. Situation Analysis
Company Background:
Shangri-La Lily spa was founded in 2011 by Lily Wu. Wu is a certified massage therapist and has 20 years of experience working in the spa industry. She believes in natural healing power, and feels spa’s should be used throughout all neighborhoods.She named her spa Shangri-La with her name Lily. Shangri-la is a paradise place and people live there have a permanent happy land which is isolated from the outside world. She set a no cell phone policy, so her clients can be isolated from the outside world and relax.
There are four types of spa rooms with different themes which are spring, summer, autumn and winter.The customers can customize their own fragrance and lighting. The spa also has five types of massage oils which are Wintergreen essential, Sandalwood, Peppermint oil, jojoba oil and chinese massage oil to help customers with different needs. Different oils have different functions and using the right oil can help people relieve muscle pain, anxiety and digestive problems.
In the past, she has never done any advertising, her business were merely based on recommendations from her loyal customer. She specializes on deep tissue massage, structural integration, swedish massage, back massage and sport massage. Fitness and recreational sport center industry which is Located at 4108 163rd St flushing, New York, 11358-2669.
Industry Analysis:
The International SPA Association (ISPA) released 2013 statistics stating the spa industry generated $14 billion in revenue in 2012 and employed more than 343,000 individuals.The total number of spa visits per year has reached over 160 million. The spa industry has shown an increase in locations, clients, services, and tota...
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... the total impression, so we got 0.12%. The profit, we used revenue minus the advertising total cost, so we got $18858. Finally, we used the profit to divide by the advertising total cost, which is 339%
XIV. Conclusion
In conclusion, we would attract about 458 estimated customers a year for our spa service, and we will use different media in our campaign to target different segments based on their geographic, demographic, and psychographic factors. By using social media advertising campaign, we could measure how many response rate we can get and to set up a clear objectives for our spa service. We try to differentiate ourselves with a lower price while providing high quality service as we previously stated in our objectives. We will try to maximize our profits and minimize the total of our advertising campaign cost, in order to have a high ROI to achieve our goal.
Once the target market has been identified it is important to develop a marketing strategy. In today's fast paced, information overloaded society; conveying a message about a product seems to be more difficult than ever. The consumer is bombarded with advertising everywhere they look. Today advertising not only exists on television, radio, magazines, and newspapers, it can be found on billboards, park benches, in our mailboxes, on buses, taxis, at sporting events, and on clothing.
2. The year that the two ad revenues were equal was in the seventh year. It was around two million dollars.
The word “spa” is rooted in the Latin language and means “salus per aquam.” For those of you who are not very polished on your Latin, that means “health from water.” “Spa” is also the name of a small village in Belgium where hot mineral springs were discovered by ancient Romans and used by soldiers to treat aching muscles and wounds from battle.
... should enter into the Eastern European market (mostly in Poland and Slovak), developing rapidly and spa tradition. Shiseido, acquiring the existing facility and offering other beauty services, could improving of 10% in 2 years the revenue in this sector in front of low investments.
Shangri-La: a mystical lamasery that serves as either a paradise, prison, or both to those who happen to stumble across it. “Our prevalent belief is in moderation. We inculcate the virtue of avoiding excess of all kinds”(76). Moderation, defined as “the avoidance of excess or extremes, especially in one's behavior or political opinions,” is part of the tenet of Shangri-La and plays an important role in the nearby Valley of the Blue Moon. In James Hilton’s fictional novel Lost Horizon, 4 individuals known as Conway, Mallinson, Brinklow, and Barnard are kidnapped while attempting to escape a revolution. They are rescued, and brought to the secretive and uncharted lamasery known as Shangri-La, where they unlock a world of mystery and impossibilities.
Advertising for Scentsy can be a valuable way to get the message out to the community of the consultant. Measuring the effectiveness of the advertising will apprise the consultant that their advertising is either paying off or not. Since Scentsy is a direct selling franchise the consultant is responsible for their own advertising. To measure the effectiveness the consultant uses several forms of data. Each consulta...
In order to fulfill the area of improvement, UMUC Haircut’s should focus on improving their customer information and marketing processes. One of the most effective ways to marketing a business is through in-bound marketing. In-bound marketing involves a firm promoting their organization through blogs, social media and websites. All of these forms of in-bound marketing can be useful when attempting to promote an organization. Using social media and creating a company website will be the first steps to increasing brand exposure and knowledge of customer information. Creating a website can allow buyers to view products and services and possible schedule appointments. These “digital” appointments can allow UMUC Haircut’s to become more organized and while fulfilling the needs of customers. In addition, inbound marketing is cost efficient and time efficient.
The first way, businesses express their ways of marketing in the 20th century is through social media and expressing interest in people 's hobbies. It has been recorded by the "Forrester research" all ads trading trafficking on exchanges, which increased about "17.5% to about 629 billion impressions in 2012, from 535 billion in 2011" (Vega, Tanznia). This fact shows how much the Internet has blossomed and started a revolution of different ways marketing can be portrayed to people outside of the area of where your business is located. As a business you can have your ad posted on a website for a lower charge than you would if you wanted to pay for a billboard for a lease. The cost of advertising o...
“Since I was little, I got influenced a lot from Asia beauty culture, especially from Japan and Korea. And I always get impressed by their advanced when it comes to beauty technologies and spa. So I wanted to learn from them and bring it to America.” Anh Tran shared her story.
The Spa Internazionale on Fisher Island in Florida is popular among the South Beach sect. However, many A-lister clamor to the shore's of the private island located less than 30 minutes from where the Biscayne Bay meets Miami's beautiful shoreline. The historic Florida resort caters to a cientele that includes celebrities like Andre Agassi, Hillary Clinton, Pete Sampras, and Brooke Shields. For a through skin detox, try the spa's Thermal Mineral Kur soak and follow up with an Island Salt
In writing the business plan, I determined our target market and our marketing strategy to gain a share of the market. I also had t...
Taj exotica spa & resort spreads idyllically along a pristine beach and serene lagoon. The resort extends its magic of the island blessed natural beauty and coral islands with beautiful design even as it offers the finest in contemporary service and luxuries. Jiva grande an authentic Indian spa, offers a signature well experiences. A choice of water sports, gourmet cuisine and exclusive destination and recreation make for a complete.
Advertising is an information source to inform people about the products and prices of the company, which can help them to make informed choices. More recently, a huge amount of money has been spent on advertising throughout the world. Different types of advertisement such as television, radio, magazine, newspaper, the internet, billboards and posters can influence consumer’s behavior positively or negatively as there are different arguments and opinions. This essay will focus on the purpose of the advertisement for the company, the positive and negative effects of the advertisement on consumer behavior. According to Shimp (2007), there are five important factors which determine the purpose of an advertisement in terms of marketers’ communication with consumers.
Since social media users grow larger and larger, many companies take the opportunities of using social media marketing to reach more customers. Companies use social media marketing in order to achieve marketing communication and branding goals. Social media allows companies to see what prospects are saying about their brands and competitors. It also allows companies to build deeper relationships with existing customers that drives them to purchase again and again. Not only it can help them generate new leads, but it allows them to build deeper relationships with existing clients that drives them to purchase again and again. It has become common for businesses to branch out and experiment with multiple networks with the aim of reaching the maximum amount of costumers.