Panera Bread Strategic Plan

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How well is the company’s present strategy working? Panera Bread is growing through expansion of new locations as well as new acquisitions. The Panera Bread umbrella includes Panera Bread, Saint Louis Bread Co., and Paradise Bakery and Café. Paradise is the latest addition to the Panera family which purchased the majority stake in the company in 2007 and then purchased the remaining portion of Paradise in 2009. (Panera Bread, 2014) The timing of this purchase is interesting because the final purchase was made in the midst of a recession. Many businesses were seeing weakened profit margins or losses throughout this tough economic crisis. However, Panera Bread, as well as others in the fast-casual food industry, continued to experience double-digit growth. The purchase of Paradise Bakery & Café added an additional 70 locations in 10 states throughout the west and southwest to Panera Bread. Recent numbers in 2013 show a total of 1,736 bakery-cafes in 45 states and also in Ontario Canada. (Panera Bread, 2014) Sales growth relative to industry Panera is a strong performer in the fast-casual industry continuing to report double-digit increases in earnings at the end of 2Q in 2013. Although the earnings fell slightly short of the company’s projections, the results still placed Panera as a strong performer industry-wide. (Dostal, 2013) 2013 2Q Report (Ruggless, 2013) Gaining new customers A recent strategy implemented by Panera is the Panera Bread Rewards Card. A customer loyalty rewards program that allows a customer to earn points toward a free item with each purchase. The program offers other rewards including “exclusive invitations, experimental opportunities like baking with Panera bakers, preview tastings of new menu items, as w... ... middle of paper ... ...ein whose debt to equity ratio is 6.77, Starbucks and Chipotle show debt to equity ratios of .61 and .34 respectively. In regards to leverage, Panera is in a strong position. Current ratio for Panera Bread is 1.73 in 2012 and has been fairly consistent for the past five years as shown in Table F1. Although Panera does come in just under the industry average of 1.98, a current ratio of 1.73 is a strong positive indicator. Panera can cover short-term debt obligations with its normal operations. The quick ratio of 1.65 strongly indicates Panera can cover its short-term obligations without utilizing its inventory. The company’s quick ratio is again just below the industry average, with the competitors Chipotle, Starbucks, and Einstein posting at 2.87, 1.34, and 1.00 respectively. Einstein’s current and quick ration are relatively low and should raise a change in needed.

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