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Cars and americas culture
Impact of the automobile in america
Impact of the automobile in america
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Levi's 501 Jeans
The 501 are a genuinely unique product, first manufactures in 1873 in
San Francisco and are unchanged to this day. The 501 Jeans are
timeless, well designed, functional, adaptable and classic.
Traditionally Levi's were worn as hardwearing trousers for working
men. Cowboys and Californian farmworkers throughout the century wore
them. In the 1950s Levi's meant jeans and jeans meant youth. Levi's
were associated with the youth culture of sex, rebellion and heroism.
Popular heroes of the youth culture such as Elvis Pressley and James
Dean represented this at the time in America. It was also the time of
57 Chevrolet. This fifties look and a fascination with and worship of
an American of the past of wide open spaces, cowboys, freedom are what
the advertisers drew upon to raise the popularity of the jeans in the
1980s.
In the 1960s and through to the mid 1970s jeans were an international
uniform of the young. They conjured up images of youthfulness,
rebellion and an America that young people really aspired to. In the
late 1970s Levi's were beginning to acquire a my dads jeans image and
sales began to fall dramatically. Levi's sets out in the 1981s to re
establish Levi's 501's as the jeans worn by the core 15-19 year old
male target market. It was crucial that they become an exciting
commodity.
The general and common theme of the adverts that I saw had sex appeal
with young attractive male models. The models were either dressing or
undressing. While dressing or undressing there are shots of the male
models underwear. Other common themes for the adverts are romance and
sexual relationships. The common characters are young attractive male
models. The storylines are to do with the youth culture- sex, romance
and rebellion. The soundtracks for each advert are the hit song of the
time the advert was made.
There is American culture and the way of life in American at the time
in each advert. The soundtracks were all popular rock or classic song
John Grisham was born in Mississippi and grew up playing the game of baseball. Grisham definitely knows the game of baseball since he played for Delta State University until he was cut by coach Boo Ferriss. Although Grisham never made it to the big leagues, he definitely knows how to write a good book. Grisham has written many other novels, but Calico Joe is his first about baseball. According to Grisham, Warren is the main instigator, or antagonist, in the book while Joe and Paul are protagonists.
Having invested 27 million dollars and eleven years of research, Du Pont de Nemours Inc. roused world-wide interest when the company displayed the first ever nylon stockings in the New York World Fair in 1938. Nylon apparel, including women's lingerie and foundation garments, soon appeared on the American market in wide varieties. Unfortunately, the quantities were limited. Women paid deathly high pre-war prices to obtain a pair of these famous nylons; they quickly became a symbol of status and wealth (Ewing, 111). Its heyday, however, was brief, for in February 1942, America's nylon literally went to war with the soldiers, and nylon stockings temporarily became extinct. Post-war attitudes toward nylons and other underwear drastically differed from those of the pre-war. This 1952 Du Pont Nylon ad coincides with this change. The advertisement indicates not only the remaining post-war patriotic sentiments, but also the progress women made since the 1930's in obtaining more freedom, independence, and simplified lifestyle.
In the 1997 article Listening to Khakis, published in the New Yorker, Malcolm Gladwell effectively paints a vivid picture of the thought and science that goes into advertising campaigns. Gladwell begins his paper by focusing on the Dockers’ advertising campaign for their line of adult male khaki pants, which he labels as extremely successful. This campaign was the first line of successful fashion advertisements aimed directly toward adult males (Gladwell, 1997). This campaign was cunningly simple and showed only males wearing the pants being advertised with the background noise filled with men having a casual conversation (Gladwell, 1997). This tactic was used because studies showed that Dockers’ target market felt an absence in adult male friendships. (Gladwell, 1997). The simplicity of the advertisements was accentuated as to not to deter possible customers by creating a fashion based ad because, based on Gladwell’s multiple interviews of advertising experts, males shy away from being viewed as fashion forward or “trying to hard” (Gladwell, 1997).
