Michael Eisner Research Paper

Michael Eisner is an American businessman and from 1984 till 2005 he was the chief executive of the Walt Disney Company. Eisner began his career as an assistant to the National Programming Director at ABC, he surely climbed up the ladder and became the company’s Vice President of programming and development, then he was recruited to the presidential and CEO position in Paramount studios. Eight years after being called to the Presidential and CEO position Eisner’s recruiter left Paramount, Eisner expected to be given the now open position and when he wasn’t offered this position, he also left Paramount Studios. Walt Disney’s death in 1966, left the Walt Disney Company array and looking for a new leader and with the help of Roy Disney bringing

Years later Eisner and his partners set a plan to produce “The Disney Decade”; they sought out to open new parks around the world, the expansions of existing park, new films, and new media investments. The decline of Disney’s success was quickly turned around when the production of animated films became vastly rapid films including: The Little Mermaid(1989), Beauty and the Beast(1991), Aladdin(1992), and The Lion King(1994). Soon after some successful film productions Disney bought the ABC network and other media sources like ESPN. Along with the “Disney Decade” plan came the installments and proposals of more Disney parks; Completed installments includes: Euro Disney Resorts(Paris), Disney-MGM Studios(Disney’s Hollywood Studios), Disney’s California Adventure Park. Eisner quickly became this unstoppable force inside Disney success seemed to come easy for

Management styles seems to vary, but Eisner’s style was revealed when lawsuits were filed against him by a former executive, Jeffrey Katzenberg. After the President of the Disney Company died in 1994, Eisner refused to promote Katzenberg, allowing him to make the decision to leave the company and file a lawsuit for money he believed the company owed him, a estimated $250 million. Of course this lawsuit on his hands left Eisner feeling provoked and distracted and soon another lawsuit came through, this one from a Michael Ovitz, after being brought on then fired a mere two years later; draining more money from the company. After a couple of lawsuit Eisner still believed himself to be a successor and had no plans to cut his authority by any amounts. I the middle of all this a movement had began but the nephew of Walt, Roy Disney and Stanley Gold; with the shareholders help a vote was made and 40% rejected Eisner’s continuance with the company. Two years after, Eisner still held the CEO position but he also retired that