Mountain Dew Advertisement Analysis

614 Words2 Pages

As most of us know, the commercial for the Mountain Dew brand, PuppyMonkeyBaby, was a Super Bowl commercial that was odd and intriguing. For some the commercial may have been confusing and lacked actual information on the product and others may have seen it as a creative way for Mountain Dew to introduce their Kickstart drink. Personally, I was confused, but after taking another look at the commercial, I strongly believe this advertisement was successful in getting a message a crossed to consumers.
As the commercial begins, viewers see three lazy teens sitting on a couch. Which is something many teens as well as parents can relate too. Suddenly, a hybrid PuppyMonkeyBaby walks in chanting what it is and gives each teen a Mountain Dew Kickstart Drink. Immediately after taking a drink, the teens stand up and start dancing along to the chant. Then end of the commercial states that the Kickstart drink is a combination of Dew, juice, and caffeine.
The brand being promoted here is Mountain Dew for their Kickstart drink. I personally feel that this advertisement did a successful job in promoting the product to viewers. This Mountain Dew commercial did what a lot of other Super Bowl commercials didn’t. This specific advertisement stood apart from the rest because of how unexpected viewers were to see a combination …show more content…

The advertisement was a hit, especially right after it aired it created such a buzz in so little time. While it may have been worth for the company to air this specific commercial during the Super Bowl, I do believe that airing the commercial at any other time would have eventually elicited the same response from consumers. The only negative about this advertisement for Mountain Dew Kickstart how will, in the long term, will the actual product stay in the minds of consumers rather than the character helping to promoted

Open Document