The music industry has undergone a remarkable transformation with the advent of digital platforms, influencing the production, distribution, discovery, and consumption of music. In the past, music was primarily consumed through LP Records, cassettes, and CDs,[1], but nowadays, music from around the world is easily accessible through digital streaming services like Apple Music or Spotify. i.e. [2][3]. Social media platforms such as Instagram and TikTok have also played a significant role in music discovery, even leading to the introduction of new charts like the TikTok Billboard Top 50, which ranks popular songs based on user engagement. 4. The Independent artists now have more opportunities to reach audiences directly, bypassing traditional …show more content…
The 5> is the 5>. My family has been deeply involved in the music industry for many years, stemming from my grandfather's passion for music, composing, singing, and his trailblazing work in manufacturing and selling musical instruments. This passion inspired my father and his brother to pursue music careers, with music almost being an inherent part of their DNA. My father started his career as a music producer at the age of 15, creating jingles for advertisements. In 2020, he established his record label called 'Merchant Records to support up-and-coming artists. I grew up surrounded by music, with a natural aptitude for music, watching my father perform and compose. I learned that even the most basic elements can create the most fascinating product. The evolution of music distribution has been essential to the industry, allowing artists to freely express themselves. The changes in business strategies over the years have affected record labels and independent artists like my father in various …show more content…
With the digital shift, music production has become more accessible through platforms like Logic or Garageband. Consequently, by giving artists the freedom to create without the constraints of a record label, new music and genres emerge. Additionally, distribution has changed, allowing creators to publish online and reach a wider audience. In my second interview, Neeraj Roy, the CEO of Hungama, shared insights on successful strategies in the music distribution business. He emphasized the importance of digital marketing, where artists and labels use social media platforms to promote their content and engage with fans. This not only boosts music discovery, but also contributes to concert sales, merchandise, and fan interactions. From the interview, I discovered that digital marketing, social media, and direct-to-customer engagement are essential for creating brand visibility, encouraging customer loyalty, and facilitating direct interaction with consumers. This fosters an emotional connection with the intended audience, expands reach, and ultimately leads to business growth and customer retention. These approaches differ from traditional methods, which rely on broad, one-way messaging through TV, radio, or print. A well-planned and targeted digital strategy enables precise targeting, real-time feedback, and measurable outcomes. This is one of the
Music has been in existence for as far back as mankind can remember; and can be found in every culture, past and present. But music recordings did not begin until Thomas Edison’s invention of the first recording device, the phonograph. This was the beginning of a new era for music, as it was now possible to record a human voice and play it back. After the invention of the phonograph, the way we consumed music changed a number of times through the decades, from vinyl and cassettes to CDs and iPods
syllables into a little song, but if we paid close attention, we could see how music is so thoroughly integrated into a child’s life. After reading “Songs in Their Heads: Music and its Meaning in Children’s Lives” by Patricia Shehan Campbell, it became clear to me how children have a concept of music from such a young age, and in a lot of cases, their knowledge of music is not taught to them through school. This ethnography, written and told from Campbell’s point of view, shares her experiences as she
professor, less and less students began studying anthropology. He started doing ethnographies about how society is changing due to things like cell phones, social media, and shopping. He wanted to have objects and ideas that we use every day in anthropology, in hope to grow the field, and to understand how society is changing. Prof. Miller wants his knowledge to be easily accessible, so he is trying to make all his ethnographies, research, and projects
When it comes to an anthropologists’ written works, such as ethnographies, they tend to focus on certain topics. These topics vary depending on the anthropologist and their research. Some topics are more prevalent than others as they appear frequently and connect to other concepts. In John Barker’s book, Ancestral Lines: The Maisin Of Papua New Guinea And The Fate Of The Rainforest, it is apparent that kinship and reciprocity and exchange are the most crucial concepts as they are vital to Maisin
Charles Marius Barbeau’s Ethnography and the Canadian Folklore Born on 5 March 1883, in Sainte-Marie-de-Bauce, Charles Marius Barbeau is widely seen as the first Canadian educated anthropologist. He graduated from Université Laval in Québec, from his studies of law, in 1907; he never practised law. Upon graduating, Marius was awarded – as the first French-Canadian recipient – the Cecil Rhodes scholarship which allowed him to study at Oxford University where he was introduced to the emerging
T. (2011). Criticizing photographs: An introduction to understanding images(5thed.). New York: McGraw Hill. Barthes, R. (1972). Mythologies(A. Lavers, Trans.). New York: Hill and Wang. (Original work published 1957). Barthes, R. (1977). Image, music, text (S. Heath, Trans.). New York: Hill and Wang. (Original work published in 1964). Barthes, R. (1980). Camera lucida: Reflections onphotography(R. Howard, Trans.). New York: Hill and Wang. (Original work published in 1980).
