Pest Analysis Of Joozi

-Joozi is a French brand that adopts the concept of gathering its fruit in Brazil. Defending Amerindian population of Amazonia traditions the brand produced 100% natural products. Due to the fact that selected fruit grow in Brazil and are naturally filled with sunlight, they have a superior quality to the average products proposed on the market. The brand is positioned as a niche product with its “Amazonian design”. Today the brand has switched its packaging from glass bottles to PET to enter the GMS. The fragrances available are bio mango, bio acai strawberry, bio acerola carrot, and pineapple passion fruit.

PESTEL Analysis of Joozi is similar to the FOUND one except for the sociocultural aspect, Joozi promote the Amerindian way of life. Still very close to nature like FOUND, Joozi appears like an active actor to protect the Amazonian forest.

Joozi’s competitors are the same as FOUND, but both brands have their own niche market and do not suffer from direct competition.

-MAO is a Thai Nectar brand developed to focus the Asian market within the French market of juices. The product is sold in Chinese, Japanese, Thai, Indonesian restaurants but also Hotels in Paris.

Its “poor” aluminium packaging and look make it very accessible at a very low price. The brand is only present in Paris, the city being a laboratory to experiment the French market, then launch the product in the whole country.

PESTEL Analysis of MAO is similar to FOUND except for the sociocultural aspect, which is focused on the Asian way of life, even concerning the brand information, non-Asian alphabets readers will encounter difficulties on the web to find a piece of information about MAO.

MAO faces a strong competition in Paris, as most of the Asian distribut...

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...he most important part of the product here is the nomad concept of drinking something hot wherever and whenever you wish, without needing something else than the product itself. A great concept for hiking, fishing, skiing lovers and many others. With its catchy yellow packaging Warm Up will for sure found a place on supermarket, and sports shop shelves. Now you can predict the unpredictable.

All brands presented above are part of our catalogue 2014; some of them are exclusively distributed by La Nouvelle Epicerie in France and in Europe. We integrate brands targeting niche markets because our philosophy is to distribute trendy and exclusive brands. Being part of GMS distribution is not part of our vision but we do integrate brands for our best clients if necessary. For example we integrated some Mexican beers for Chipotle. We will see that in the following section.