My Dad Ethos Pathos Logos

“How far would you go for your child?” It can be observed from the video that a person can not alter his destiny, however he can do something in order to create a better one. The Metlife advertisement (My Dad is a Liar) is about a father-daughter relationship which created a deeper and more emotional appeal to sell their product life insurance. It was just a simple plot wherein the little girl writes a letter about her father, who has been a superhero for his daughter and had done everything just to provide the things needed. The little girl noticed the sacrifices her father had made and thanked him for them however; toward the end she wrote that her father was a liar. One of the strongest tactics that Metlife uses in the “My Dad is a Liar” ad to convince the audience to use their services was through the use of pathos. People's emotions like happiness, fear of loss and fear of pain were the target of this company. Showing all the suffering which a person without education can go through, and showing everything that

The commercial shows a single father with a daughter solely depending on him, and his struggles on maintaining a job. As the head of a family, the father needs a job to provide for them, and to have a good job it is necessary to have a good education, that is why this father is sacrificing himself to give his child a good education so that she can have a better future. They show that they pay great attention in detail on the effort the parents are doing every day to make a better future for their children, and how investing in Metlife will furnish a good education and life for their loved ones. When we talk about providing a good education for our children, there is no doubt a lot more opportunities come us as well. The uneducated and the educated have a major difference in level of income, and job