In 1997, Pizza Hut Corporation, a subsidiary of Yum! Brands, formerly known as
Tricon Global Restaurants, sued Papa John’s International, operating Papa John’s Pizza, for false advertising in violation of Federal Statute 43(a) ( 15 U.S.C sec.1125(a) ),
known as the Lanham Act. Pizza Hut claimed that Papa John’s Pizza advertising
campaign that claimed Papa John’s Pizza used better ingredients and there for was better
tasting was false advertising. In 1995, a consulting group named Trout & Partners was hired by Papa John’s Pizza to develop a new marketing campaign. Trout & Partners created the tagline, “Better Ingredients, Better Pizza, for the upcoming campaign. In 1995, Papa John’s Pizza operated only a quarter of the number of locations as did Pizza Hut so the thought was to create a marketing campaign based on quality and not quantity. In that same year Papa John’s Pizza was granted federal trademark registration for their new slogan by the US Patent and Trademark Office. Papa Johns’ Pizza then launched an aggressive media and marketing campaign
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Pizza Hut was claiming false and misleading advertising. The case went to trial in October of1999 and last 3 weeks. The jury returned a verdict in favor of Pizza Hut and subsequently awarded Pizza Hut just under $500,000 in punitive damages. In January of 2000 Papa John’s Pizza appealed the verdict and the court issued and injunction on the payment of the damages pending the outcome of the appeal. In 2000 a Federal Appellate Court overturned the jury’s findings and reversed their decision and vacated their findings. Pizza Hut in returned appealed to the U.S. Supreme Court in 2001 but their petition was
The sampling strategy was a huge success. Free samples of the subs were given out to people for them to taste it. The shop’s name was also being brought to the attention of passersby. All the advertisement that Jimmy Johns does has its name and logo in it. This is to promote awareness. Another thing that made the sub shop so successful was the culture that the owner created. He had a sense of humor and made sure that all the ads shared the same hilariousness. All the colors and signs in the stores are part of the funny environment of Jimmy Johns. The delivery system is a huge part of the company. The sandwiches will be delivered with any form of transportation available. The company refuses to offer discounts or coupons because they use all their revenue to make sure that the ingredients are the best they can be.
There are yet other enthusiasts who claim that the secret to such delicious pizza is the use of the brick oven combined with all the aforementioned criteria. Most of the best pizzerias have very old brick ovens that have been in use for many years and many people believe that this is the main secret. The taste of so many pizzas have been imprinted to the pizzas baked in them. There are others that argue that the secret are the tomatoes that some pizzerias use. They are a special variety of tomato that is imported from
Citizens of the United States of America enjoy a lifestyle of freedom unlike that of any other country in the world. Companies and businesses are expected to comply with the standards of the average consumer; with that being said, American citizens are much more likely to file a law suit than consumers of a different nationality. In the year 1994 alone, thousands of law suits were filed (FindLaw). The most notable case, with exception to the Denny’s payout, was Stella Liebeck versus the popular fast food chain McDonald’s. Stella sustained third-degree burns when she accidentally spilled a McDonald’s cup of coffee onto her lap. She spent eight days in the hospital, receiving skin grafts for burns on her pelvic region. Stella was awarded $2.86
PepsiCo with almost a 3-minute commercial using Kendall Jenner as the silent communication source, using visual language with all ethnic and race being included using career choices such as a cellist, a photographer and dancer; a song written and sung by Skip Marley “Lions”; not to mention the men in blue was expected to be a hit advertisement by showing it was time to bring the world together as one. To be able to bring peace and understanding to every individual or let it be shown that all people count, not just one ethnic group or race. This advertisement was used to try to defuse the conflict of street protest and the violence that often comes with it, particularly the black lives matter movement. Showing the men in blue there to protect and serve; yet will do whatever it takes to control the ongoing issue at hand. The way Jenner being shown ditching a high fashion photo shoot ripping off her blonde wig, to join a protest and prance around with every nationality with a Pepsi in hand smiling as saying this is what will make the world a better place. The words in the music “we
Now lets look at some of the other key factors that have led to success at this point. Papa Johns is known for their excellent customer service and have really blown their competition in area. They need to remind their customers that they are the best at making pizza lovers happy. The price point of a product tends to be the first thing noticed by the consumer but if they are not happy with what they get they being to think twice about their decision. In today's
For nearly one hundred and fifty years marijuana has been illegal in the United States of America. Though marijuana naturally grew in all of our fifty states, it was outlawed due the superior strength and durability of hemp rope. This threatened to replace cotton rope, which would cost wealthy cotton owners a lot of money. To this day marijuana is still outlawed in the U.S., however rope has nothing to do with it. Once slavery and the “cotton boom” were over hemp made a little bit of a comeback in a smoking form. Then, in the early 1940’s the government began releasing anti-marijuana propaganda. In the 1960’s when marijuana became popular amongst pop-culture, a movie by the name of “Reefer Madness” was released depicting marijuana users as fiends and criminals who’s normal everyday lives fell apart, and spun out of control due to the addiction to the drug. Even in the present day organizations, as well as the government, continue to try and sway people from using the substance by portraying users as irresponsible idiots. Some examples of behaviors portrayed in the commercials are: accidental shootings, running over a little girl on a bike, molesting a passed out girl, supporting terror, and impregnating/becoming impregnated. I feel that these advertisements are ridiculously tasteless and misleading. Through personal experience, surveys, an interview, and a case study I intend to prove that marijuana users do not behave in the fashion that the anti-marijuana campaign ads would suggest, and furthermore, I expect to find that the ads so grossly misrepresent the common user, even those who do not use disagree with the negative portrayals. I also challenge you to think about the suggested situations and behaviors from the commercials, I feel that you’ll see every situation and behavior in the advertisements is much more feasible to a person under the influence of alcohol than under the influence of marijuana.