Postmodernism With the end of colonialism and the emergence of a seemingly new world order, there raised a demand that research be useful and relevant, indicating that knowledge for its own sake was insufficient. As a result of this, what emerged was a new focus on 'development' and 'modernization' in the form of postmodernism. In these changing times, anthropology has come into contact with a variety of evolving concepts, including hybridity, montage, fluidity, and deconstruction
The many ethnographies produced from the fieldwork of anthropologist, account for much of our knowledge of cultures we may consider foreign of our own. Ethnographies are often written to provide an understanding of the practices of the studied culture, thus bridging the gap between separate ways of life. Majorie Shostak is one of the well known anthropologist who attempts to do just this in her writings. During her stay in the Dobe regions of Botswana, she studied the life of !Kung women to find
an ethnographic conceptual lens. The lens examines how social interactions influence various occurrences. As social beings, culture and social groupings certainly play a role in our lives and therefore, there is a need for more understanding of ethnography. In healthcare a good understanding of a person’s culture can provide nurses with valuable information about their patient’s world views. Becker (2007) examined the classification of eating disorders through an ethnographic approach and discovered
This article is about the views of mixed martial arts, commonly known as MMA, on whether it promotes violence or discipline as it gains popularity among children. Kahn states, “In the 1990s, mixed martial arts was marketed as a blood sport… [However,] MMA is now promoted as a competitive combat sport and has crossed over to popular culture” (“Violence…”). In 2004, Gracie Tampa, an academy of MMA and Brazilian Jiu-Jitsu, consists about 10 percent of children but now consists about a growing 50 percent
to be comprehensive would be left incomplete. The anthropologist Renato Rosaldo has been particularly criticized for his statement on reflexivity in Culture and Truth: The Remaking of Social Analysis. In this work, he revisited his previous ethnography Grief and Headhunters Rage with a new perspective. Many years after his fieldwork, he realized the importance of personal experience in understanding the context. He states, "Dur... ... middle of paper ... ...8) The anthropologist provides
Over the course of this class, we have read various ethnographies and methodological approaches regarding field research. Some have been very helpful, providing new theoretical insight relevant to my own field work whereas others, while undoubtedly interesting, seem less relevant to my own circumstances. In this essay, I present what I thought was useful or not useful from these five assigned ethnographies. First, what I enjoyed about Eduardo Kohn’s How Forests Think is the legitimacy he seeks
In "Homless in Chicago" we see the anthropologist using ethnography with his subjects. He uses face-to-face interaction to learn about individuals on the streets of Chicago who are without a home. He attempts to know more about the individuals by asking direct questions and communication skills. The ethnographer
position (Sklar as outsider and Garcia as insider) has a profound effect on how they write their ethnographies. Sklar’s dominant position as outsider, causes her to present more observational analysis, whereas Garcia’s dominant insider position presents her with more space for critical analysis. Neither perspective is more significant than the other, but they both offer distinct ways of presenting ethnography; Sklar through translated connected experience, and
Purpose Statement: This study will identify what form of advertising works best for the brand to reach their target audience and get them to make a purchase. By identifying what works best and what millennials respond to, specialists will be able deliver the group’s needs and communicate with them more efficiently creating repeat buyers and brand loyalty. Who? The people who will be observed will be the millennials. Their target income is estimated to be about $35,000 by age 29 (Thompson