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The impact of technology on the music industry
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When it comes to the music industry, an artist makes a song, the label sells the song and then the listener buys it? In the world today, the music industry is knowledgeable of digital downloads, music videos, file sharing, and now social media. Social media is the voice of an individual and captures joy, emotions or thoughts in pictures, tweets or status updates. It is a reachable space that is used to keep in touch and to reach out. Social media allows listeners to shares their favorite artists, post their favorite songs and really created a genuine connection with the artists. The music industry has changed because social media is a tool needed to connecting with the listeners. Social media is necessary to maintain a career in the music business. Connecting by Twitter, Instagram or Facebook can reach out millions. Social media is the new asset to marketing and maintaining a career in the music business. With millions even billions of users actively using these sites, it is a promoters’ tool to take advantage of it. “91% of mobile Internet access is for social activities and There are over 1.15 billion users access Facebook” (Luu).These numbers are shocking and social media users are seeing the messages that are sent out multiple times in different way. “Social media is connecting Billboard Music with Twitter in late May to provide real time charts for listeners that are connected via Twitter”(Brusuelas). This is a perfect example of how the future will be. Twitter and Billboard music will allow people to see new upcoming music and a way for musicians to interact with the consumers. Social media is shaping the music industry and is needed to spread the word and engage with listeners. With the amount of listeners joining so... ... middle of paper ... ... This new way of promoting got the attention of many and his fans were able to find out about this project first.Not far away from Jay Z, Beyonce used twitter to announce her full album and videos were on sale without anyone knowing she was even working on an album. “Beyoncé seems to have gained a preternatural understanding of the online zeitgeist over the past couple of years. Her music and corresponding images are conducive to highly tweetable, hashtaggable, rebloggable, giffable bite sizes”(CITE).These are artists using social media as promotion for their own work. In Beyonce’s case, her budget on promoting her album might have only required her to send one tweet including the link to itunes. Of course her fans went wild to rush to buy the album which was the perfect way of her reaching out to her fans directly and letting them know first about her secret album.
In the past, singers made money through CDs and cassettes. These forms of media have been replaced with digital copies of albums and songs. Even this method of accessing music has begun to fade away with the replacement of streaming services such as Spotify, Apple Music, or Soundcloud. Artists’ music has also been used in advertisements. This can negatively affect the artist’s career. Music artists shouldn’t have their songs in advertising.
Social media plays a very large part in the success of One Direction, and their calculated social media steps reflect noticeably on their sales and their portrayal in the media.
Spotify’s Time. (n.d.). Music Business Journal Berklee College of Music RSS. Retrieved May 21, 2014, from http://www.thembj.org/2014/05/spotifys-time/
Marketing through Social Media (Exploratory Essay) Throughout the ages there have been many intriguing ways that businesses have portrayed their product or services for accessibility. Recently, businesses have been researching how to market the businesses product through the World Wide Web. With websites such as Facebook, Twitter, Instagram, it started becoming popular within the past 20 Years. People have started to rely heavily on the internet over the past decade, whether it be for searching for information on products or people.
Penttila, Chris. "Recruit Talent with Social Media - Building a Social Media Strategy." Entrepreneur. N.p., 30 June 2009. Web. 18 Apr. 2014.
Van Buskirk, Eliot. "SoundCloud Threatens MySpace as Music Destination for Twitter Era." Wired.com. Conde Nast Digital, 6 July 2009. Web. 10 Mar. 2014. .
