Pepsi Jenner Campaign

The intended purpose of the Kendall Jenner Pepsi Ad is for Pepsi to increase their sales with a younger crowd. PepsiCo tried incorporating cultural and political views into their ad to influence the Millennials to buy their product because the Millennials are involved in and outspoken about the current political situation. If one would watch this commercial even once they would think that PepsiCo is trying to make this advertisement the equivalent of Coca Cola’s Share a Coke with the World advertisement. Notwithstanding the advertisement, it shows a group of people protesting and no one knows the purpose of this movement at all. It’s just too vague and irrelevant to the commercial. This received a lot of backlash because people thought it was trivializing the Baton Rouge and Black Lives Matter protests to sell beverages. But nothing in the advertisement itself said, “Let’s degrade this specific movement of protest to sell carbonated citrus, vanilla like beverages.” During the midst of the commercial, there’s just a supermodel posing for pictures where there’s a protest seems unsafe. Like if there was a well known enough person doing a marketing campaign wouldn’t they close down that particular part of the city during a

Some claimed that scene where Jenner handed the cop the Pepsi was mocking the Iesha Evans picture. But PepsiCo claims that they got the inspiration from a photograph from the Vietnam War protests titled the Ultimate Confrontation. It captures a young adult girl holding a flower in front the National Guard while the said National Guard is holding bayonets. Many other articles say that this advertisement that has Kendall Jenner in it and it trivializes protest movements. But the media portray protests as a violent pep rally to encourage change in society so you need to look at these events with multiple