Fresh Juice Marketing Strategy

4P’s of Marketing Strategy

PRODUCT ACTUAL Product
Our product is an all-natural fruit juice that is to be prepared on the spot, right as the order is placed. The product claims its competence on the grounds of its freshness, instantaneous and on the spot preparation and its being sans preservatives and/or additives. CORE Product
The core benefit of the product is to provide a fresh, all-natural and a healthy alternative to soft drinks. Additionally, to differentiate itself the product offers a whole new array of flavours that have never been tasted by a Canadian consumer. AUGMENTED Product
The augmented part of the product is in the form of wide range of absolutely new flavours and their freshness. Milk based beverages also form an important

PLACE
Getting the right product at the right place and at the right time involves an efficient distribution system. It involves distribution and storage of goods and making it finally available to the customers. Our product will be produced and sold in Winnipeg. So, it will be distributed within the city using different modes of distribution. The customers always prefer to buy the products at convenient places. The Fresh Juice will be sold first at the smaller and cheaper places first as we need to analyze the market and experiment the tastes and preferences of the customers.
For this, we have decided to sell our product at the most cost-efficient places like college Atrium, farmer’s market and in universities with the help of few friends. Once we have introduced our product into the market we will start the distribution at small retail outlets at universities and colleges, hospitals, malls, mobile shops or trucks, events, shows, parties and gatherings. Fresh fruits and vegetables will be used to make the juice in front of the customers so that they can see how their drink is made and what type of ingredients is