Old Spice Marketing Analysis

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Old Spice offers a variety of products that caters to every man’s grooming needs. Some of Old Spice products that are on the market today include, deodorants, body washes, cologne, after shave and hair care. Classic, High Endurance and Red Zone are three of the most popular product collections offered. The High Endurance collection consists of the basic grooming products for men which the Red Zone collection features a higher end product line with a scent that lasts longer throughout the day. Each product is infused with a distinct but subtle scent such as herbal, citrus and masculine fragrances that lasts throughout the day. The array of scents that Old Spice has incorporated in each product category targets different age groups of the product. Scents such as the original Old Spice fragrance, Classic has been targeted toward the old generation of users while the Pure Sport scent caters toward the athletes and the Lionpride and Bearclaw scent is popular amongst the adolescents and teenagers.
Old Spice products have already reached its maturity level because of the popularity and longevity that the products have gained from the past years. A product that was recently introduced to the public in January 2014 was the hair care for men. The Vice President of Global Personal Care at Proctor & Gamble stated, "With value and brand loyalty as the two biggest purchasing influences for men in this category, we're confident guys using our other products will be excited to see Old Spice in the hair care aisle.” (1). During the introduction and growth stage of Old Spice’s new hair care product, Proctor & Gamble released the results of the integrated marketing strategy called, “For Hair That Gets Results” in order to promote the new product t...

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...at allows Old Spice to create buzz about new and popular products and to let the public know about new products being released. Old Spice has its own YouTube page that features the iconic Isaiah Mustafa Super Bowl commercial as well as the commercials that have been made by Wieden + Kennedy for Old Spice in the past and today.
Facebook, Twitter and YouTube are social media sites that are used to promote the products that are being offered by Old Spice. After commercials are aired on national TV, consumers are likely to check the Old Spice website or YouTube page to learn more about the products offered by the brand. Reviews and ratings are important for consumers to understand how the products work and the opinions of other users before making a decision to purchase the product. Old Spice’s website incorporates this feature on each of the product’s specific page.

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