Content Analysis Of Nike

1345 Words3 Pages

Zuniga 1
Angela Zuniga
Assignment #4
Dr. Wendy Macias
October 18th 2016
Nike Advertisement Research: Focus Group
Research can be defined as a systematic method through which new knowledge is discovered. No matter what topic is being studied or analyzed, the value of research lies in how well it is designed and carried out. There are several types of research which include: surveys, interviews, content analysis and focus groups. As an advertiser it is important not only to be aware of your surroundings, but what goes on in people’s minds. Individuals’ needs and wants are not only essential but the base of an advertisement’s success. The purpose of this essay is to conduct my own research about a company that has transcended barriers such as race, disabilities, and gender with a phrase that has sparked interest, innovation and motivation all over the world: “Just Do It”. Since the 1980’s Nike has not only become one of the leading sports brands, but a corporation that learned just how to convey a message and reach their target consumers through successful advertisement. The question is: What is portrayed through Nike’s advertisement and slogans? How has this helped sales, and how far has advertisement pushed its success? The objective of this research paper is to find and understand in-depth answers to these questions that bring a …show more content…

The consent form also informed them that they would be tape recorded using my laptop, that their responses would be anonymous and no names would be mentioned in my paper. The first thing I said to them when meeting for the first time was: “There are no wrong or right answers, I want to hear all your viewpoints, and remember what is said in this room stays

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