The Influence Of Social Media On Presidential Campaigns

1032 Words3 Pages
bulb-icon

Recommended: The role the media (TV, radio, internet, social media) plays in modern political campaigns essay

Media is the most influential and effective tool of getting your message across the globe. Many have realised this. Not only politicians use it, but many prominent people use it. In this instance, we focus on how electronic media were used during the presidential campaigns, to reach audiences and convince the masses to vote for the running candidate. (Anon., 2013) states that “many candidates and their staffs believe that the media should be used mainly to promote and advertise campaigns,
What media did they use and how they used it?
1. Social media
The number of people using social media is much swelled, thus the candidates saw a huge opportunity to rally voters. Social media has become a power tool not only for official campaign teams but …show more content…

The following are the social media that were used during the presidential campaigns.
Facebook: One of the most popular social media. Facebook was used on both the presidential campaigns. Candidates used this platform by posting videos, images and texting their messages on why the people should vote for them.an effective way for the voters to offer messages back.an example extracted from a video on YouTube about media and campaigns, is whereby Michelle Obama uploaded a video about Obama wishing him a happy father …show more content…

Images of their activities, sharing their favourite recipes, home craft ideas; it was most used by Michelle Obama. Instagram used to post seemingly snaps from the tour and just normal daily activities at home with their children. Google plus is also a social media that was used.
2. Television
A platform were large audience can reach your message, because not everyone is engaged in the social media world. Television networks were also used to each the masses. The campaigns used TV shows, e.g. is when Obama appeared on the Oprah shows and that gave him a big boost. TV shows such as ‘the view’ whereby candidates were interviewed. Cable news, broadcasting events about the president campaigns.TV ads also were used as a major influence.
3. Web
There was an app namely: “my Barack Obama.com. A web which the campaigners created to connect with the masses and an opportunity for voters to know more about Barack Obama, also used for donations and how people should get involved.
4. Video games
Roger Fisk one of the campaigners said in a video on YouTube that they buy ads on video games and also buy ads during the pause of the basketball and hockey games.
How they differ from election to

Show More
Related

  • How Social Media Is Ruining Politics Carr Summary

    661 Words  | 2 Pages

    A great example of social media being used for politics is with the recent presidential campaigns. Social media began being used in presidential campaigns by President Barack Obama. Obama’s campaign in 2008 was considered the “Facebook election” since he used the social media platform Facebook to connect with the public. Now, mostly all presidential candidates use at least one social media

    Read More

  • Analysis Of Five Ways New Media Are Changing Politics

    1832 Words  | 4 Pages

    In this article Mary Kate Cary opens up with the supreme court decision to not restrict the use of corporate funds in political advertising so that she can make her point that big money ads are not the most effective way for candidates to reach American constituents. She argues that social media is a new way for politicians to connect with citizens. Her five claim are that Americans can now, choose the media they wish to consume, share the media they choose the share, like posts they agree with and dislike posts they do not agree with, connect with others on social media, and donate to candidate campaigns online. With these claims she comes to the conclusion that politicians want to go around mainstream media so that they can connect directly with the voters.

    Read More

  • Social Media and the Presidency

    1028 Words  | 3 Pages

    In this paper, I consider the growing role of social media in presidential politics during the current era. The research questions the extent of the political impact of social media on the president and his communication with the public. It is necessary thus to examine the properties that make social media an attractive tool to use, the different ways the president interacts with social media, and both benefits and limitations of using social media as a platform for communication. As a result, it is essential to make conclusions regarding the nature of the relationship between social media and the presidential politics.

    Read More

  • The Relationship Between Television and Presidential Elections

    2346 Words  | 5 Pages

    The aim of this paper is to look at the relationship between the mass media, specifically television, and presidential elections. This paper will focus on the function of television in presidential elections through three main areas: exit polls, presidential debates, and spots. The focus is on television for three reasons. First, television reaches more voters than any other medium. Second, television attracts the greatest part of presidential campaign budgets. Third, television provides the candidates a good opportunity to contact the people directly. A second main theme of this paper is the role of television in presidential elections in terms of representative democracy in the United States.

    Read More

  • 1815-1840's Voting System

    727 Words  | 2 Pages

    The voice of a rich popular fellow could sway opinions and a more common use was advertisments. A campaign ad. by William Henry Harrison and Tyler, bribed their voters with an endless supply of hard cider. Some campaigning strategies were widely used and effective such as; on Jackson’s democratic ballot he included the term “The People’s Ticket”, this can be a tactic used to make the public feel involved, just by this wording. One famous tactic still used to this very day was first described by a man named David Crockett. He explained the easiest way to win the heart and votes of the people. He said to kiss the children of women, make lot of promises, give long speech anytime you can, talk about your devotion to your country and its fallen soldiers. (Crockett, 1837). There were campaigns, elections, candidates...etc., but none of them would be possible without the votes of the common man. With the public becoming more involved in voting, and the popular vote coming into play, candidates cared more about general public’s views about them. Using popular media outlets and adding persuasive wording to ballots increased the common man’s

    Read More

  • Dbq Essay On Political Propaganda

    785 Words  | 2 Pages

    In the 2012 election Obama used posters and commercials to help get the people’s support. He used posters that said “hope” to reach out to the people and get their help. Politicians such as presidents and mayors use propaganda to persuade people to vote for them. With propaganda they can change people’s minds to vote for them. Using political propaganda for their campaigns, politicians have been able to get the people’s support and win elections.

