Chipotle Business Strategy Essay

This means that they can make contracts with the local farmers for the food that they need and help out those farmers in the process. Also, Chipotle could learn how integrate new menu items by watching the locals make meals and tasting them. The people in R&D can send people out to selected target markets homes with permission and see if they can learn how to make the items and teach the employees at the restaurants. This incorporates the local responsiveness as mentioned in the earlier paragraph from the definition of the transnational strategy. Diversification is also important for any company to use and is important that Chipotle use it.

Diversification is important in expanding internationally for any company. Chipotle already has a bunch of different menu items like burritos and salads that can be customized to your liking. Also, Chipotle has opened an Asian restaurant in Washington D.C. a few years back to diversify itself in the Asian inspired dishes (Asian

Since these two countries are hoping to be expanded into, they can be the pilot countries for these non-Chipotle restaurants. They will always keep the “Food With Integrity” promise wherever they expand into and go into because it is what they are known for. The pizza restaurant is located in Denver for now though. It opened in 2013 and goes along with their customer created styles of made to order food. (J. Lee, 2013). It is similar to Chipotle in the fact it makes the pizzas with highest quality ingredients. The main competitors that Chipotle will have in this segment would be Pizza Hut, Cici’s, Domino’s, Papa John’s, Little Caesar’s, and many other family owned pizza places. These two places are in very different segments from what Chipotle is in, but they are successful in the