Social Media Failure Essay

Social media has become a part of our daily lives. We can see the extent in which it influences through our behaviors and actions. Individuals, also known as users, “use” social media. These users are the core to technological advancements and the implementation of social media in their social lives. Change agents are typically the first to use a technological advancement and share their opinions, where other users then debate about incorporating it into their lives (Chayko 9). Therefore, the users decide what types of technology succeed and attract attention, and what would be considered as a failure. The reasons behind social media use are infinite, anything from politics to a way to make yourself feel better. Each use is driven by specific

Facebook on the other hand was neat and organized. MySpace was hardly marketable, there wasn’t any real appeal to companies or corporations to advertise on their site because there was just too much going on, whereas with Facebook, advertisements are everywhere, but in an organized fashion. With advertisements comes political endorsements and opinions. This is due to the personality traits it reaches. In Marshall’s and Correa’s article, both authors describe the impact certain personality traits have on the usage of social media and users’ frequency in engaging in social activities online. The underlying idea behind participation in social activities is how the user controls what is posted and displayed, and ultimately, determines how marketable and innovative the social media site

A person can kind of pick and choose what they feel is morally right and politicians are now starting to have to conform to those ideals because if they don’t they lose out on a large demographic of voters. There is a science behind that, which both Correa and Marshall discuss in their articles, “Who Interacts on the Web?” and “The Big Five” respectively. The reasons come from the main five personality traits, extraversion, neuroticism, agreeableness, openness to experience, and conscientiousness. They both show which personality types are more likely to use social media, what they post, and the reasons behind the