1975 heralded the Pepsi Challenge', a landmark marketing strategy, which convinced millions of consumers that the taste of Pepsi was superior to Coke. Simultaneously, Pepsi Light, with a distinctive lemon taste, was introduced as an alternative to traditional diet colas. In 1983 Coke launched aspartame/saccharin blend Diet Coke. In response in 1989 Pepsi-Cola introduced an exciting new flavor, Wild Cherry Pepsi. Thus Diet Pepsi's 'The Other Challenge' campaign was based around a 54-46% lead over Diet Coke in independently researched taste tests in Australia. It was only in 1996 that Pepsi unveiled a revolutionary 'blue' look worldwide 'to transform the image and attitude' of one of the world's best-known brands. 'Pepsi Blue represents a quantum leap into the future and redefines how the Cola Wars will be fought and won in the 21st Century.'
Marlboro is currently one of biggest cigarette distributer in the world. Originally, Marlboro was targeted towards women with the slogan “Mild As May” Campaign until Philip Morris repositioned Marlboro at 1950, with the objective of attracting a wide target audience of American men to save their failing brand. The company began to advertise towards men because they wanted to increase customer while hoping to increase their profits. Therefore, in order to attract their targeted audience, Leo Burnett took the initiative to design the new brand image in which they use an American symbol, the cowboy. The Marlboro Man campaign was not successful merely because of the cigarettes that it advertised but instead, “Marlboro Man” represented the ways in which white males defined their status in American society. The “Marlboro Man” transformed from an advertising campaign to a representation of white American men.
It is similar to Chipotle in the fact it makes the pizzas with highest quality ingredients. The main competitors that Chipotle will have in this segment would be Pizza Hut, Cici’s, Domino’s, Papa John’s, Little Caesar’s, and many other family owned pizza places. These two places are in very different segments from what Chipotle is in, but they are successful in the
During the same period, Little Caesars made a strong push and they have continued to grow. Little Caesars' "two for one" marketing approach was effective in infiltrating the "mom's night off" segment, and is seen by customers as a great value. This is adding direct competition into our niche market share. Little Caesars is surely not making headway with the pizza connoisseurs, but it has effectively targeted a market in which Pizza Hut does not currently have a strong presence. 50% to55% of this market is made up of family dining situations. Our marketing team has conducted multiple data analyses on ways in which we can gain market share from Little Caesars within this market. After much thought and many hours of research, we have devised a marketing plan that will potentially improve our market share.
Since neither of the products created the measurable sales and market share increase Pepsi needed, PepsiCo International (PCI) executives conceived of a plan to create a new tagline and re-brand all existing Pepsi products, signage, advertising materials and in-store display units. The executives envisioned a simultaneous, global campaign that would create stronger brand equity and resonance in the consumer consciousness.
USAA began in 1922, when 25 Army officers agreed to insure each other's vehicles when no one else would. USAA understands the military’s unique needs because they are an organization founded by military members for military members. Today, the mutual insurance company serves nearly 11 million member customers, primarily military personnel, military retirees, and their families. Its products and services include property/casualty and life insurance, banking, discount brokerage, investment management, and real estate development. It offers such specialty products as life insurance for soldiers deployed in war zones and financial planning services to invest hazardous duty pay.
The product I have chosen is Pepsi, which is a carbonated soft drink produced and manufactured by PepsiCo. It is one of the world's leading food and beverage companies with over billions of dollars in profit.
Pepsi was introduced in 1893 by Caleb Bradham as “Brads Drink” which then was renamed to “Pepsi Cola” in 1898. There wasn’t many options for advertising in this era due television not being introduced into households till the late 1900’s. One of the first Pepsi Cola advertisements was a black and while flyer that had a few characters laughing and read “Whoope!!! Zoom!! Drink Pepsi-Cola” at an advertisement from Pepsi, the have bright blue, red, and white colors that pop and are eye catching. Comparing this ad with a current ad and modern technology, you can see that Pepsi’s marketing and advertising techniques have come a long way. Reviewing a recent Pepsi advertisement, you can see that they have made groundbreaking changes to their branding techniques. First I will I will note that their choices in colors (red, blue, and white) for their brand are not only eye popping, but in a way symbolize the colors of America. I am not sure if this was their intent but it sure does standout. Next, there slogan in the ad states “Help Kick Off The Pepsi Super Bowl Halftime Show”, this ad targets a very large group people because its directly relating to one of the biggest sports event which is Super
“My bologna has a first name its O-S-C-A-R…” Instead of this song selling the product