Walt Disney Co

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Walt Disney is a worldwide entertainment company. Walt Disney Co is currently number one in the entertainment industry beating out competitors like News Corp, Time Warner, and CBS with revenues of $42,278 billion a year and a net income of $5.682 billion. The company is ranked number 66 on the Fortune 500 list and is ranked #17 on the World’s Most Valuable Brands List. Walt Disney’s headquarters are in Burbank, California and has been publicly traded as NYSE:DIS since 1991.
Walt Disney began in 1923 with a short film called Alice’s Wonderland. It was co-owned by Walt Disney and his brother Roy Disney. Disney moved forward into the future with very popular filmed entertainment such as Mickey Mouse, Snow White, Pinocchio, Dumbo, Bambi and so many more until the death of Walt Disney in 1966. Walt Disney was then successfully supervised by Walt’s older brother, Roy Disney, until his death in 1971 after the completion of his brother’s dream, Walt Disney World. It was in 1983 that Disney expanded its operations to include the Disney Channel and the Touchstone Pictures film label. When the new president and CEO, Michael Eisner and Frank Wells, came onto the scene they set out to maximize the company’s assets by opening its famous movies up to the TV syndication market and video cassettes. With the classics easily accessible and available at a lower cost the company grew to greater heights. The success continued in 1988 when Disney movies hit new box office heights bringing in more than $100 million. Then between the years of 1989 to 1994 chart toppers like The Little Mermaid, Beauty and the Beast, Aladdin, and the Lion King launched the entertainment company to even greater heights. The films were grossing between $200 and $783 million...

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"History of The Walt Disney Studios." Waltdisneystudios.com. Walt Disney Company Archives, n.d. Web.
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"The Walt Disney Company." PBS. PBS, n.d. Web. 30 Nov. 2013.
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Jenkins, Jason. "Walt Disney (NYSE: DIS): A Fairy Tale Growth Story." Investment U RSS. N.p., 16 May
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Coverly, Caitlyn. "The Business Lessons behind Disney’s Magical experiences." Financial Post Business
The Business Lessons behind Disneys Magicalexperiences Comments. N.p., 06 July 2013. Web. 01 Dec. 2013. .

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