    Read More

  • Evolution of Television Ads in Presidential Campaigns

    1486 Words  | 3 Pages

    For over 60 years, presidential campaigns have used television ads to communicate ideas and campaign plans to the American people. With hopes of influencing people to vote, politicians have used various tactics and strategies to persuade. After observing television campaign ads throughout the years, a few themes are observed.

    Read More

  • Political Advertising Analysis

    686 Words  | 2 Pages

    In the article, Kaid spends a considerable amount of time noting the increased use of web-based advertising in American politics. She notes many advantages regarding this method including: low cost, infinite space, absence of media filters, allowance of direct communication, ability to target messages, and interactivity (35). In addition, Kaid also claims other countries are adopting American political marketing practices. For example, she states Greece has adopted new technologies leveraging SMS formats (40). In addition, other countries have also adopted other advertising methods such as using personal qualities over policy issues, reliance on pathos, adoption of professionalism, and reliance on opinion polls (41). At the end of Kaid's article, she notes where she believes priorities for political marketing lays. She claims television remains crucial because of visual imagery; yet, radio and

    Read More

  • Social Media as a Quantitative Indicator of Political Behavior

    998 Words  | 2 Pages

    The researchers present findings that indicate that a politician’s popularity in the voting booth may be related to the frequency with which the candidate is talked about on social media. The researchers goes on to discuss how further research may conclude that social media has a bigger impact on voting outcomes than traditional forms of media, and how that could potentially shape the future of voting.

    Read More

  • Social Media Influence On Politics Essay

    1645 Words  | 4 Pages

    The news media and social media affect and influence the political world. The political arena can now be easily accessed through every citizen’s smartphone screens and tablet screens. For instance, Barack Obama became the country’s most Instagrammer-in-Chief (Carr). Obama utilized social media to promote his climate agenda while on his trip to Alaska. He would snap pictures of the landscape and share the pictures on his social media accounts which earned him more than thousands of likes. The media and its political connections play a huge scene in this topic of influence. Since the election of 2008, Obama utilized Facebook to connect with the public (Carr). This year’s 2016 Presidential candidates have been using social media to connect with the public. The media interprets and impact discussions made by the public and its candidates, as well as polling and voting. Obama has paved the path since 2008 in using social media to connect with the public, and Obama has been a pacesetting in this year’s presidential candidates. For example, Senator Ted Cruz often appears on Periscope, Marco Rubio snap videos and pictures on Snapchat at stops along his

    Read More

  • The Role of Television in American Politics

    875 Words  | 2 Pages

    Television can be viewed as the medium between the public and candidate. It is the source that allows the public to know what is going on with the candidate and vice versa. As Frank Stanton, president of the Columbia Broadcasting System put it, “The sky is the limit.” Before television, candidates would travel the country, meeting voters and gaining supporters. But they were not always able to meet everyone, which hindered their process of achieving support for their campaign. With the invention of television, direct contact between the candidates and the public has been restored.

    Read More

  • The Mass Media's Effect On Politics And Politics

    1829 Words  | 4 Pages

    The main aim of this report is to analyze the impacts of changes in the media concerning the societal and individual view of politics and politicians. The report also describes significant milestones in mass media since the year 1960 and examines the impact of mass media on how people think politically. The report then considers the effect of technological advancements in mass media and the effect on the results of elections. The use of mass media has increased over the last fifty years in that it is a primary medium through which supporters of various campaigners share their ideas and views concerning politicians and different political parties. Through social media, behaviors and performance of several activists have brought

    Read More

  • The Roles of Social Media in Politics

    1385 Words  | 3 Pages

    Social media including Facebook, Twitter, Instagram, Youtube, Flicker, internet websites, and blogs are becoming mainstream attracting a younger more technology savvy voter. Many candidates in the last elections learned to use these mediums so not to overlook tech savvy voters and learned how to use these to their advantage. Candidates took to the internet to raise awareness, state views, and even successfully raised donations. Social media was able to provide instant feedback on the standing of a candidate often days or weeks sooner than a more traditional poll.

    Read More

  • The Revolution of Social Media

    1400 Words  | 3 Pages

    "How Obama Won the Social Media Battle in the 2012 Presidential Campaign." Pamela Rutledge Media Psychology Blog. N.p., n.d. Web. 19 Apr. 2014.

    Read More

  • Mass Media and Social Media

    1414 Words  | 3 Pages

    Mass media has come a long way since 1960. President Nixon first used the media to present himself to the United States citizens. The history channel stated, “The Kennedy-Nixon debates not only had a major impact on the election’s outcome, but ushered in a new era in which crafting a public image and taking advantage of media exposure became essential ingredients of a successful political campaign.” (A&E Television Networks, LLC)

    Read More

More about The Influence Of Social Media On Presidential Campaigns

Open Document