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Importance of effective communication in an organisation
Importance of effective communication in an organisation
Effective communication for organization
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Advertising strategy alignment with marketing
Scentsy’s marketing and advertising strategies are related, but not the same. The advertising strategy is made up of tactics and methods Scentsy will employ to carry out the marketing plan. There strategic advertising plans include promotional efforts that build public awareness of the business and its products. Once the Scentsy consultant has created awareness of the product, they will then be able to use the various advertising media and channels necessary to effectively communicate the message to customers. Scentsy has very strict guidance on how a consultant can promote and advertise. They do this to insure that every consultant stays with in the companies’ core values and mission statement, which is “To bring value to the world by providing an industry-leading, family-friendly business opportunity selling creative, artistic, high-quality products that warm the heart, enliven the senses, and inspire the soul (Scentsy Inc., 2012, p. 1).” Scentsy is a member of the direct selling association and follows their ethic and core values to sale and market their products, each consultant must adhere to these practices in order to ensure that advertising stays in-line with Scentsy’s marketing goals (Direct Selling Association, 2013).
Measurement of effective advertising
Advertising for Scentsy can be a valuable way to get the message out to the community of the consultant. Measuring the effectiveness of the advertising will apprise the consultant that their advertising is either paying off or not. Since Scentsy is a direct selling franchise the consultant is responsible for their own advertising. To measure the effectiveness the consultant uses several forms of data. Each consulta...
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...h a high quality product at a lower than expected price margin. (Scentsy Inc., 2013)
References
Bruce, T. (2013, October 16). Scenty sales consultant. (T. Jennings, Interviewer) Winter Park, Florida. Retrieved October 16, 2013
Direct Selling Association. (2013, November 05). Research services center. Retrieved November 05, 2013, from Direct Selling Association: http://www.dsa.org/
Scentsy Family. (2013, November 18). our company. Retrieved from Scentsy.com: http://scentsyfamily.com/scentsy-company/scentsy-story.aspx
Scentsy Inc. (2012, March). Polices and Procedures. Retrieved from Scentsy: https://imagelive.scentsy.com/CMSImages/files/Resource%20Library/Scentsy,%20Inc.%20Documents/US%20PP%20Revisions%20FINAL_v3_MAR_2012.pdf
Scentsy Inc. (2013). Fast facts. Retrieved November 19, 2013, from Scentsy fragrence: http://scentsy.com/about-scentsy-fragrance/fast-facts
Cravens, D. W., & Piercy, N. F. (2009). Strategic marketing (9th ed.). New York, NY: McGraw-Hill Company.
Hygieia is a product that can be sold to anyone who is looking to promote a clean environment, and a gracious living. However, some of the features won’t appeal to every buyer, for this reason we will look at focusing our marketing in areas that will see the most return on our investment. For demographics, we will look at the 25-40-year-old population with an income from $50k, and higher. Our marketing will be geared towards the plumbing industry, so we can grow in the commercial and industrial segments. However, we will still focus on an anesthetically pleasing packaging, so we do not lure away potential residential consumers. The reason for this, we will want customers request this product to plumbers when building or fixing up a customer’s
Once the target market has been identified it is important to develop a marketing strategy. In today's fast paced, information overloaded society; conveying a message about a product seems to be more difficult than ever. The consumer is bombarded with advertising everywhere they look. Today advertising not only exists on television, radio, magazines, and newspapers, it can be found on billboards, park benches, in our mailboxes, on buses, taxis, at sporting events, and on clothing.
Recently I watched a T.V. show called The Profit and recognized some similarities from the current Marketing chapter discussed in class. The current episode was about a company called Bentley’s Corner Barkery, which is committed in providing all-natural pet food and treats for their customers. The episode highlighted how Bentley’s Corner Barkery was struggling and not reaching all of their potential customer base because of its marketing structure among other poor managing and financial elements. Before Marcus Lemonis (he is the investor) the company marketing strategy was the quality of product will attract customers. Marcus Lemonis immediately ask for the company’s mission statement and help the owners identify their target customers by segmentation.
When a business aims to be as successful as possible in selling its products and services, it must examine in detail whether or not the products will be attractive and necessary; if the price is optimal; if the product is being distributed in the best locations; and finally, how interest and awareness can be created for the products. In order for a business to target all of these elements at the right people at the right time, it must employ the right type of marketing mix: Product, Price, Place and Promotion.
