Marketing Apple's iPod

1514 Words4 Pages
bulb-icon

Recommended: Major marketing strategies

Apple’s iPod

Introduction

In the next pages, you will find information about the marketing strategy and market position of Apples’ iPod. In the Introduction there is a short glance back to the past in order to distinguish successful marketing campaigns from that time. The discussion concentrates on the market share which iPod holds and the moment and the application of the marketing mix which explains the success of the product among its competitors. Finally, there is information about the target markets and the future objectives of the product.

If we have to point out the most emblematic marketing campaigns and products of the 20th century we probably will just stick to names and brands, which are familiar to us, therefore they have been launched on the market not long time ago. As definition for emblematic we would use: which has accounted a rapid growth in sales and significant increase of profits. In the web site www.AdAge.com the creators made a research about the most successful campaigns since the beginning on the 1990s until 2000. The list is as fallows:

1. Volkswagen, "Think Small", Doyle Dane Bernbach, 1959

2. Coca-Cola, "The pause that refreshes", D'Arcy Co., 1929

3. Marlboro, The Marlboro Man, Leo Burnett Co., 1955

4. Nike, "Just do it", Wieden & Kennedy, 1988

5. McDonald's, "You deserve a break today", Needham, Harper & Steers, 1971

6. DeBeers, "A diamond is forever", N.W. Ayer & Son, 1948

7. Absolut Vodka, The Absolut Bottle, TBWA, 1981

8. Miller Lite beer, "Tastes great, less filling", McCann-Erickson Worldwide, 1974

9. Clairol, Does she...or doesn't she?", Foote, Cone & Belding, 1957

10. Avis, "We try harder", Doyle Dane Bernbach, 1963

Some of these brands are not so famous nowadays because they did not manage to keep their market leading position but the rest are still a great representation of how successful a product or a brand name can be. Their development is studied and observed from many specialists and marketing experts who are trying to explain and show why these products were so successful. The answer is very simple. The whole secret is in the implementation of the marketing mix. Off course, together with the world, it has been changing over the time and if we try to apply a strategy of the middle 50s to the present market, it will most probably fail. This is why we can simply say that marketing is about placing the right product at the right place where the desired customers will be able to buy it for affordable price.

Show More
Related

  • The Signs Of Shopping By Steve Mckeevitt Summary

    1222 Words  | 3 Pages

    Companies realize what people need and they take it as sources to produce commodities. However, companies which have famous brands try to get people’s attention by developing their products. Because there are several options available of commodities, people might be in a dilemma to choose what product they looking for. In fact, that dilemma is not real, it is just what people want. That is what Steve McKevitt claims in his article “Everything Now”. When people go shopping there are limitless choices of one product made by different companies, all choices of this product basically do the same thing, but what makes them different is the brand’s name. Companies with brands are trying to get their consumers by presenting their commodities in ways which let people feel impressed, and that are some things they need to buy. This is what Anne Norton discussed in her article “The Signs of Shopping”. People are often deceived by some famous brands, which they will buy as useless commodities to feel they are distinctive.

    Read More

  • Nike Financial Statement Analysis

    1605 Words  | 4 Pages

    In addition, I will describe the firm and its management. I will explain where this company come from and how this brand became so famous across the world in a short period of time.

    Read More

  • The UK Marketing Environment for the iPhone

    2492 Words  | 5 Pages

    This report will analyze and discuss the most important elements of the marketing environment for the launch of the iPhone, that is to say the main three levels of the marketing environment: the micro-environment through the customers, competitors and distributors, the macro-environment through technological, economical, social, political and environmental forces and finally the internal environment through the relation of Apple with its employees and its marketing philosophy. The analysis for the micro-environment is based on Porter’s 5 forces model and the one on the macro-environment is based on PEST analysis. The report will also give an interpretation for each of these aspects, a conclusion with a rating of the attractiveness of the UK current marketing environment in which the iPhone is launched.

    Read More

  • Apple Utilitarianism Essay

    1943 Words  | 4 Pages

    The topic that I will writing about is about the company of Apple and how it is a great company. I will also be talking how Apples is a utilitarian company and makes products that makes the consumers happy. Apple is one of the many electronics company that make computers, tablets, phones and iPod. Apple was a company that was founded by Steve Jobs, a college drop out on April 1, 1976. In this essay I will be discussing how Apples products make consumers happy, the philosophy of apple and how apple also makes people angry.

