Background on social media
Social media are internet-based information tools and technologies used to share information and facilitate communications between internal and external audiences. There are various well-known social media platforms, such as LinkedIn, Facebook, and Twitter that come to mind when talking about social media in recruitments. According to the 2013 SHRM research, these social networks are the most commonly used for recruitment, with the vast majority of organization, about 94%, using LinkedIn, followed by Facebook (54%), twitter (39%) and other professional social network site other then SHRM Connect (29%)
Life before social media vs. life now
Before social media, people accessed the internet mainly to check their e-mails; they were physically social by meeting other people personally to communicate. Businesses were focused on using traditional mediums, such as TV, print, etc. to advertise their product and services. Nowadays, people have become virtually social; social media have made it easy for more meetings to be conducted through social networking rather than just meeting face-to-face. More and more businesses are investing a considerable amount of time and money to understand the use of social media and how it can benefit them.
On an HR standpoint, social media have played a huge role into employee recruitment. According to a 2013 survey from the SHRM conducted by Mulvey on social networking websites and recruiting/selection, more than three quarters (77%) of organization reported using social network sites to recruit potential job candidates. The article also stated that 80% of organizations said that the primary reason of using social networking for recruitment purposes was the ab...
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Over half of the applicants found on search engines and nearly two-thirds of the applicants found on social networking sites were not hired as a result of the information found on the sites. (Source H) Things found on the internet or social media are almost always taken out of context and doesn’t show what the person applying is actually like. Admission offices and employers are more likely to start and use social media to look up applicants. This can make it harder to get into a school or business if you have a social media account. According to and NACAC article, Eighty-eight percent of admission offices believed social media were either “somewhat” or “very” important to their future recruitment efforts. (Source B) Colleges now a days always look to see if applicants have a social media account that means that if they get access to the account there is a 38% chance that, that person does not get accepted. One-fourth of colleges surveyed indicated that they used Web search or social networking
Along with its focus on business interaction, our conception that while time spent on Facebook and Twitter is wasted compared to when spending on LinkedIn hides its side effect. Although LinkedIn provides job opportunity as well as connection and motivation from the peers’ messages of congratulation, like nonprofessional networking, comparison is evitable. Additionally, searching for jobs offer and waiting for response, building their professional profile are sources of
In summary, the introduction of the internet has completely altered the way employers hire, how individuals seek out work, how employees feel about their current employer, and how companies manage human resources. The utilization of an on-line recruitment service has become a necessary, as well as very effective way, to organize and manipulate the information available to both employers and employees adequately in today?s job market.
A. M. Kaplan and M. Haenlein, ‘Users of the world, unite! The challenges and opportunities of Social Media’, Business Horizons, vol. 53, no. 1, 2010, pp. 59-68.
...n social sites fits their company’s culture or not, less than half wants to know about the qualifications of candidates online and others look for reasons not hire candidates from their social media sites,”. Employers screen profiles of job seekers and existing employees, pictures depicting their life styles, the kind of comments they make online-whether discriminatory or not, their communication skills, and for any form of image degrading information on their social media sites. They make choices as to their ideal candidate highly based on the information gathered online about their identity. Meeting requirement or standards of an employer online is virtually the same as passing a “face to face” interview with a well drafted résumé. The online identity that the youth gradually build from been a teenage to a job seeking adult determines their fate in the job market.
Social networks are increasing dramatically every year. Employers are turning to social networks because it is a tool to screen job applicant’s profiles. According to a survey conducted by jobvite.com (2013), 94 % of employers use social media profiles to recruit job applicants. This trend assists the applicants and recruiters. Job applicants should be judged by their social network profiles because social media give positive image about the candidate, prove the information in the resume, and help to identify if the person fits the culture of the company or not.
Social media is an imperative public relations tool for companies to utilize in their business practices. Social media cannot be regulated so anyone can say what they please about the company, whether it is good, bad or ugly. Social media is developing rapidly and there are new platforms
According to a world-wide social survey, Canada ranks 9th under countries most engaged in social networking. Social media is prevalent in today’s society and is widely favoured with age groups from teenagers to seniors. Since social media is so universal, it is carried into places one would not normally think that it should. One of the greatest examples of this is in the situation of the workplace. Nowadays, employers use social media platforms like Facebook, Twitter and Instagram to help decide future employees for their company, whether they believe it to be moral or not.
The way future candidates view social media has evolved drastically over the past ten years as technology has evolved. From websites like LinkedIn to Twitter, each website provides a unique opportunity for employers to view a future candidate. According to Media Bistro/Infographic, “92%of companies” use social media as an initial step to recruit future candidates. Another statistic Media Bistro/Infographic provides is that 73% of employees hire using social media and 20% of employers say it takes less time to hire via social media. What do these small statistics mean? Majority of the time if recruiters use social media, it is like an extra step to background checks and screenings before the interviews. Social Media allows for employers to have additional information of their prospective candidate before hiring. These statistics show that employers look at a person’s profile based on the information that is public or accessible; yet the employer uses that decision to hire the future candidate. Based on what a person post, there are heavy consequenc...
The writer finds social media is important in her current organization, Modern Business Concepts, Incorporated (MBC). With small business organizations such as hers, social media is important in spreading information on who the company is and what they do. Also as a business-to-business sales and marketing company, spreading the word is important in gaining customers and potential employees. Ucok (2014) uses research and experiments to prove how social media is essential to marketing. These platforms were essential in Ucok’s research, resulting in higher response with marketing campaigns proving “the importance of social media in marketing strategy and communication” (Ucock, 2014, p. 95).
Social media is a form of online communication channels devoted to society input, intercommunication, and cooperation. In social media, people can talk and interact without restriction, exchange and debate information with each other about their lives by using many different combinations of the words, personal multimedia, photos, and videos. Also, in social media, individulsa and groups can create, edit, comment on, and engage in personal conversations. There are numerous types of social media, for example, wikis, blogs, social network site, micro blogging services, and sites sharing media. At the beginning, social media was limited to a few networks sites, for instance, Bulletin Board System that allows people to communicate with each other and post a comment. Today, social media has transformed from ineffective sites to more useful and effective websites, for example, Facebook, and MySpace. Some companies are using social media to achieve their goals which is attracting more customers to company website. Three advantages of using social media in business are: raising brand consciousness, building customer relationships, and increasing performance measurements.
“The overwhelming majority (87%) of recruiters find LinkedIn most effective when vetting candidates during the hiring process — especially those under 45 (90%)” (Jobvite Recruiter Nation Report 2016, (2016), p. 14, Revised). Also, it is very important to research self before applying to jobs especially good jobs to avoid unexpected surprises. When looking for a job, it is essential nowadays to consider self-marketing strategies. Polishing online presence is an important factor in many organizations’ hiring process.
Social media avenues are a new, upcoming, and popular way to advertise for businesses and for people to connect to each other. Alexis Ohanian once said that "Being effective at social media, whether for business or personal use, means capturing people who have short attention spans. They 're only a click away from a picture of a funny cat, so you have to make your thing more compelling than that cat. And that can be a high bar." (Ohanian) Powerful usage of social media can have a big impact.
“Recruiting and Marketing are Top Benefits of Social Media.” HR Focus 87.1 (2010): 1: S1. ProQuest Research Library. Web. 24 Apr. 2014.
Secondly, the social media has made it easier for businesses and business people such as bankers, business owners, brands, and even celebrities to communicate faster and to get things accomplished. Through social media interaction networks such as Twitter, Instagram, What...