Analysis of an Advertising Campaign We are swarmed by advertising. Companies constantly battle to compete for the sale of their product. Adverts appear in every form of media including radio; television; Internet; billboards; newspaper; flyers and magazines. The advertiser wants us to buy their product above their competitors. The basic aim of advertising is to convince the target audience that their product is the best in the field and superior to the other products of similarity.
Etzel, Michael J., Stanton, Bruce J., Stanton, William J. (2004). Marketing. (13th ed.). Boston: McGraw-Hill.
Cravens, D. W., & Piercy, N. F. (2009). Strategic marketing (9th ed.). New York, NY: McGraw-Hill.
Manning, G. L., Ahearne, M., Reece, B., & MacKenzie, H. H. (2015). Selling today: Creating customer value. Pearson
Prize Candle Social - Consultant Social Media Policy We love Prize Candle Social and we love social media! Here are a few general guidelines to keep everything running smoothly on the internet: Keep It Personal - Personalize your presence by using your real name and not just “Prize Candle” or a variation. This also decreases confusion for customers looking for Official Prize Candle Social Media Pages. Please also clearly identifying your consultant links, so you don’t accidentally take traffic away from our main site. Keep it up to date - Put your best foot forward by updating your pages with the most current products, bios, and other information.
...ough quality or enough service, satisfaction will result. However, we have evidence to support that quality and service alone can not produce recurrent satisfaction. Satisfaction is a distinct and separate issue.
It also includes examination of the theoretical and empirical studies in the field of advertising. Books, research papers, articles, reports, thesis etc. were systematically studied to develop the following review of literature. The review included extensive use of Proquest, Google scholar, Inflibnet and IIM- A library. The review of theoretical literature and empirical literature helped develop the below mentioned conceptual framework. This structure underlines the sequence of steps, which were undertaken for the review of literature. The first step was to understand the concept of advertising. The second step focused on understanding the effects of advertising. Scan of literature helped in identify the types of effects advertisements are known to create. The third step involved understanding the extent to which organisations are committing their resources to advertising. As logic dictates that measurement of effectiveness is more significant where the resources committed are more, the final step involved study of effectiveness measures.
According to Shimp (2007), there are five important factors which determine the purpose of advertisement in terms of marketers’ communication with consumers. He listed these five factors as follows: “(1) informing, (2) influencing, (3) reminding and increasing salience, (4) adding value, and (5) assisting other company efforts.” (p.246). To clarify that, the first most important aspect is informing people which means company needs to enhance the awareness of the consumer about their products by mentioning its advantages and features. Advertising also affect the products in two ways. Firstly, by basic demand, which build consumer desires for old products of the company and secondly, refers to a new brand of the company. In addition, effective advertising can retain consumer’s mind fresh about the image of a brand which develops the trace of the memory where consumers have to choose between two or more products. Moreover, it may change the product quality, create new, well-designed and elegant product and change consumers view towards the product. Lastly, by effective advertising program, company may save money and time as s...
Creating a creative advertisement that stands out from the crowd is essential for any company’s growth. A common communication strategy is for companies to break through competitive clutter in order to shape consumers attitude and intentions. A creative ad is able to catch the attention of onlookers with the added wow factor. Interest in an ad is influenced by surprise, information and benefits. Comforts fabric softener ad (See appendix 1), is a great example of this as the ad displays a perfect visual for their product with an added touch of humor to draw potential customers attention to the ad. Their ad clearly conveys the message of their product without the need of a
2012). It is clear that many retailers believe that the odor and smell can have a positive impact on customer behavior (Bone and Ellen, 1999). Smell is the most important sense for making purchase decision and brand loyalty of consumers (Harrop 2007). When consumers enter a shop, they are automatically drawn to the area of the store where there is a pleasant scent coming from. For eg; Major retailers ‘Lush’, individuals of the market even though they may not usually purchase from the store, feel more persuaded to go into the store and browse, which may lead to purchasing, more so than they would with aroma free stores. Marketers use this tactic of stimulating the smell sense of consumers in order to persuade them to purchase their products. The smell of a product may influence consumers decision on whether or not to purchase a product. For example a beauty product which looks appealing but may not smell appealing to the customer will effect their decision on buying