The most significant down side to technology is the loss in revenue from album sales. Illegal downloading of music has become prevalent in today’s society, and many artists—major or independent—receive little to no profit from album sales. Many companies, such as Apple, have tried combating the issue with protected file formats, but a loophole has always been found to bypass the protection. Unsigned and independently signed artists hurt the most, as they pay almost everything out-of-pocket to produce their music. The only feasible response to the loss in revenue, artists have found, is to increase tour dates. In today’s age, it is not rare to find artists who tour more than eight months out of each year. Touring has become one of, if not the only, reliable source of income for many
Music Business Music Business Exam Number One Question 1 - What is The music publishing industry at a glance would seem to be those who print sheet music, method books, lead sheets, and all of the texts or notated music that musicians (and those aspiring to be musicians) use. Years ago, this was what most music publishers did, but as the industry has evolved, the process has become much more complex. Music is not just ink and paper, intellectual material and property to the individual who writes it. Therefore, the song does not become "a song" when it is written down. This is not an easy concept to grasp because the song itself has no physical makeup.
By remaining conscious of inactive publics and reaching out to them, SSAC would establish a relationship, potentially recruiting new members, fans, and enthusiasts. Based on demographics and online behavior, the art center can predict a given digital public’s level of interest and involvement through social media. They could then send out multiple variations of a promotional ad for the festival in hopes of reaching a wider array of audiences. The theory would enable them to tailor each and every message depending on a given public’s interest. Most significantly through the consistent use of social media, the organization would be able to grow their following, raising the level of activity in publics while developing qualitative relationships with them. Promoting their online presence in the real world would also encourage the participation of new publics, particularly digital publics. Growing their following in applying this theory is the ultimate form of preparation for the festival. This following will increase with each daily update and reminder about SSAC and the arts festival which, in turn, will guarantee a larger
Social Media influences what music we listen to. In the past people used to listen to songs that had meaning behind them, and it was because they personally enjoyed the music. For example “ Go back in time a few decades, to the 60s, 70s, and 80s… Many of the bands of the past wrote music that had real depth to it. Their lyrics were meaningful.”- states GiannaA. In today’s society
Social media, in recent years, has effectively blurred the lines between work and play. It is hard to imagine that it rose in popularity a little over 10 years ago. Approximately 69% of adults in the United States use at least one form of social media compared to 2005 when only 24% of adults used social media.(Pew Research) It affects almost every aspect of our lives now. Once considered leisurely and recreational, social media has quickly become a staple for any reputable business. Advertisement and marketing can be an expensive burden on any organization, big or small. Enter social media. Platforms like Facebook, Instagram, Snapchat, and Twitter have paved the way for organizations in any industry to better reach out to customers.
But the shift from CD to MP3 is just the latest iteration in the evolution of formats. The MP3 file has yanked music free from physical formats entirely, and the number of ways fans can experience music has exploded. The music world lost many greats in the past decade, including who shaped the sounds of rock n roll pop and country we know today. The music of the 2000’s showcased a variety of genres and it reflected a great deal of the pop music that came from the nineties, with many of the same artists and bands but remaining popular between the two decades. Some more of the popular genres of the decade included dance-pop, indie rock and emo. In the past decade recorded music has gotten louder and has deteriorated from a sound quality standpoint. A recording engineer discusses “the loudness wars” and a psychology professor explains why the ubiquity of MP3s has changed what we hear. How has the technology changed the relationship between musicians and their fans? While major record labels still struggle to grasp the power of the MP3, artists, including of Montreal’s Kevin Barnes, have embraced and even found creative solutions around
Musicians have many options when it comes to gaining an audience of listeners to buy their latest album. Many different types of media can be used to promote their music. The main reason a musician puts out an album is to get money by having as many people buy the album as possible. So, musicians usually focus on three areas when promoting their music. They use the traditional way of radio, the visual way of television, and the combination of both on the internet. In the end they hope to have sold as many albums as possible.
Among the billions of social media users, there is a percentage dedicated to businesses who use social media as part of their marketing strategy. The sheer number of people who use services like Facebook and Instagram on a daily
Social media avenues are a new, upcoming, and popular way to advertise for businesses and for people to connect to each other. Alexis Ohanian once said that "Being effective at social media, whether for business or personal use, means capturing people who have short attention spans. They 're only a click away from a picture of a funny cat, so you have to make your thing more compelling than that cat. And that can be a high bar." (Ohanian) Powerful usage of social media can have a big impact.