Importance Of Influencer Marketing

How Can Influencer Marketing Help My Business?

Getting consumers to pay attention has grown harder for marketers. Marketers have been struggling to successfully promote their products or services to a fickle audience Years of pushing promotions at consumers has turned the tide against brand messaging, especially given the rise of newer and more irritating interruptive digital tactics. Consumers have learned to ignore these tactics and they distrust advertisements as they lack authenticityin their eyes.

If traditional media and tactics aren’t getting the results you want, it’s time to start thinking about influencers who can help grow your business.

What does Influencer Marketing actually mean?

Influencers are defined as people who can influence

Influencers have already developed an audience and built a credibility much more valuable than traditional advertising. By havingthem endorse your brand, product, event, or business, you’re building trust and relationships with their audiences and making them more likely to convert to customers.

According to Joe Sinkwitz, influencer marketing takes three forms:

• Aspirational

This approach involves the use of celebrities. For example, Ronaldo promoting a sports shoe line is People respect him and think of him as their hero. They buy whatever product he’s promoting.”

• Authoritative

Authoritative influence exists when someone you respect as an expert recommends something from within their field of

Nicholas Chabot is the head of Traackr. When asked about influencer marketing he said this,

"The voices of the internet are extremely unequal, It’s not a fair world. Some people have much more of a voice than others. Influencer Marketing is about understanding who these people are and having special programs in place to engage with the people who drive the most impact" -Nicolas Chabot

Remember to stay engaged with your influencer but don't share all of their their content like a stalker. Sharing few posts with few days gap is good enough.

Reach out to Them

After finding potential influencers and making a list of them , it is time to get familiar with them. Otherwise, they will not be aware of your existence and are unlikely to endorse your brand. It is absolutely to make a good impression on them. To do this, Send a personalized email, where you introduce yourself and your brand with a good pitch. For example

Hi [Name],

My name is [Your name] and I work with (company) I am an avid follower of your [channel type] and we would love to send you a box in exchange for a shout out on your social media. Let me know if you’d be interested in talking more about this!

Cheers,

Your