Motivation Of Socialization

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1.3 Motivational Factors to Attend Chingay Festival 1.3.1 Socialization In Dictionary.com (2017d), the definition of socialization in culture is crucial for an individual to develop as it is self-development, interpersonal and interactional skills for people to have the courage and spirit to participate and function within any kinds of festivals and events and get involved in the social life and interaction with other people. Family, friends, school, and peer groups and individual are the social groups that strongly enforced the socialization throughout an individual’s lifetime and it is for ensuring the society’ cultural features will be inherited by the new generations (Dictionary.com, 2017d). In the study of Crompton and McKay (1997), socialization has been identified from the desire to interact with other people and members in a certain group. Socialization is the desire and the willingness to meet up the other people outside from the comfort zone and circle of acquaintances and also is to enlarge the social contacts and the socialization is emerged from various studies of tourism motivation as a significant dimension which can be people-oriented instead of …show more content…

If motives are identified, then practical settings and contexts in a festival can be amended to facilitate fulfillment of them. For example, if social interaction is the main motivator among many festival goers, it would be risky not to design program elements to facilitate it (Iso Ahola, 1989). Meanwhile, Funk (2008) also stated that socialization represents visitor with a desire for social interaction in which individuals are motivated to seek out experience that will be gained in regards to the opportunities for the enhancement between human and human relationship through external interaction with other spectators, visitors, friends, and family in sport

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