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The influence of social media on politics
The influence of social media on politics
The influence of social media on politics
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Over time evolution becomes prominent in the world. The way that things where done in the past has become extinct. A prime example of this is the presidential election over the past two presidential terms. From the times of Nixon and john f Kennedy till potential future presidents Hillary Clinton and Donald trump. The use of social media and television has influenced potential younger voters through on going presidential election through hashtag slogans, presidential filters and news outlets. As of 2008 president Obama was really the pioneer in getting voters through social media. He was heavily influential on Facebook and Twitter and still is till this day. Obamas social media ad campaigning was one huge key in his race to the white house …show more content…
As humans it might not register that everything a person does on the internet is never really gone forever if you delete it. Twitter had to shut down two apps that could resurface politicians deleted tweets and tried to use them to sabotage their political careers. If your going to run don’t state something and then contradict your claim because it will come back in the candidates face. So if a political candidate is going to use the platforms make sure its positive statements only. Snapchat is the new comer to the social media platform has incorporated “Presidential Filters” just to keep its users up to date on what is going in the election. This is another way to keep surrounding young possible voters aware of what’s going on and this will make the voters more interested. Those ten second video clips are the present and future of presidential campaigning. The more exposure the more people will know about you and your campaigning so it would be politically intelligent move to …show more content…
All around the country people love to listen to music and the presidential candidates have taken it upon themselves to make music playlist based on what there perceived as in this presidential election. Clinton’s predicament is a particularly painful one. She’s spent years filing the burrs off her personality, only to find that rough edges are in. Back in June, her campaign issued an Official Hillary 2016 Playlist on Spotify. It was packed with upbeat, on-message tunes such as ‘Brave,” “Fighters,” “Stronger,” “Believer”, but it sounded like an anachronism in a campaign that’s more punk than pop. As stated before as the world evolves the presidential elections will evolve. The first major configuration in the world of presidential election were in 1920, the introduction to radio debates was a big leap in the way the candidates had to come across to voters this made the campaigns more intimate this made it seem as thought the candidate was talking to the people in their own homes. With Franklin Roosevelt, master of the soothing fireside chat, the new medium found its ideal
...of the “shrinking presidential sound bite”. Sound bites, catchy phrases and slogans, are taken from larger speeches for the purpose of conveying the speech’s overall message in much less time. This mode of communication contributes to the polarized political atmosphere because the nature of this technique inherently creates the attitude that if you can’t make a memorable statement in less than ten seconds, then your political aspirations are over. Because of the strict time limit, candidates are no longer able to present their arguments or stance; instead they develop sound bites that will appeal to the viewers. The use of sound bites enforces extremist positions; before sound bites, news from major outlets were generally moderate but now, there are channels like FOX news who are notorious for taking speeches out of context and putting a conservative spin on them.
Individuals may believe this new exposure of political debates and facts about the candidates would help the public make an educated decision of their president. However, all of that television has done is turn the presidential debates into a popularity contest. Elections were based on image, charm and how the networks wish to have the candidates perceived. Televisions’ contribution to political debates only emphasized personality, visual image and emotion rather than ideas, issues and reason.
The researchers present findings that indicate that a politician’s popularity in the voting booth may be related to the frequency with which the candidate is talked about on social media. The researchers goes on to discuss how further research may conclude that social media has a bigger impact on voting outcomes than traditional forms of media, and how that could potentially shape the future of voting.
The internet was first used to a limited extent during the 1992 election by the Clinton campaign using email, bulletin boards and discussion groups(Wagner, & Gainous, 2009). “The discussion group 'alt.politics.Clinton' received approximately 800 postings a day at the height of the campaign”(Wagner, & Gainous, 2009). The internet first became important in the 1996 election with each major candidate running for president created their own website(Johnson, Braima, & Sothirajah, 1999). These websites have changed from basic information sites “brochure-ware” to large-scale feedback based fund-raising enterprises(Trammell, Williams, Postelnicu, & Landreville, 2006). These changes have mirrored the advancement and sophistication of the internet itself. Much like the internet, online campaigning has moved from novelty to necessity; This is true at the national level as well as the local level. A Pew Research Center study showed that during the “2008 election 74% of internet users went online to take part in, or get news and information about the campaign, representing 55% of the entire adult population” (Smith 2009); This use is expected to grow into the future. This study used telephone interviews conducted November 20 to December 4, 2008 among a sample of 2,254 adults, 18 and older. The sample used a random digit sample from telephone exchanges in the continental United States.
