Essay On Chipotle Mexican Grill

572 Words2 Pages

Chipotle research paper Steve Ells founded Chipotle in 1994. When the company first opened its first restaurant, their model of business was a first of its kind. They operated a restaurant business that lies between fast food restaurant and fine dining. The management of the company pride in providing the customers with food services in a fast manner without necessarily the customers experiencing the literal fast food services experience (Ragas & Roberts, 2015). According to the company, their services are high-quality fine dining but delivered in a fast manner synonymous with the common fast-food experience. That model of business practiced by Chipotle has come to be referred as casual restaurant business model. Chipotle’s Chief Executive Officer, Steve Ells has been reputed for having started the restaurant chain in a unique way which has contributed to its apparent success over its main competitors. Chipotle business has grown exponentially from when it was first formed with most of this growth attributed to the founder’s control process in the business. When Steve Ells first got into the industry, he acknowledged the need for promoting innovation and …show more content…

A. Chipotle Strategic Overview. Grill–Expansion, C. M. Chipotle Mexican Grill–Expansion and Growth Strategies. Mire, L. (2011). Chipotle Mexican Grill: a strategy capstone (Doctoral dissertation). Ragas, M. W., & Roberts, M. S. (2009). Communicating corporate social responsibility and brand sincerity: A case study of Chipotle Mexican Grill's ‘Food with Integrity’program. International Journal of Strategic Communication, 3(4), 264-280. Simpson, S. (2015). Chipotle Mexican Grill Inc.: Strategy with a Higher Mission or Farmed and Dangerous?. Journal of Case Studies, 33(2), 38-59. Thompson, A., Peteraf, M., Gamble, J., Strickland III, A. J., & Jain, A. K. (2008). Crafting & Executing Strategy 19/e: The Quest for Competitive Advantage: Concepts and Cases. McGraw-Hill

Show More
Related

  • Weighing The Pros And Cons Of Chipotle Mexican Grill

    1174 Words  | 3 Pages

    Chipotle Mexican Grill (CMG) has been a standout performer in the restaurant industry for several years now. However, its shares fell by nearly 6% in a single session after investors weren’t too pleased with its recent earnings report. Altogether, the stock has corrected nearly 20% since its March high of $622.90. Can the stock bounce back from here? Or will it continue its slide? Let’s take a look at the pros and cons.

    Read More

  • Chipotle Mexican Grill Analysis

    862 Words  | 2 Pages

    Chipotle Mexican Grill idea of providing quality in a simple menu with high-quality ingredients, classic cooking techniques and a distinctive interior design has remained at the core of the commitment. Chipotle ability to serve a menu that focuses only on servicing burritos, burrito bowls, tacos and salads is a success. Customers can mix and match their options even though they are only limited to meats, beans, rice, salsa and topping. These ingredients are mostly organically grown from local farmers to provide top-quality nutrition and value. To keep up the quality of their food, Chipotle food preparation remains fundamental. It is mainly prepared from scratch and on site but some preparations are completed at nearby commissaries. This contributes to their fresh taste.

    Read More

  • SWOT Analysis: Chipotle Mexican Grill

    808 Words  | 2 Pages

    Chipotle competitive advantage or Strengths has come from the ingredients that come from sustainable sources. According to the MarketLine article about Chipotle Mexican Grill SWOT analysis "Chipotle serves food using naturally raised meat (pork, beef and chicken) and dairy cattle... in 2014 the company served over 155 million pounds of naturally raised meat." Chipotle cares for their customers because they are not giving us food that has hormones and addictive substances. Their competitive advantage has changed the company culture and mission Statement nowadays they called it now food with integrity, the idea that their food is made with the respect for the animals and the

    Read More

  • Essay On Chipotle

    727 Words  | 2 Pages

    As you know, Chipotle values our “food with integrity” promise and our customers respect that. However, the recent E Coli outbreak has caused Chipotle’s financial performance and reputation to suffer significantly and staying with our current business model is not our best option. Therefore, I recommend we rebrand and reposition Chipotle to ensure our long-term success.

    Read More

  • Pret A Manger Case Analysis

    717 Words  | 2 Pages

    Despite the economically uncertainty Pret A Manger keeps on thriving in the U.S. fast food market. It’s growing fast, with huge success. Pret is proving to the world its a big threat in the sandwich industry. In 2011, U.S. sales up 40% from the year before, “the company’s overall profits grew by 37% in 2010, and annual workforce turnover is only 60%, compared to fast food industry averages of 300-400%.” (Smart Advantage)

    Read More

  • Marketing Opportunity: Chipotle Mexican Grill

    1019 Words  | 3 Pages

    (2011, March 15). The. Retrieved March 19, 2011, from Fast Casual: http://www.fastcasual.com/article/179973/fast-casual-segment-outperforms-industry?rc_id=312. Form 10-K Chipotle Mexican Grill, Inc. (2011, February 17). Retrieved March 15, 2011, from U.S. Securities and Exchange Commission: http://www.sec.gov/archives/edgar/data/1058090/000119312511039010/d10k.htm#tx129308_27.

