Social Media: Legal Implications and Perspective

1348 Words3 Pages
bulb-icon

Recommended: The effect of social media on business communication today

The 21st century world has witnessed perverted ascription to social media marketing sprouting from the fact that most people have migrated to their online cocoons. To succinctly integrate these online communities into their marketing campaigns, organizations have devised social media marketing campaigns geared towards either blogging, websites, or platforms like face book and twitter. However, there is need to adhere and evaluate the legal implications of social media marketing activities by these organizations. This paper presents responses to five questions raised on social media marketing.

Qn 1: “Four characters of a legally astute social media-marketing manager”

A legally astute manager is expected to exhibit four inherent characteristics. These include; acceptance and knowledge of importance of law towards organizational success, possession of proactive attitude inclined to regulations and legal issues, capacity to make informed judgment when confronted by decisions with legal implications, and having adept knowledge on specific regulations, laws, resources, and tools that have direct impact on the organizations (Bagley, 2010). A social media marketing manager needs to as well have these characteristics arising from the fact that social media marketing is a new concept and more demanding than the traditional approaches of print, television and radio marketing.

There is need for social media marketing manager to have adept knowledge of current law and how it might affect the company through control on interstate commerce, data mining and business intelligence escapades, customer prices, and taxation (Bagley, 2010). The manager needs to succinctly integrate, understand, and take responsibility for these foci of social media...

... middle of paper ...

...t be any agency relationship as regulators and management of the social media might be unaware of business transactions carried out by the businesses that advertise through them.

References

Bagley, C.E. (2010). What's law got to do with it?: integrating law and strategy. American

Business Law Journal, 47(4):587-639.

Broadbent, N. (2009). Alternative Dispute Resolution. Legal Information Management,

9(3):195-198.

Connelly, C.E., & Gallagher, D.G. (2006). Independent and dependent contracting: Meaning and

implications. Human Resource Management Review, 16(2):95-106.

Sarabdeen, J. (2014). Legal Risks in Social Media Marketing. International Journal of e-

Education, e-Business, e-Management and e-Learning, 4(3):218.

Schmidt, S.M., & Ralph, D.L. (2011). Social Media: More Available Marketing Tools. The

Business Review, Cambridge, 18(2): 37.

Show More
Related

  • Analysis Of RPZ Social Media Analytics And Genaflek Marketing

    783 Words  | 2 Pages

    The proliferation of social media helps customers become more empowered and engaged in their brand interactions, while also providing them with new tools in their search, evaluation, choice and purchases of marketing offerings” (Vinerean, 2017). Therefore, it is essential that the former Genaflek employees enhance their skill set to include social media marketing tactics. They have been using more traditional marketing methods such as paper and television ads, focus groups, and press releases. RPZ will invest in an ongoing continuing education program. The program will allow employees to gain and retain the skills to become competitive in today’s market using social media concepts. RPZ will also hire a social media professional, as a consultant, who would be able to start the educational process and the continuing education program. Employees will participate in online courses to sharpen and stay on top of interpersonal, marketing and online skills. Frank Kasimov, of BusinessLenderMatch.com, says, “You can build on the traditional way of marketing and greatly increase your customer base and your company’s bottom line.” The former Genaflek employees would also have a vital role in training. They will introduce the former RPZ Social Media Analytics and new employees to systems and approaches used in traditional

    Read More

  • Use of Social Media Marketing Tools by Non-Profit Organizations

    3403 Words  | 7 Pages

    Social media marketing is a simple option to add to the current promotional tactics being used by an organization. It is no longer optional; social media is mandatory for nonprofit organizations (Stengel). Studies have shown that many people think social media techniques complement traditional media; even more believe that blogs and social media influence the news coverage in traditional media tactics (Wright and Hinson 2008). There are a number of professionals that believe embracing social media is the only way for public relations to continue in the digital age. For example, Robert J. Key explains, “Public relations in the digital age requires understanding how your key constituents are gathering and sharing information and then influencing them at key points; doing so requires strategies that embrace the digital age” (Wright and Hinson 2008). Larry Weber, a renowned professional in implementing global public relations campaigns, also agrees that the communications world is moving in a drastically digital direction and in order to communicate effectively, one must understand this transformation (Wright and Hinson 2008).

    Read More

  • Marketing Usage of Social Media for Customer Engagement: A Wells Fargo Case Study

    1855 Words  | 4 Pages

    Social media is at the core of many marketing plans for corporations in the United States and world-wide. One of these companies at the forefront of social media use is Wells Fargo Bank, N.A. (Wells Fargo). The ability to directly contact customers and potential customers in a real time online environment is crucial to the bank / customer conversation and reinforcing the company’s place in a customer’s mind as the entity that they want to do business with (Wells Fargo Bank, 2014). This case study will discuss the current status of Wells Fargo’s use of social media as a means to building their customer base. Additionally, historical information on the process of the marketing move to social media will be presented and the development of the roles that are involved in this marketing strategy will be discussed. The impacts to the public sphere and society at large will play into the discourse of the social media topic and finally, the underlying theories will be discussed as they pertain to Wells Fargo and social media.

    Read More

  • Taking Pictures of Patients without their Consent

    1158 Words  | 3 Pages

    Over the past fifteen years, the use of social media by both the general public and by the business world has expanded dramatically. Social media is one of a number of social technologies - any technological device or technique that can be used to facilitate communication between individuals. Social technology includes everything from the telephone to Wikipedia. Social media, on the other hand, is the use of media platforms which were specifically create to connect users with other users and give them a peak into each other's lives by allowing them exchange information, messages, ideas, pictures, and other personal communication. However, it’s been known to abuse this rapidly growing technology.

