Miller Lite's Claim In Advertising

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Advertising in the beer market has led to thousands of commercials, however not all of them make the claim that they are the reason some of us were born. However, Miller Lite makes that exact claim in a commercial produced in 2014. Miller Lite is most famous for their tagline “It’s Miller Time”, but in 2014 one of their commercials that was aired during the 2014 World Series makes the claim that Miller Lite is the reason that many of us were born(iSpot.tv). The commercial was produced by the advertising agency WPP Group U.S.A. Inc., and aired a total of 2,229 times, the last of which was on November 3rd, 2014 (iSpot.tv). The commercial begins with a male voice stating the claim that Miller Lite invented the very first light beer and …show more content…

However, Miller Lite makes that exact claim in a commercial produced in 2014. Miller Lite is most famous for their tagline “It’s Miller Time”, but in 2014 one of their commercials that was aired during the 2014 World Series makes the claim that Miller Lite is the reason that many of us were born(iSpot.tv). The commercial was produced by the advertising agency WPP Group U.S.A. Inc., and aired a total of 2,229 times, the last of which was on November 3rd, 2014 (iSpot.tv). The commercial begins with a male voice stating the claim that Miller Lite invented the very first light beer and everything changed after that. It follows by stating it led to fewer guys with beer bellies, which led to more women being attracted to these men, which led to more dates, which led to second dates, and so on(iSpot.tv). All the while the scenes change with the times, going from the sixties scene to one in the seventies and then evolving throughout the commercial, eventually taking you all the way thorough marriage, and eventually insinuating conception of the person watching the commercial. The whole while trying to get the audience to follow along, and come to the conclusion that most of us were conceived with the help of Miller Lite Beer. It seems that the advertiser’s target audience would be people conscious of their weight who may be …show more content…

Not only is this a silly notion but it is an idea that could not be proven. There is no scientific data to prove that the invention of Miller Lite is the reason anyone is born. In this case the advertiser is using this statement to catch the audience’s attention, it is a marketing tool, which they were very successful with, because it definitely caught my attention. This along with the evolution of time and the insinuation of happiness every after would catch any audience’s attention. Even though it is a false claim and notably erroneous it does not take away from the affect the advertiser is going for. It seems to lend a helping hand to the originality and humor of the

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