Photography Swot Analysis

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Josh Bozarth Photography helps clients preserve memories and portray themselves in the best light. We thrive on repeat business by developing relationships with our clients and calling them with timely reminders for new photos. We make professional quality photographs easily available in a digital format but still retaining the art of archival prints and wedding albums. We do this by using a pricing structure that makes our photographs a household staple and by making it fun for them to head to the park or to have us in their homes. Using a mixture of high quality artificial lighting and available light, Josh Bozarth Photography with help craft everything from centerpieces of the living room to conversation pieces on social media.
Per recent …show more content…

Their photographers deliver images with a style that one would expect to find in a national magazine. The owners of the company prices are the highest in the area, up to $20,000 for a wedding album. Their strategy appears to be to capture the high-end market, where a magazine look is a luxury that people can afford.
Ashlee Hamon is a more typical photographer with more staged photographs and wedding packages averaging $ 4,200. Her strategy appears to be to occupy the middle-ground of quality and price where most of the market is likely to be.
Tanline Media offers same-day photos. This is easier to accomplish with digital processing for a studio organized around speed, but quality is necessarily sacrificed. The market for same-day photos doesn't necessarily demand quality. Prices are average. The strategy of this studio appears to be to appeal to convenience and speed.
Purchasing decisions generally begin with an urgent need, such as a high-school senior picture or the birth of a baby. Buyers are most likely to seek a professional by referral from someone who has used their services. If this is not available, they are most likely to look in the Yellow Pages, but increasingly online, especially if they are young. Families with children are the biggest market for …show more content…

With his background and schooling, he will be able to enter in around the lower mid-point level with pricing for his weddings. As his portfolio grows, he will be able to show more people the range in artistic expression in his work, which will lead to more weddings that he’d be booked for. The benefits of scheduling him in the near future for weddings is that the clients will receive magazine quality images at a fraction of the cost.
The goal of Josh Bozarth Photography that he will achieve with this marketing plan is to drive the initial customers his way. There will be a twofold marketing plan to drive the initial customers his way. First will be a social media marketing campaign on Facebook and Instagram. After income begins to come in, Josh Bozarth Photography’s plan is to drop off flyers among local businesses that cater the customers he desires such as day spas and hairdressers. He will have a goal of $1000 in profits before December 31, 2017. Such profits is not a game changer but it will represent a 1000% increase

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