Description of the Company
Roxie Photography is a photography business located in Fort Wayne, Indiana. Roxie Photography specializes in Newborn Photography and Boudoir Photography. The company is new to the Fort Wayne Area, having moved to the area from Guam. Roxie Photography owns a physical location, on East State Boulevard. The company currently offers two services, Boudoir sessions and Newborn sessions. Roxie Photography’s main focus is on the Boudoir service.
Strategic Plan/Focus
Roxie Photography’s mission is to empower women with the use of boudoir photography, allowing them to see their own beauty. Roxie Photography’s vision is to be the premiere boudoir photography business in Fort Wayne Indiana. The business’ short-term financial goal is to be completely self-sustaining, and maintaining a minimum of three clients a week. Roxie Photography’s non-financial goals are to be the ultimate experience in empowering women, and well respected company in Fort Wayne, IN.
Roxie Photography’s core competencies include professional equipment, and a professional studio that is easy to access. Other core competencies are the ability to travel to take photos, and history in the boudoir business. One of Roxie Photography’s sustainable advantages is a source of income outside of the business that can be easily invested in the business.
Situational Analysis
Strengths
Self-owned and operated: Owner is able to make all decisions concerning the business, creating no conflict in business decisions. Being able to keep all profits made from business.
Low overhead: Able to bring in more profit with cheap operating cost.
Open to new ideas: Owner is open to generating new ideas to bring in new clientele for business, such a...
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... of these pens which is less than a $100 to get name recognition. We also suggest she passes out camera flashlight LED key chain or Gizmo 3 in 1 keychain, light and bottle opener. We recommend she order 100 of 3 in 1 or 100 Camera flash light LED key chain to help bring new customers in her studio.
The third thing we recommend is in studio demonstration by displaying different boudoir, infant, glamour, maternity, and possible fitness pictures on her wall.
Place Strategy
Since Roxie has established a place of business, we recommend that she keeps it more than three years to see how everything works out. We also recommend her to continue doing her monthly specials out of town. But we also recommend her to do a special instate and in Fort Wayne, IN similar to the specials she does out of town. We recommend she should have one in her studio and one at someone’s house.
Cynthia also has an opportunity to expand the line of jewelry. Right now this is an area that is very strong and if it continues to grow it will help to make the company an even stronger competitor in the industry. Recently Cynthia Rose added a selection of jewelry to her showroom. The first appointment she had in the showroom with the jewelry she had 3 sales.
Susan Sontag once wrote, “To collect photographs is to collect the world.” In her article entitled “On Photography,” she overviews the nature of photography and its relation to people using it. Sontag discusses photography’s ability to realistically capture the past rather than an interpretation of it, acting as mementos that become immortal. Continuing on to argue the authenticity of photography and how its view points have shifted from art into a social rite.With the use of rhetorical devices, Sontag scrutinizes the characteristics of photography and its effects on surrounding affairs; throughout this article Sontag reiterates the social rites, immortality and authenticity of photographs, and the act of photography becoming voyeuristic. With the use of the rhetorical devices pathos, appeal of emotion, ethos, appeal to ethics and credibility, and logos, appeal to logic, Sontag successfully persuades the audience to connect and agree with her views.
new idea up her sleeve and tries doing things in different ways not commonly done by many
In many twentieth century photographs, women were portrayed in a domestic and simple way. In Riis’s photograph, Scene on the Roof of the Mott Street Barracks , a woman was
Rosenblum, Naomi . A History of Women Photographers . New York, NY: Abbeville Press Publishers, 2000.
This research seeks to reveal the importance of marketing strategies in today’s complex and competitive business world. For this reason, this study will discuss various theories, issues and approaches of the marketing linking them with W.L. Gore & Associates and thereby propose the best options, ideas, strategies and techniques for the improvement of the company. To reach the points, this study will especially collect secondary and qualitative data and information.
The company I chose offered both a product and a service. The service is having your photograph taken and the photograph is the product. The name of the company is Romaguera Photography of 2319 Metairie Road, Metairie, LA 70001.
There are many things that went well within our group for this marketing project. Our group collaborated very well to come up with ideas that would set us aside from any other group. Having group meetings weekly helped tremendously in the process of the final project. I had a very creative group. We all came up with a lot of ideas, and worked out the pros and cons of each which allowed us to eventually come to one great main idea. We separated our paper out into different sections and each picked a section to complete. This helped piece the paper together well. After the paper was pieced together, we all went through and edited the paper to make sure everything was well written. Our group really did work well together, which created a great environment for us to collaborate and create our marketing plan.
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The Look Photography is a photography company that is located in Bloomer, Wisconsin. The Look Photography was founded in 2004. The Look Photography specializes in portrait photography. Their professional photographer, Julie Rae Harrison has been in the photography industry for more than 15 years. She has the passion for photographic art and this reflects graphically in her images. Julie Rae Harrison is known for creating elegant and dramatic images. She has been honored and awarded in the local, state and national professional photographic competitions. Julie Rae Harrison has won the Fuji Masterpiece Award in 2006, Kodak Gallery Award in 2010, Silver Photographer of the Year in 2006 and 2009, Bronze Photographer of the Year in 2007, and the
out customers out of the traditional photography, helped to create a new market and value
The future of photography industry is unclear, and the fragility of an image the digital realm has
Too often, a marketing function is misunderstood, because many people do not understand what is meant by ‘Marketing’.
An entrepreneur sees an open door which others do not completely perceive to take care of an unsatisfied demand or to profoundly enhance the execution of a current business. They have a ravenous, self conviction that this open door can be made genuine through diligent work, duty and the flexibility to take in the lessons of the business sector along the way. Much has been composed concerning entrepreneurs and entrepreneurship.
An Analysis of Marketing As defined by Kotler and Armstrong (1994) marketing is “a social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others”. Marketing is an extensive topic. Primarily when we consider what is marketing we think about the advertising, publicity and selling of a product or service. In actual fact the prime concern of marketing is customers, and the establishment and growth of relationships between organisations and consumers. It consists of studying the wants and needs of the customers and how to make the perfect product which is priced, promoted and distributed in the right place to make it successful and fulfilling.