Evaluate The Brand Elements Of Apple

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Evaluating Brand Elements
In order to ensure the success of a brand the company must put lots of planning and thought into the brands elements. The three brands I have chosen to examine in this branding exercise are Apple, Coca-Cola, and Target because they demonstrate many of the criteria used to evaluate brand success.
Apple’s brand name enhances brand recall and is memorable because of its simplicity and it has a higher transferability than other brands because it’s name is not a made up word that would be hard to translate into other languages. Apple.com has good memorability because the website shares the brand name and comes up right away when you search. Likability is also strong the website has a modern appearance and is easy to navigate. The Apple logo is also a major point in the brand because of its memorability, as soon as you see the apple you know what brand of product it is. The logo has been redesigned over the years from the multicolor apple to the solid colored one that is used today. Even though the …show more content…

In addition, its simple and easy to remember, when you see it you know what it is. Due to their logo having strong enough brand recognition the symbol stands by itself and can be easily transferred across languages and cultures. Target’s character, the target dog has been seen in many memorable ads and is even a statue in some stores. The likability of the target dog is strong because it is unique to the brand and it is often also seen in ads with kids and doing something cute. Protectability for characters is easier because they are often unique and cannot be directly copied by some other brand. If the dog was just a normal bull terrier it would not stand out and could be copied. Due to the Target logo seen around it’s eye it would be nearly impossible for some other business to use the dog for their

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