Persuasive Essay On Influencer Marketing

Have you ever tried to make a cake? Many people consider it simple: find a recipe, add the ingredients and bake it. The truth is that it only sounds easy. A thousand things may go wrong! You may accidentally mix up or forget some ingredients, burn it, choose a bad recipe or your cake may turn out to be tasteless…

The same can happen when you’re developing your mobile app. There are so many details you have to consider, so many pitfalls you need to avoid. A survey from Statista shows that “as of June 2015, more than 100 billion mobile apps had been downloaded from the Apple App Store”. Whereas now, the app boom is over: “Most people have all the apps they want and/or need. They're not looking for new ones.” This makes it extremely difficult

Even old-fashioned (according to some people) ones like e-mails, outlets, TV commercials, banners, website ads shouldn’t be neglected. But there are some other ways as well.

Influencer marketing

Find an expert in the field your app is connected to, someone who is respected and followed by a wide audience, and ask this person to drop a word about your app. This will bring you both potential users and their trust. As an alternative, asking a celebrity to try out your beta app before the official release can also keep many people informed.

Awards

Winning an award like Appy Awards, Best App Ever Awards, AppCircus competition or Apple Design Awards will definitely give you a huge benefit over your competitors. The chances are rather thin taking into account the number of apps designed every month, however, don’t be discouraged. Taking part in such contests already starts the buzz around your app and generates reviews and

If you are connected to cars or motorcycles, arrange a free or unusual delivery of kittens or ice-cream (like UBER). If you work in photography, arrange a contest with a prize of $10.000 dollar worth of camera equipment (like Camera+ did). Or make an unintentional (or not?) mistake that will help you to get the interest of the audience. Just recall the story with Simon Circles and the push notification from Chad the developer and its success. It triggered more than 500 comments on Reddit whether it was intentional marketing or just a silly mistake. Nevertheless, lots of people admit that they downloaded the app out of curiosity or in the hope to get another message of that kind.

A final touch

So when you get down to creating your app, don’t hesitate or be shy. First, get an original idea because copying won’t make it work. Then make sure that your app is great and has all the chances to be a success. Add some “granny’s secret ingredient” to your cake in the form of some surprise feature and then tell the world about it. Remember, the sky’s the limit - only you know what will suit your product best! And our developers will be happy in making your dream app become