Pritzker Military Museum & Library: Case Study

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As a marketing intern for the Pritzker Military Museum & Library, I have been assigned to monitor and collect data from the social media accounts. I had to figure out which marketing campaign was successful and unsuccessful. I had to look at various categories of data such as the number of views, shares, likes, and clicks. Also, the museum gives surveys to its visitors and I had to sort the survey in an excel document by good and bad data. If the survey was incomplete or didn’t give enough information then it was considered bad data. I had to ensure every number and response going into the main system was correct to get an accurate result. I have been assigned several times to create reports and briefing of the analyze data. I had to ensure

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