    Read More

  • Marketing Through Social Media ( Exploratory Essay )

    1058 Words  | 3 Pages

    Marketing through Social Media (Exploratory Essay) Throughout the ages there have been many intriguing ways that businesses have portrayed their product or services for accessibility. Recently, businesses have been researching how to market the businesses product through the World Wide Web. With websites such as Facebook, Twitter, Instagram, it started becoming popular within the past 20 Years. People have started to rely heavily on the internet over the past decade, whether it be for searching for information on products or people.

    Read More

  • UFC Media Strategy

    1846 Words  | 4 Pages

    Many organizations have had to change the way they operate because social media has become such a powerhouse that has to be implemented in their marketing and communication strategies.

    Read More

  • Social Media and Internet Regulation

    1703 Words  | 4 Pages

    Trolling is the new title that has been given to harassment that takes place on the Internet. A common example of trolling would be sending provocative messages via a communications platform for the pure entertainment of the sender, which then has a harmful effect on the recipient. There are different types of trolling; messages sent to harm others for the sender’s gratification are called ‘flame trolls’, and those to entertain others for their gratification have been given the title ‘kudos trolls’ (Bishop 2012a, 2012b). Where these actions have the resource to legal remedies they are called ‘electronic message faults’ and where the message fails to constitute an offence ‘electronic message freedoms’, and there is quite rightly nothing to prevent those from expressing free speech online.

    Read More

  • Privacy Rights and Social Media

    1522 Words  | 4 Pages

    A person’s right to privacy is being challenged with the high use of social media such as Facebook and Twitter. What used to be considered part of your personal life is not so personal anymore. When one chooses to share details about ones-self to their friends via a social media, they are not always thinking about the “other” people. The other people could be ones current boss or future employer. Other people could be a school official, your baseball coach, your friends’ mother; you name it the list goes on and on. Recently, a few employers or perspective employers have requested Facebook and other social network log-in information. It is probably a violation of equal employment laws, and there are two senators investigating the practice of requiring job applicants and employees to provide their social network log-in information as a condition of employment.

    Read More

  • Coca Cola Social Media Analysis

    1610 Words  | 4 Pages

    Social media is an imperative public relations tool for companies to utilize in their business practices. Social media cannot be regulated so anyone can say what they please about the company, whether it is good, bad or ugly. Social media is developing rapidly and there are new platforms

    Read More

  • Effects Of Social Media Marketing

    1157 Words  | 3 Pages

    Social media in marketing is used as an apparatus that builds an identity for a brand and gives awareness that they thought they could have. It does not only respect buyers, but also customer allegiance. Social media is widely-ranged so it can be used in whatever way that best conforms to the strategy and wants of the business. In accordance to the social media marketing report of 2014, a considerable (64%) of marketers use social media for at least 6 hours or more and 41% for 11 hours or more weekly, more importantly nearly (19%) of marketers use up to 20 hours each week on Facebook, Twitter, LinkedIn, Instagram and many more. The report also showed 7 social media platforms that led in 2014 which are Facebook, Twitter, LinkedIn, Google+, Youtube, Pinterest and Instagram.

    Read More

  • Social Media for Business Communication

    1104 Words  | 3 Pages

    Social media is pertinent in use of communication throughout today’s organizations. There are many social media platforms that allow organizations to convey communication to potential consumers, stakeholders and the public. “It is essential for leaders to integrate these technologies and seek the best way to use social media and networks to the advantage of the business” (Billington, 2012, p.1). Business owners find that keeping up with current technology trends is essential in having a competitive advantage in the market place and having a strict set of standards and strategy is important in quickly adapting to social media trends.

    Read More

  • Marijuana Advertising Ethics

    1075 Words  | 3 Pages

    Among the billions of social media users, there is a percentage dedicated to businesses who use social media as part of their marketing strategy. The sheer number of people who use services like Facebook and Instagram on a daily

    Read More

  • Should We Be Prosecuted On Social Media?

    734 Words  | 2 Pages

    There is a conflict, whether individuals should or should not be prosecuted on statements made on social media. In my opinion, I believe students should be prosecuted on statements made on social media. The reasons why I agree with this is, because cyberbullying is harder to avoid than regular bullying, it can be used to harass others, and stalk people online. The first reason why cyberbullying is harder to avoid than regular bullying, because both of them are different. For example, it says in the text “Conventional bullying usually takes place between two people in the same place at the same time.”

    Read More

  • Economic Impact Of Social Media

    1741 Words  | 4 Pages

    Social media avenues are a new, upcoming, and popular way to advertise for businesses and for people to connect to each other. Alexis Ohanian once said that "Being effective at social media, whether for business or personal use, means capturing people who have short attention spans. They 're only a click away from a picture of a funny cat, so you have to make your thing more compelling than that cat. And that can be a high bar." (Ohanian) Powerful usage of social media can have a big impact.

    Read More

  • How Social Media Improved Communication?

    797 Words  | 2 Pages

    Secondly, the social media has made it easier for businesses and business people such as bankers, business owners, brands, and even celebrities to communicate faster and to get things accomplished. Through social media interaction networks such as Twitter, Instagram, What...

    Read More

More about Social Media: Legal Implications and Perspective

Open Document