The 2008 presidential election was historic. The United States elected its first African-American president and the use of the internet and social media greatly influenced the way elections played out for the first time in history. This election set a precedent for the way politicians could use social media to reach out to voters who they may not otherwise have a connection with. Mass media and social media changed the way elections played out by increasing voter intelligence, encouraging young people and people of color to vote, and spreading propaganda via the internet.
Social Media manipulation has a beneficial impact on the 2016 election due to increasing participation in the 2016 election. Much of the news related to presidential candidate was learned about there social media. The three social media sites that manipulated the presidential election were the following: Facebook, Twitter, and Snapchat. Facebook, according to direction Katie Harbath, plays the following role: “"And the campaigns seeing the greatest success on the platform are those that are really taking advantage of that by reaching out and having an actual, two-way dialogue with voters” (SOURCE). The conversation is happing on Facebook: this social media site is being used by presidential candidates to actively engage with the public to get
The changes in social media implied that many people got in touch with the political candidates either directly or indirectly. The people watched their potential leaders of the nation and were able to question them (Mutz 2001).
Social media as a whole has started to consume the lives of many young adults and beginning to take over the older population as well. With social media taking over almost every aspect of people’s lives, social media is taking over major life events, news stories, and great controversies. The question that I am going to pose has to do with this fact and I want to look into how social media can polarize issues and take away the facts in important events like this 2016 Presidential race. The candidates for the first time have Twitter and both of the candidates are both very vocal on their respective accounts. That being said social media also plays a huge part for the voters themselves and how they view the candidates based on vines, tweets, and memes being spread all over the internet. This is why the question I am asking is, does social media affect political campaigns and change how the voters now see the candidates?
For a presidential candidate, it is very imperative that the candidate can get his or hers beliefs or opinions about certain topics out to the public. This will allow for potential voters to see what this candidate is about and what he or she might stand for. Not only just for presidential candidates, but potential office members, congress members, and even local government members, can use social media as an opinion outlet. Social media is a perfect place for people to put ads for their campaign into a voter’s feed. Social media also allows for support systems to grow and thrive.
With technology being the main source of information for the younger generation it was only a matter of time before politicians jumped on the bandwagon to sway voters in their favor. Social media has been around for awhile and it was used in passed elections it never had the same rating as it did in 2014 were politicians and campaigns were creating Facebook, Twitter, Tumbler, and other site pages to up themselves amongst the people. It has been averaged out that teenagers and young adults spend around twenty-seven hours a week on social media sites and during the midterm elections 28 percent of young Americans received candidate information from online sources, so it was seen that around seven hours and forty-five minutes or so were spent solely on the midterm election. Which is the most amount of time covered on social media involving the elections for example in 2010 the coverage and usage on social media sites for the midterm election then was 13
These social media tools allow politicians to speak directly to voters without spending a dime. It keeps them from reaching voters through paid advertising or earned media. It's also become very common for political campaigns to produce commercials and publish them for free on you tube instead of or in addition to paying for time on television or the radio. Alot of times journalists covering campaigns will write about those you tube ads, essentially broadcasting their message to a wider audience at no cost to the politicians. Twitter and facebook have become instrumental in organizing campaigns.
Social media including Facebook, Twitter, Instagram, Youtube, Flicker, internet websites, and blogs are becoming mainstream attracting a younger more technology savvy voter. Many candidates in the last elections learned to use these mediums so not to overlook tech savvy voters and learned how to use these to their advantage. Candidates took to the internet to raise awareness, state views, and even successfully raised donations. Social media was able to provide instant feedback on the standing of a candidate often days or weeks sooner than a more traditional poll.
The following are the social media that were used during the presidential campaigns. Facebook: One of the most popular social media. Facebook was used on both the presidential campaigns. Candidates used this platform by posting videos, images and texting their messages on why the people should vote for them.an effective way for the voters to offer messages back.an example extracted from a video on YouTube about media and campaigns, is whereby Michelle Obama uploaded a video about Obama wishing him a happy father
Social media has token a huge step from when it first started. The more the years go by there are new trends and new technology that continues to grow. As the newer technology comes out, the younger the kids are getting their hands on the new gadgets. As a result our younger generation begins to get into the internet having their own accounts to multiple social media websites. Kids don’t realize what they can get themselves into when they get an account, it can lead them to older people (child molesters, Perverts, ect.). Since 2011, teen Twitter use has grown significantly from 16% to 24% (Pew Internet & American Life Project, 2013). These social media accounts can make it easier to cyber bully there victim. Most importantly it takes away their
"How Obama Won the Social Media Battle in the 2012 Presidential Campaign." Pamela Rutledge Media Psychology Blog. N.p., n.d. Web. 19 Apr. 2014.