Wait a second!
More handpicked essays just for you.
More handpicked essays just for you.
Influence of advertisements in our society
Influence of advertisements in our society
Advertisements and their effects on society
Don’t take our word for it - see why 10 million students trust us with their essay needs.
Recommended: Influence of advertisements in our society
Mass media an effective tool when it comes to the social aspects of life, and help convey messages that have an impact on society. Companies use the advantages of the media to commercial their products. They also appeal to viewers by creating trust and reliability through endorsements of respected, influential people such as athletes and celebrities. Major companies also appeal to their consumers through reason and logic, as well as appeal at an emotional level to persuade potential customers into purchasing their products. In earlier advertisements, the alcohol and tobacco companies would use major issues men, women, and people of different race have faced and appeal at an emotional level. Through the rhetorical appeal of pathos and ethos, and linking visual images with words to persuade viewers into purchasing their products, the Gatorade Revolution commercial illustrates the comparison of evolution between the innovative products and accept all people as equals.
Gatorade compares the innovative product with the change in society and acceptance of all human beings as equals by linking visuals with phrases. Gatorade indirectly exploits the fact that at one point in history, people of different races and women were treated with little respect and given no rights which includes playing professional sports. Gatorade implies the ways in which society has changed and has accepted women and those of different race as equal human beings by having star athletes advertised in their commercial. One in particular that stands out is when the script in the commercial says “(a)thletes trained longer, stronger and changed the game”, the visual representation of Muhammad Ali, Michael Jordan, and Serena Williams are a...
... middle of paper ...
...erefore, athletes who are affiliated with Gatorade create credibility with the products by incorporating that if consumers were to use their products, they too can succeed to meet their goals and in other words be like Mike.
Gatorade has been a very successful company over the past few decades. Their success has resulted in endorsements of major athletes. With endorsements of such renowned athletes, Gatorade creates trust and credibility with their viewers through example of famous athletes who have had prolific careers. Gatorade has also appealed to their viewers at an emotion level, through issues women and people of different race face. Athletes endorsed in this commercial also have the implication of linking words with pictures by comparing the innovative product and the changes in the way society has begun to accept all human beings as equals.
Advertisements are constructed to be compelling; nonetheless, not all of them reach their objective and are efficient. It is not always easy to sway your audience unless your ad has a reliable appeal. Ads often use rhetoric to form an appeal, but the appeals can be either strong or weak. When you say an ad has a strong rhetorical appeal, it consists of ethos, pathos, logos, and Kairos. Advertisers use these appeals to cohere with their audience. Nike is known to be one of the leading brands of the sports shoes and apparel. It holds a very wide sector of followers around the world. In the Nike ad, Nike uses a little boy watching other basketball players play, and as the kid keeps growing, his love for basketball keeps growing. Eventually, he
Gatorade is one of many sports drinks that is out in the market. It was first made back in 1956 by a group of scientists in the University of Florida. The main reason Gatorade was made in the first place was to help the athletes of the university by replacing the body fluids that they lost during competitions especially in the hot weather of southern Florida. In a competition athletes lose water, carbohydrates and electrolytes through lots of sweating so Gatorade’s first priority was to replace them and re-energize the athletes. The first ever bottles of Gatorade that were created did not contain as much ingredients as todays Gatorades, and at first 10 players from the University’s Football team tested the drinks. It didn’t take long for the effects to show and the team quickly started to win their games. After the team’s results started to get better, Gatorade gained lots of attention from around the athletic community and after a few short years it was the official drink of the NFL, NBA, MLB, PGA, AVP, and the MLS. After all the l success, it was bought by Pepsi Company in 2001. This meant that it would no longer distribute its products to only the USA and Canada, but to the entire world and since then Gatorade products have been sent to almost 80 different countries. But the big question now, is that does it really help athletes? Was this the reason behind all the success of the Florida Gators through the 60’s?
The commercial described in Scholes composition is a “well-known Budweiser commercial which tells…the life story of a black man pursuing a career as a baseball umpire” (Scholes, p. 620). Scholes feels that this commercial elegantly proves his theory that video texts can hold a viewer captive and control his thought pattern through the use of visual effects, narrativity, and of course, cultural reinforcement. The commercial itself tells the story of a young black man, working as an umpire in the minor baseball leagues, risen from the provinces, having overcome great racial tension throughout his life, who “makes it” as he is accepted by a white manager after making a close call during a game.
Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.