    Read More

  • Value Chain Analysis Chipotle

    380 Words  | 1 Pages

    Operations: Chipotle has set standards from when the food is bought, to when it's produced and to when it's sold. This quality control is performed by their Quality Assurance group, which foresees all of these positions.

    Read More

  • An Evaluation of a Chipotle Restaurant

    940 Words  | 2 Pages

    Chipotle is my favorite place to eat. As I am sure it is for other people. Chipotle is a fast food Mexican grill. They are most known for how big they make your burritos. Now it is fast food but it isn’t actually fast, they’re like a restaurant but without the wait. They serve all naturally raised meat and organic beans. So there food is pretty healthy and worth eating. The employees are always nice and it just a great place to eat over all. Chipotle is a great choice for a quick fast food stop because it gives great service, atmosphere, food and value. My experience there is always a good one.

    Read More

  • Business Analysis: Chipotle

    1172 Words  | 3 Pages

    Chipotle first opened its doors in Denver, Colorado in 1993, setting out to create a new experience for the fast food diner. They put together a simple equation of fast, fresh and high-quality ingredients and looked to change how people viewed fast food forever. Their simplistic approach has expanded across the years and although they still strive for the same fast, fresh and high- quality concept their views have expanded to include sustainability as one of their main pillars.

    Read More

  • Chipotle Marketing Strategy

    1106 Words  | 3 Pages

    Chipotle is using to increase operations and strategies used to compete against rivals in the competitive environment. Concluding with an overall evaluation of Chipotle’s business portfolio. Corporate Strategy Chipotle Mexican Grill founder Steve Ells had a vision to “change the way people think about and eat fast food” (Gamble, Peteraf, & Thompson, Jr., 2015). He wanted to create a

    Read More

  • Analysis Of Chipotle

    729 Words  | 2 Pages

    When Chipotle first opened in 1993, the goal was to serve quality food fast, but not be considered “fast food.” To avoid falling under the fast food stigma, Chipotle strives to find the best ingredients with respect to animals, farmers, and the environment. In order to achieve these goals, Chipotle has created a matrix organizational structure that is divisional by location and functional by authority. Chipotle recently expanded internationally to the United Kingdom, Germany, and France, each following strict guidelines assigned by corporate employees from their headquarters in Denver, Colorado. Similarly, each location is functionally organized according to authority: regional manager, district manager, store manager, assistant manager, and

    Read More

  • Chipotle Essay

    862 Words  | 2 Pages

    Chipotle Mexican Grill is one of the most popular Mexican restaurants in the United States, which offers burritos, bowls, tacos, and salads. It is one of my favorite restaurants to visit.

    Read More

  • The Success of KFC China

    1044 Words  | 3 Pages

    Innovation is an important aspect of business today. It is important for companies to be innovative in order to stay competitive with their competitors. Innovation can come in different forms depends on the company’s objective. KFC, one of the most popular fast-food restaurants by the Yum! Brands, chooses to be innovative for their business model. Although, there is a huge amount of fast food chain available in the global market, KFC found the key to stand out from the intense competitive environment. By expanding the business to China, KFC learned unprecedented success by being different, not by being the same. The company’s business model is all about adapting to the local culture and understanding the needs of the Chinese market. Three main innovative strategies of KFC in China are localizing the menu, understanding the Chinese culture, and hiring local management.

    Read More

  • Fast Food Culture Essay

    1170 Words  | 3 Pages

    Mr. Thompson, one of the franchisees who started his own McDonalds career in the 1990s speaking of the founder of McDonald 's corporation, Ray Kroc said: “He opened up the door for so many other people to be able to have entrepreneurial careers with McDonald 's” (Lynch). The fast-food culture was not just a square peg in the square hole of that time, but also a life raft to many. The chain was an avenue for so many people to make a living. One in every eight Americans has worked in a fast food restaurant, especially McDonalds. Franchising was an opportunity for others to succeed together with McDonalds and other fast food chains. McDonalds was not the first fast food chain, but it was the first to go ubiquitously nationwide, and globally American. This was not just because it exploited a new cultural reality, but because of its deep-seated value for humanity and diversity. It didn’t cash in but created the culture

    Read More

  • Burger King Marketing Analysis

    1062 Words  | 3 Pages

    By choosing to expand into markets later than other fast food restaurants Burger King hopes to avoid the problems of developing infrastructure and establishing a market base. For instance, by following McDonalds into Brazil, Burger King avoided the need to develop the infrastructure and mark...

    Read More

More about Essay On Chipotle Mexican Grill

Open Document