OTW Communications will compare the campaign objectives to the results, evaluating whether our strategies and tactics helped ACAI’s long-term objective. We must ask if the PR campaign truly helped increase ceramic studio membership from 12 to 60 members by educating and informing Sacramento residents through teaching them the value of ceramic arts. By using data analysis, our agency can compare how the overall campaign performed. This will allow us to determine what strategies or tactics worked, did not work, and what can be improved. Comparing the expected results to the actual results will show if we’ve made an immediate, long-term, and positive impact on the organization. Our agency will implement key marketing research measuring instruments to evaluate ACAI’s campaign performance during and after …show more content…
execution. The following instruments are and will continue to be in use: Social media monitoring: Both Facebook and Twitter have software that offers free data analysis, which allows users to determine what efforts were most successful and which weren’t.
By using these softwares, our agency will find the specific posts, events, promotions, and marketing content that reached our target audience. We can also determine which generated the most likes, what publics received it, what publics engaged with it, and what medium was most effective. Data analysis is an essential tool to accurately measure our PR efforts throughout the campaign. The organization can monitor the view count on their pages, see who recently looked into their websites through Facebook and Twitter ‘likes’, and hold polls to get public opinions on certain events, promotions, or artworks. These options help the organization collect information on assessing how effective the PR campaign plan is for them. Employee relations: Reaching out to employees is key in finding a voice from inside the business. Along with searching for an inside viewpoint of the organization, it is also important to foster a rewarding work environment that reminds employees of the organization’s
mission. Making stronger connections with the workforce at ACAI will help motivate employees to work harder. Before implementing major changes, ACAI can ask employees for their opinions and insight on new ideas. Also, when tactics are implemented, ACAI can ask employees if they believe it will improve their organization and what to change if not. Getting the staff’s feedback and voice throughout the campaign is crucial. Sign-in and mailing list: ACAI can have a sign-in sheet out when they host events or participate in community events. The sheet will not only track how many people attend, but offer them a choice of being on ACAI’s mailing list. The sign-in sheet will ask each participant for a full name, phone number, mailing address, email address, and whether they want to sign up for the newsletter or provide future feedback. From this information, our agency and ACAI can easily measure attendance and who ACAI is exactly reaching. From this list, we can send out surveys to the emails of those who marked that they were willing to provide feedback. The survey will do further evaluations on finding out what participants are satisfied with, what changes they’d like, and how to improve ACAI for the community. Survey: In order for our agency to determine if we moved the needle, we will send out a follow-up survey to fellow community members and local centers. We will use Google Form to create and distribute the post-survey. Users will be able to share the link to others, upload multiple submissions, and provide feedback with an open comment area. From these measures, our agency will continue to track changes throughout the campaign timeline and after total execution. Continuously monitoring if the message is reaching our target audience, gaining positive feedback, and if it is working is essential for our agency’s efforts. OTW Communications will also report major trends and additional recommendations to management at ACAI throughout the campaign. While major evaluation measurements will be implemented at the end of the campaign in August, detailed and critical evaluation tools will be done at the end of each month.
In conclusion, we would attract about 458 estimated customers a year for our spa service, and we will use different media in our campaign to target different segments based on their geographic, demographic, and psychographic factors. By using social media advertising campaign, we could measure how many response rate we can get and to set up a clear objectives for our spa service. We try to differentiate ourselves with a lower price while providing high quality service as we previously stated in our objectives. We will try to maximize our profits and minimize the total of our advertising campaign cost, in order to have a high ROI to achieve our goal.
A healthy flow of upward and downward communication ensures that the communications between managers and employees is complete. For example, in 2010, Kroger surveyed over 200 thousand employees in its “Associate First Tracker survey” and found the feedback both invaluable and “humbling.” Kroger then communicates the findings with their employees who participated which will then generate a new dialog in regard to what the next steps should be (Orgel, 2010). The final channel of communication is the use of horizontal communications between coworkers. This can...
