Mcdonald's Burger Rhetorical Analysis

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Smell like a Man’s Burger
For the average adult on a Tuesday morning, there are a number of things that may happen; wake up, brush teeth, get ready for the day, make a cup of coffee, get in the car, and start a drive to the office. When following this routine, a mass exposure to advertisement subconsciously occurs. The average adult is exposed to over 5,000 advertisements and brands per day (Johnson). By being exposed to this many advertisements on a daily basis, how are companies able to grasp the attention of the consumer? The answer to this question can be answered using three simple techniques. Aristotle arranged these three techniques into the following appeals: emotional, ethical, and logical (Lunsford 145). These appeals are the basics …show more content…

In comparing the McDonalds burger advertisement to the Old Spice body wash advertisement, both these advertisement target different emotions. For McDonald’s, the emotions being targeted are hunger and happiness. These emotions are targeted using pictures and figurative language. McDonalds figurative language is given in three quick and to the point messages, “big.beefy.bliss.”. The definition of bliss is perfect happiness (“Bliss”). When rereading that statement, “big.beefy.bliss”, it is being drawn as huge, lots of meat, and the perfect happiness at the end of eating a McDonalds burger. Through the experience that comes from understating the wording, McDonalds also provides visual stimulation by lining up their beefiest burgers. By showing the fresh the toasted buns and melting cheese, resisting a mouth watering effect seems impossible. Moving onto the Old Spice advertisement, the emotion being targeted is a man’s manliness. To target manliness, Old Spice uses an attractive man who looks confident and in control. To show how this man is a real man, Old Spice uses figurative language stating “Smell like a Man’s Man”. By writing this statement and the actor holding up a bottle of Old Spice body wash, it reinforces that every man can be a manlier man by using Old Spice. McDonalds and Old Spice both use the methods of figurative language and visual stimulation effectively to …show more content…

Who are these advertisements solely for? The target audience for the initial advertisement is for male figures. When picturing a big, beefy, bliss burger, only a man could handle something so strong! It takes a big mouth and an even bigger appetite. For Old Spice, smelling like a man targets the male audience. The target goes more towards teenagers and above for age. With McDonalds, when younger, a Happy Meal would be more appropriate. For soap wise, young boys are still working on becoming men, so this soap will get passed to them when the men in their lives see it has become the appropriate time. These products are made by men, for

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