    Read More

  • Apple Case Analysis Paper

    1594 Words  | 4 Pages

    Today, Apple keeps coming out on top with their exceptional and award winning items and administrations. Apple is additionally credited with driving the advanced media upheaval with their iPod compact music and feature players and iTunes online media store, making the first supportable music-downloading plan of action ever. (Jakab,

    Read More

  • Apple Globalization Case Study

    1176 Words  | 3 Pages

    Apple Inc is a multinational organization in America and has its headquarters in California. The organization specializes in the design as well as development of consumer electronics including: computer software 's, and also personal computers. The organization has for long been offering a broad range of communication mobile communication as well as its own company software’s. The organization has quite an upright name in the business world. For a long period it has been producing quality product and their designers really bring out uniqueness in their products (Linzmayer, 2004). Apple Inc has established itself as being the world’s leader in innovation. Thus according to statistics; it is classified as being the fourth most valuable technology

    Read More

  • Integrated Marketing Communications (IMC) in the UK

    1730 Words  | 4 Pages

    Over the last decade, product marketing and ways through which communication takes place between manufacturers and consumers has changed tremendously (Belch & Belch 2004). Due to the technological revolutions and the rise of innovations such as the mobile phones and the internet, control over information has shifted apparently from the manufacturer's hands to the hands of consumers (Belch & Belch 2004). The market environment has also changed due to globalization of marketing strategies, loss of confidence in media advertising, increased reliance on targeted communication methods, and media fragmentation and so on (Belch & Belch 2004).

    Read More

  • Apple Brand Audit Analysis

    3224 Words  | 7 Pages

    In fact, about this business one can easily write a few weighty books. Without exaggeration, we can say that Apple is one of the brightest technology companies that appeared in the 70s of the last century. Due to innovative technology and aesthetic design, Apple Inc. has established a unique reputation comparable to the cult in the consumer electronics industry. In 2014 the company was ranked first in the world by market capitalization. The concept of the brand is built around the slogan 'Think different’ (Linzmayer, 2004).

    Read More

  • CBBE Model Applied on Apple

    2165 Words  | 5 Pages

    Apple company consumers connect with the actual model quite totally. Duplicate acquisitions are widespread. They feel an extremely powerful addition for the model as it portrays an extremely distinct graphic. It helps make them feel that they are moving using the transforming movements given that they unique a good Apple company product or service. Quite a few Apple company customers occasionally look at the Apple company product or service the most liked property or perhaps state they really like the actual model given that they acquire quite mounted on that. Apple company features made itself to become a model how the consumer will surely have the pleased in addition to ongoing relation using. The Apple company practical knowledge has produced more deeply attitudinal ad...

    Read More

  • Business Analysis: Pepsico And Apple

    717 Words  | 2 Pages

    is yet to reach its maximum potential. Truly a unique entity in its accomplishments and organization, apple through the conviction and leadership of Steve Jobs its founder and then CEO; have pioneered the revolution of mobile technology. When it comes to strength, apple Inc, has a great marketing team with great marketing and advertisement capabilities, strong brand awareness, a strong and extensive distribution channel, and most of all a vertical integration and the most obvious which is customer loyalty. With the acquisition of valuable companies such as Beats, WhatsApp, mobile payment systems with the IPhone 6, wearable gadgets like the IWatch, apple uses these opportunities to satisfy its loyal

    Read More

  • Product Market Expansion Strategy In The Apple Inc.

    1713 Words  | 4 Pages

    The Apple Inc. can use this tool when they want to increase their sales either by expanding product or by entering a new market. With the help of this grid, market expansion strategy is determined.

    Read More

  • Evaluate The Brand Elements Of Apple

    729 Words  | 2 Pages

    In order to ensure the success of a brand the company must put lots of planning and thought into the brands elements. The three brands I have chosen to examine in this branding exercise are Apple, Coca-Cola, and Target because they demonstrate many of the criteria used to evaluate brand success.

    Read More

  • Compare And Contrast The Holistic Marketing Concept

    717 Words  | 2 Pages

    Apple depends on building a better product and in turn, the product itself leads people to purchase from Apple. However, new or improved products will not necessarily be successful unless they are priced, distributed, advertised, and sold properly (Kotler & Keller, 2012). The holistic concept encourages the marketer to integrate marketing activities and assemble marketing programs to create, communicate, and deliver value for consumers such that “the whole is greater than the sum of its parts (Kotler & Keller, 2012). This is why Apple advertises how much the new feature will enhance the consumers’ life and release snippet tutorials of how to use the new features or

    Read More

  • Importance Of Branding, And Brand Loyalty, To Successful Marketing

    1693 Words  | 4 Pages

    Marketing and branding, two of the most common used words in the contemporary world, is closely linked to each other without doubts, but the importance of branding to successful marketing is enquired to measure in term of the question. In fact, various people have different ideas on marketing and branding. For most of people, or customers, the two are normally combined in their minds or even equal to each other. For example, people could raise Apple as the answer for both questions of "what is good branding" and "what is successful marketing". In fact, they are two separate topics on academic, and branding is just one of the numerous marketing activities apparently. However, the perception of consumers might be a good guide to answer the question.

    Read More

  • Apple Success: The Apple's Success Story

    1245 Words  | 3 Pages

    There are many role models in the world. They may be individuals or an oranization but their success is inspiring for others and we try to find out the reasons for such a brilliant succes. This is the case with Apple as well tat has enjoyed this status since 1981.

    Read More

More about Marketing Apple's iPod

Open Document