When implemented correctly a Web Analytics tool offers more than just data or information, it can offer knowledge and insights. One can analyze the effect of a new background color, the effectiveness of a marketing campaign, the emotional impact of positive vs negative news feeds (Vindu Goel, June 9th 2014), or the effects of dynamic pricing based on demographic and personal visitor data insights (Greg Petro, April 17th 2015). With the correct data and information we can make the insights needed not just to know what has happened, but to influence events. As Kaushik said, “We’ve evolved from hits to page view to visits. Now, we have Outcomes.” (Kaushik, 2010,
Engagement is also an important part for the employees. The company provides information of the board meetings to all employees. This enhances the employees’ feelings of being well-informed and engaged. The employees even can challenge the current unit wage for manufactured parts. This is an open discussion, so we can see that employees are treated as if they were partners.
Promotion covers all the techniques how the organisation advertises its products and services. The national trust has advertised in many ways to engage with their customers by using ways which people are familiar with. These are newspapers which is an traditional way or even more modern such as Facebook, twitter and YouTube. As the charity grows its’ relied on social media/internet the most to help boost their marketing campaign.
Social media marketing is a simple option to add to the current promotional tactics being used by an organization. It is no longer optional; social media is mandatory for nonprofit organizations (Stengel). Studies have shown that many people think social media techniques complement traditional media; even more believe that blogs and social media influence the news coverage in traditional media tactics (Wright and Hinson 2008). There are a number of professionals that believe embracing social media is the only way for public relations to continue in the digital age. For example, Robert J. Key explains, “Public relations in the digital age requires understanding how your key constituents are gathering and sharing information and then influencing them at key points; doing so requires strategies that embrace the digital age” (Wright and Hinson 2008). Larry Weber, a renowned professional in implementing global public relations campaigns, also agrees that the communications world is moving in a drastically digital direction and in order to communicate effectively, one must understand this transformation (Wright and Hinson 2008).
· Use of social media for promotion- word of mouth and social media help to get the message across and promote the product efficiently
As a marketing intern for the Pritzker Military Museum & Library, I have been assigned to monitor and collect data from the social media accounts. I had to figure out which marketing campaign was successful and unsuccessful. I had to look at various categories of data such as the number of views, shares, likes, and clicks. Also, the museum gives surveys to its visitors and I had to sort the survey in an excel document by good and bad data. If the survey was incomplete or didn’t give enough information then it was considered bad data. I had to ensure every number and response going into the main system was correct to get an accurate result.
In the assessment phase of your social media campaign more data should be collected to ensure you have reached your goal and the social media campaign was successful. To calculate your reach tools, ...
While working at Borders, I experienced quite a bit of upward communication. Employees liked taking their messages to me, I was seen as one of the managers that listened. I would also try to meet their needs by communicating these messages to my ge...
It is important for senior leaders in an organization to be engaged themselves and to have the ability to encourage engagement amongst the rest of the organization. One of the ways that senior leaders can promote employee engagement is through aligning organizational culture with work systems to attain company objectives. Communication channels that are open between senior management and employees will enable all levels of employees to understand company goals and strategies. This knowledge is a resource provided to the employees, which they will use to increase their own efficacy in their roles. Effective communication will help to create a positive working environment where there are clear expectations of each
It has been observed that social media monitoring helps to evaluate PR campaigns based on essential metrics - sentiment, location, topic etc- that plays a key role in deciding the future course of action and tactics to be adopted.
Recent years, the leadership is a rising topic in daily business, especially in company executives ' management and the relationship between employers and employees has become a significant part of leadership. Accounting to three articles, there is three specific themes of relationship: Communication, empowerment and investing training become the most valuable aspects of the relationship. Empowerment can be defined as give freedom to the manager to draw their own expertise and experience(Ladkin and Weber 2011, p. 278), While Useem(2010, p. 4) defines communication as a clearly directive to goals to staff without micromanagement, workers can freely decide how to do it.How to conduct with a well relationship between employers and employees has become important lessons for leaders.
The purpose of this report is to brief the management on the importance of employee satisfaction in achieving the competitive goals of the organization through increasing the retention of the employees.
The goal of nearly every company or organization is to motivate those involved towards a unified vision and or goal. When an organization is able to identify the major individual variables that influence work behavior, they can offer an atmosphere that is healthy. Typically, all organizations experience the direct relationship between job satisfaction, and performance. In an effort to maximize the performance of staff within a system it is important to develop an optimal interpersonal chemistry. In order to be most effective, leaders in an organization must have a clear understanding of their employees,