In this generation businesses use commercial to persuade different types of audiences to buy their product or to persuade them to help a certain caused. If you analyze commercial you can see how certain things play a major role in the success of a commercial. The ad I decide to analyze as an example is the commercial snickers used during the Super Bowl in 2010;”Betty White”-Snickers. This commercials starts off with guys playing a game of football with an elderly women know as Betty White. As Betty White tries to play football she is tackled to the ground. Her teammates refer to her as Mike when they come up to her to ask why she has been “playing like Betty White all day”. This helps inform the audience that Betty White is not actually playing but instead represent another teammate. As the guys keep arguing Mikes girlfriend calls her over and tells her to eat a snicker. Betty White takes the first bite and then suddenly a man appears in her place ready to finish the game. At the end of the commercial the statement "You're not you when you're hungry" is shown followed by the Snickers bar logo. What this commercial is trying to show is that hunger changes a person, and satisfying this hunger can change you back to your normal self. They use different types
This technique is commonly broken into three categories: pathos, ethos, and logos. The multi-billion-dollar company, Nike, is one of many companies that utilizes these techniques to not only sell their products, but present their values and morals as an athletic company. Nike’s, “If you let me play,” ad is a perfect example of a print advertisement that encompasses all three persuasion techniques. The ad has emotional appeal, using pathos to evoke feelings of strength and positivity in young girls and their parents urging them to embrace sports and physical activities. Ethos is a fairly simple persuasive technique for Nike to utilize due to their overwhelming success and popularity. With such a large company, it is easy to establish unspoken credibility. In order to establish further credibility, there are statistics and claims based on logical reasoning that exemplify an advertisement using logos to help the target audience understand exactly what Nike is striving to communicate. Through capitalizing on these persuasive techniques, Nike not only successfully promoted their female athletic apparel, but also educated the public on the importance of empowering young girls and encouraging them to participate in sports and physical activities for the overall betterment of their lives mentally, physically, and
When I learned that I had to write this research paper, instead of procrastinating, I convinced myself to JUST DO IT. This phrase also happens to be one of the signature phrases of the leading athletic apparel company, Nike. The JUST DO IT campaign has been very successful for Nike, but it is not he sole reason for their success. Nike’s campaign has definitely persuaded me to go out and buy a few Nike products. So what exactly does Nike’s persuasive campaign consist of? This paper will discuss all aspects of Nike’s persuasive campaign. Some of the campaign’s strategies, goals, and techniques will be revealed. Some persuasive theories that can be applied to the Nike advertising campaign will be identified and explained. After discussing these theories, the specific arguments of the campaign will be validated. Overall, the entire campaign will be analyzed and it will be determined whether the campaign is a success or a failure.
Nike's ads, like many other businesses, require interpretation. Some of their commercials go on at the conscious level, some unconsciously. I have a constructive point of view in that I view meaning as interplay between text and the reader. Texts are full of indeterminacy, which require the reader's active interpretation. Thus, readers of advertisements bring with them a surface knowledge of the language as well as a set of preconceived ideas about how to relate the ads to themselves.
In recent studies sports drinks like Gatorade, PowerAde, and Muscle Milk have been proven not to be completely truthful about their nutritional value and the impact it will have on their consumers. These studies consist of an argument that water might overall be better than any of these drinks though water might taste bland it may be the best choice for athletes everywhere.
Since the creation of Gatorade in 1987 sports drinks have become a staple of American athletics. Every major sports league, including the NBA, NHL, MLB, NFL and NASCAR, are sponsored by and use Gatorade Thirst Quencher. All Sport and Powerade, two other smaller market sports drinks, have limited sponsorships of smaller sports leagues including the NCAA. The question is, how effective is Gatorade and other sports drinks in doing what it they're advertised to do? One has to wonder if the wide use of Gatorade is merely due to billions of dollars of advertising pumped in by the company or if it actually does provide some benefits to athletes. The majority of the internet research to determine the effectiveness of sports drinks will center on Gatorade because it is the only sports drink with significant information on the internet. It shouldn't be too much of problem comparing sports drinks due to the fact that most of the sports drinks have rather similar ingredients.
Many companies spend over millions of dollars advertising every year, and these advertisements influence how an individual thinks and acts in a society. It becomes a significant aspect of our lives whether it has come to our acknowledgment or not. It influences us to the extent we believe the information presented in the media are “normal”. To be precise, advertisements create and define the social norms. These concepts are strongly built into my mind since a young age, especially the gender roles between men and women.
Invoking feelings and bits of emotions like advertisement do, causes viewers to feel more connected to whatever is being advertised or presented. The use of feelings and emotions in a persuasive manor is referred to as using the pathos persuasive technique and is one of the most popular techniques used in our culture today. The feelings created from an ad like this could range from anger, to jealousy, sorrow, and even fear. This specific ad is oriented towards the specific emotions of determination and fearlessness that a quality competitor should have. Its displays the message to not ever give up and push on because the failures that even the greats of the sport have had motivated them to be better and become who they are today. The use of pathos helps Gatorade make it sound like anyone can succeed if they use their product by determining the viewers and providing that little bit of a push. This is meant to light that fire of emotion inside someone to do their best. Gatorade has been able to do the same thing with each of their commercials and that feeling you get when you watch commercials like that is due to the pathos persuasive
Athletes are offered endorsements to act as a representative for a company to help promote sales. They often are seen in commercials promoting athletic apparel, shoes, sports drinks, food, and other products. Marketing companies know that by associating a product with an athlete it can drastically increase sales.
Two thirds of the human body, including an athlete's body, is made up of water. Without water we can not live, nor would we exist. Water needs to be purified in order to be drinkable and safe for humanity. Most athlete's drink high quality purified water which promotes their hydration. Dehydration is the result of not having water in your body. This can lead to fatigue, headaches, joint pain and other uncomfortable states in the human body which would affect an athlete's performance. A human can not spend more than three days without having water, therefore an athlete that uses more water than a normal person would have a shorter period of time because of how quickly they use the water. The average tissue in your body is made up of 50 percent
Research can be defined as a systematic method through which new knowledge is discovered. No matter what topic is being studied or analyzed, the value of research lies in how well it is designed and carried out. There are several types of research which include: surveys, interviews, content analysis and focus groups. As an advertiser it is important not only to be aware of your surroundings, but what goes on in people’s minds. Individuals’ needs and wants are not only essential but the base of an advertisement’s success. The purpose of this essay is to conduct my own research about a company that has transcended barriers such as race, disabilities, and gender with a phrase that has sparked interest, innovation and motivation all over the world: “Just Do It”. Since the 1980’s Nike has not only become one of the leading sports brands, but a corporation that learned just how to convey a message and reach their target consumers through successful advertisement. The question is: What is portrayed through Nike’s advertisement and slogans? How has this helped sales, and how far has advertisement pushed its success? The objective of this research paper is to find and understand in-depth answers to these questions that bring a