Mardi Tan is the founder of Yumcha.com.au; which is a social networking site website. She is looking for the best way to effectively and successfully launch this site. To find her target audience, she did some research on Australia’s population by ethnicity. She found that from the 20 million people in Australia, 1.7 million people were from an Asian descent. “A 1998 ABS survey indicated that the Chinese community in Australia was the second largest Internet-using group by ethnic community” (Belliappa, Rohan). With this information Tan felt that the Asian-Australian’s were a great target audience to launch her social networking site. The company I currently work for is planning on taking our process and procedures for commission tracking to a developer to create a software that we can sell nationwide. Tan’s decision to launch Yumcha was based on research and surveys done by the Australian census as well as surveys done in the Asian Australian community at their church and group gatherings. Tan found out that in this specific group of people they did not have a designated website to network on. I believe that Tan’s decision was a good one even though there are many other social sites that exist. The other social sites each have their own purpose just like Tan’s site. Her site will be …show more content…
Another challenge would be getting those who signed up to keep using the social site. Generating revenue from the social site will be an additional challenge. Tan will be able to charge for advertisers, but the charge will be minimal with less customers; the more people she can get to sign up for he signs the more she will be able to charge the advertisers. She may get to the point of charging the customers to sign up. The last challenge Tan will face is to maintain the people who have signed up and still bring more people to her
Art has been the reflection, interpretation and representation of artists' beliefs and morals eternally. Various artists stand for different matters that quite possibly affect their lives, or might be of an interest to them. Norval Morrisseau is an artist that I was intrigued by his portrayal and the techniques used in his paintings. In this paper, we are going to look at the implementation of Morrisseau's painting style used to expose his philosophies of different aspects in his life.
To quiz her daughter in the story, the mother needed to read, then understand the content of the quiz and this is hard especially when English is your first language. This shows how the mother is intelligent enough to understand English. The last characteristic shown of first generation immigrants in Tan’s work was that they were both determined. In “Mother Tongue” Amy Tan’s mother was trying to get a check sent in the mail from the New York stock broker, when the check did not come, she went to New York and confronted him in person (). This clearly shows that she was determined to get the money that she was entitled to.
Do you know language defines our identity? Language defines the type of person we are and it has an effect on the choice we have made as well as our way of living. According to Amin Malouf, “What makes me myself rather than anyone else is the very fact that I am between two countries, three languages, and several cultures. It is precisely this that defines my identity. Would I more authentically if I cut one part of myself.” this quote explains a lot about Tan and me. The power of language in Amy Tan’s life has both similarities and differences to my life experience.
In the novel excerpt “Two kinds,” Amy Tan uses the central conflict to develop the theme through the clash of cultural identities. Tan shows the reader how culture is dynamic in each individual person. Culture can be mixed and change over time.
Have you ever tried to steal something from someone that you really wanted? Have you ever had someone help you for a situation or stand out for you? What are some hard things you have been through? The theme of the fictional story Rikki-Tikki-Tavi by Rudyard Kipling is that when you fight for something that you really want you don’t just steal it you can just ask for it instead of making enemies and also people who love you always are there for you.
In 2007, Tan decided to revive her idea of the social network website for the Asian community. Tan decision to launch this type of website came after considering the following
Coming from a world where different languages are spoken. English will be the main language that is spoken in the Unite State. Even though it is the most trouble language to speak, the majority will always judge the minority because of their accent when speaking the language. The following 3 materials are example of people struggling speaking the language or trying to fit in in a society where English is spoken “formally”.
“The Nobel Peace Prize For 2014.” The Nobel Peace Prize 2014. Web. 19 Nov. 2015.
Voters across America are facing an important decision this November. They must choose between Hillary Clinton, the current Secretary of State, and Donald Trump, a successful businessman, in the upcoming election. Though both candidates enter the debate with the intention of keeping their current supporters and persuading swing voters to vote for them to win the presidential election, Donald Trump’s and Hillary Clinton’s strategies to accomplish this goal are quite different and they each have their own distinct style. Clinton was calm and prepared during the debate, while Trump was emotional and unprepared. Each of the presidential candidates manipulate their own body language and stylistic techniques to cater to their own political parties
Cultural customization of a website is the process of involving cultural elements into the design of the site itself. The cultural designs can be a specific color that inspires the audience, a specific written language that is culturally relevant to the community, and keywords that strongly impact cultural mindsets of visitors. Combining these and many other factors that create a specific cultural we are able to target individual local markets compared to the global international market. In Jaime Christine Perez’s paper in 2012 she states that keywords are critical aspects of cultural customization and should be as specific as possible to the cultural the marketer is attempting to reach (Perez).
Since social media users grow larger and larger, many companies take the opportunities of using social media marketing to reach more customers. Companies use social media marketing in order to achieve marketing communication and branding goals. Social media allows companies to see what prospects are saying about their brands and competitors. It also allows companies to build deeper relationships with existing customers that drives them to purchase again and again. Not only it can help them generate new leads, but it allows them to build deeper relationships with existing clients that drives them to purchase again and again. It has become common for businesses to branch out and experiment with multiple networks with the aim of reaching the maximum amount of costumers.
There is an increase in a total of 318% in Myspace.com, a highly used networking site among youth from 2005 to 2006, as reported by ComScore (Infographics.sg). Relating it to Singaporeans on the Social Media platform, Facebook.com, we actually spend an average of 19.6hours per month, making of 19 posts a month each on top of comments made. This makes us twice the user of th...
Among the billions of social media users, there is a percentage dedicated to businesses who use social media as part of their marketing strategy. The sheer number of people who use services like Facebook and Instagram on a daily
The rapid development and spread of electronic communication technologies is quickly making the world a smaller place. The economies of various nations become more merged through the globalization and people using these technologies increasingly find themselves interacting with a larger international audience. However, this audience has different expectations for how it evaluates and interprets information. For this reason, companies need to become aware of intercultural communication through the internet with its opportunities and advantages of global communication. Communication through the internet could cause miscommunication in international online interactions. For this reason, trainings should be used to provide strategies for avoiding these problems.
Social media avenues are a new, upcoming, and popular way to advertise for businesses and for people to connect to each other. Alexis Ohanian once said that "Being effective at social media, whether for business or personal use, means capturing people who have short attention spans. They 're only a click away from a picture of a funny cat, so you have to make your thing more compelling than that cat. And that can be a high bar." (Ohanian) Powerful usage of social media can have a big impact.