as of January 2017. Some 54.1 percent of the adult population in the Hillsborough County is composed of college graduates, which we will here define as professionals. The Tampa–St. Petersburg–Clearwater Metropolitan Area defined by the United States Census Bureau is Hernando, Hillsborough, Pasco, and Pinellas counties. The physical address of the studio will be located in Brandon, but clients are accessible throughout the metropolitan area. All Tampa Bay Area clients can be reached due to my travel to their preferred location for their session. Our target market is families of college-educated people who are most likely to be professionals. This is the population most likely to order professional photos on a regular basis, having both the means and the desire for professional quality photographs. Josh Bozarth Photography provides wedding packages to clientele in the Tampa Bay area. This consists of 4 number of packages ranging from $5499 to $2489. He also provides portrait packages to clientele from $799 to $199. Josh Bozarth Photography is entering the market as a photographer with a limited portfolio of weddings captured to date though he is entering with almost 10 years of photography experience.
With his background and schooling, he will be able to enter in around the lower mid-point level with pricing for his weddings. As his portfolio grows, he will be able to show more people the range in artistic expression in his work, which will lead to more weddings that he’d be booked for. The benefits of scheduling him in the near future for weddings is that the clients will receive magazine quality images at a fraction of the cost.
The goal of Josh Bozarth Photography that he will achieve with this marketing plan is to drive the initial customers his way. There will be a twofold marketing plan to drive the initial customers his way. First will be a social media marketing campaign on Facebook and Instagram. After income begins to come in, Josh Bozarth Photography’s plan is to drop off flyers among local businesses that cater the customers he desires such as day spas and hairdressers. He will have a goal of $1000 in profits before December 31, 2017. Such profits is not a game changer but it will represent a 1000% increase
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In conclusion, we would attract about 458 estimated customers a year for our spa service, and we will use different media in our campaign to target different segments based on their geographic, demographic, and psychographic factors. By using social media advertising campaign, we could measure how many response rate we can get and to set up a clear objectives for our spa service. We try to differentiate ourselves with a lower price while providing high quality service as we previously stated in our objectives. We will try to maximize our profits and minimize the total of our advertising campaign cost, in order to have a high ROI to achieve our goal.
You are the social media director for Tiblana Candle Company. Tiblana is a manufacturer and sells candles through partner retail stores such as novelty stores found in shopping malls, as well as big box retail and department stores, and online through sites such as Amazon.com. The company has a solid 20-year reputation for making popular household decor candles in a variety of scents and colors. Candles are sold in elegant, well-branded boxes. The primary customer base is women 30-45 years old (but Tiblana wants to start targeting women 45-60 as well). Tiblana’s CRM data shows that customers average eight purchases each over lifetime, very good for their niche. The company is profitable and growing.
According to Smithson, Walmart can expand its markets to new and emerging markets especially in the third world countries, which can significantly increase its revenues. Secondly, the company can reform is employment practices and improve the quality standard and in doing so, attract more customers and improve its brand image. On the other hand, the company faces threats such as the rising healthy lifestyle trend I that the company in most cases does not provide customers with healthy goods. At the same time, the company can capitalize on this aspect and increase its revenues. Aggressive competition from other discount retailers such as Target creates a great threat to the company (Smithson, 2015).
Grady improves the health of the community by providing quality, comprehensive healthcare in a compassionate, culturally competent, ethical and fiscally responsible manner. Grady maintains its commitment to the underserved of Fulton and DeKalb counties, while also providing care for residents of metro Atlanta and Georgia. Grady leads through its clinical excellence, innovative research and progressive medical education and training.
artist whose work he liked; his agent sought him out and arranged the terms." (23)
This assignment requires the development of a marketing flyer plan for which outlines the key offerings at XYZ Construction INC. This flyer will be habituated to edify potential customers on the accommodations offered by the firm. A marketing plan can be simple; it just has to be consistent (Schulaka, 2011).
Wedding Photography is unique among all other photography mediums. As a professional photographer you have free reign over an incredible event full of emotion, action and beauty. Being able to use your skills to capture these moments forever, and have them be cherished by your clients is an honor wedding photographers take very seriously. It isn’t for the faint of heart. The pressure is as high as the clients expectations, but it can be a very rewarding occupation. For these reasons, wedding photography is quite a competitive field.
test whatever it's a bad effect or not. So when it used on humans, we
Time has a way of exposing frauds, and such was the case with these deceitful photographers. Over the decades, genuine researchers and photographers sprung up. Because of the beginnings of their profession, they came under much scrutiny and still do to this day. But in the current
This reflective essay will critically review my personal and professional skills that I am less confident in whilst in practise, which is essential for communication and developing effective relationships with others in an organization and even for personal development. The skills identified for improvement was highlighted in a skills audit for communication and effective relationships. A SWOT analysis was carried out to focus on the skills recognised, where finally an action plan was made to address how to improve the skills, what the challenges would be to develop them and how it is beneficial. The skills audit, SWOT analysis and the action plan are included as an appendices. It will also apply communication theories to
The SWOT analysis is a useful tool for identifying our personal strengths, weaknesses, opportunities, and threats to our plans and goals. According to a “Fuel My Motivation” article (2010), this analysis considers internal influences that can positively or negatively affect our ability to achieve our goals. The internal factors are our strengths and weaknesses. Also considered are opportunities and threats, which are external influences that can have a positive or negative impact on the ability to achieve our goals. I will share how the self-assessment instruments and self-exercises in this course have contributed to assessing and understanding my strengths and weaknesses. I will also discuss techniques I will use to leverage my strengths and understand my weaknesses. In addition, I will consider opportunities that I can take advantage of and the threats that can possibly impede my progress.
Our wedding cost a total of seventy-two dollars, this included the license and ceremony. I should also include the cost of what I call 'our wedding planner.' His name was Jake and he was a taxi driver, he charged us fifteen dollars and we tipped him fifteen for his extra duties, it was a special day. When we arrived in Las Vegas from Boulder our car started to over heat from the long drive through the hot desert. We decided to park it at the hotel. We hailed a cab and set off to find a place to get married. We had a deadline; our honeymoon was scheduled to begin the next day. The cab driver drove us past several different chapels giving us details about each one. After a brief survey of chapels we asked him to drop us off at the justice of the peace. The chapels just seemed too cheesy and besides, I had no real affection for Elvis. He dropped us off in front of a large, very official looking building to get the license and he directed us across the street to a small brick office where the ceremonies are held. I had the distinct feeling that he has provided this service a few times before in his career.
The future of photography industry is unclear, and the fragility of an image the digital realm has
In writing the business plan, I determined our target market and our marketing strategy to gain a share of the market. I also had t...
Every picture taken is unique and is has its own characteristics given to it by its taker. Much like every individual person, each photo has a story and an attitude. All these distinctive qualities are given to the picture by the photographer with a particular purpose. To set up the desired image, there must be proper steps taken in order to insure perfection. The first...