The intended audience is a middle class group because T-shirts rangefrom twenty dollars and up and jeans costs starting at sixty dollars, which
In America today, there are many different clothing stores. There are stores setting images for all ages, and styles. The majority of the upper-class stores are setting the American image for the young adult population. Many of the advertisements for these stores are somewhat similar. I have spent the last year and a half working in a clothing store called, “Abercrombie and Fitch”. Seeing this store change and grow with its image of vintage American clothing, I have found many rhetorical issues. Within this essay I will be discussing the many rhetorical issues of the clothing company “Abercrombie and Fitch”.
The famous basketball sneakers were named after Charles Hollis Taylor, otherwise known as Chuck Taylor. He was an American basketball player born in Indiana in 1901. He played his first professional game as a 17 year old high school student in 1919. The first Converse All-Star sneaker came out in 1917 but did not incorporate Chuck Taylors name. ln 1921, when he decided to change his reputation from professional basketball player to shoe salesman, he went to work for the Converse company.
Marks&Spencer brand (M&S) has become world famous as the largest British clothes manufacturer. The company now has more than 800 stores. In the UK itself there are about 700 stores, and the rest are in 40 other countries. Modern M&S is a multidisciplinary network cooperating with the best manufacturers and leading designers. It provides its customers with various groups of goods.
The plumbing of the retro well, and the '70s in particular, reached a frenzy, Mr.Reynolds goes on, "When designers like Marc Jacobs and Anna Sui ransacked the styles of previous epochs almost as soon as they ended." As he argues, fashion now "Is about changes but not Change in the sense of progress." "Slimane gives his consumers thoroughly digestible fashion, perfectly executed," Robin Mellery-Pratt wrote this month in a Business of Fashion post, citing 2014 financial results reported by the parent company Kering, which demonstrate that while Saint Laurent leather goods and shoes are performing robustly,It’s an understatement to say that the 70s fashion styles were a bit far out.But for those of us who wore them, they were the ultimate in groovy fashion!Wild prints, shoes that added 5 inches to your height, polyester suits, short shorts that left little to the imagination, and skirts in three distinctly different lengths were just part of the 70s fashion flare. Indeed, the 70s had it all!Though some 70s fashion trends carried over from the 1960s, including bell bottom pants and tie-dyed shirts, many new styles were distinctly 70s.And those of us who grew up during the
Throughout the world of men’s fashion in the 50’s, a few men rose above social normalities and created a style everyone man wanted to follow. One of these men was Elvis Presley who was highly regarded in the music industry for his unique style. This originality carried through to his fashion choices with an obvious distaste of adhering to social standards. Elvis wore whatever pleased him; this included bright colours, patterns, large belts and even wearing his favourite colour of pink. Another key icon in men’s fashion was James dean. His simplistic yet edgy style became the ‘cool’ thing. His bad boy persona made the girls heart melt, making men all across the world try to achieve his look.
Calvin Klein’s next step to fashion success was his radical underwear idea in 1980. His idea was to change from the classic white three pack of underwear to a new style called “boxer briefs”, which are a hybrid between boxers and briefs. His underwear featured his name “Calvin Klein” on the elastic. This took the fashion world with a storm and it made a change to the entire world of fashion, and now all brands copy his idea and style of underwear. This was part of the “The Calvin Klein Look” which was his simple style. His clothe didn’t feature bright yellows and greens, but rather black, white and gray combination. This was the specialty and style of Calvin
"If you wear our jeans, you can take chances and still be in control." Teen age
In the past, the purpose of clothing was solely to accentuate certain aspects of a body or to show wealth and power. The 1940s showed a time of class - men wore suits for their office jobs and women wore long dresses and big hats. During this time, women began to play with more expressive coloring while still remaining modest. Hair was either full of volume or styled very close to the face. In the 1950s, men wore leather jackets and women mostly donned poodle skirts or thin pencil skirts. The 1960s and ‘70s began the mismatched “hippie” era - flower print, tie dye, mini skirts with oversized sweaters, and fringes. Finally, the ‘80s brought looks very familiar to many teenagers today. Many wore jelly shoes, neon clothing, chokers, and high waisted jeans. Many of these clothing styles were popularized from music styles, world messages and crises, and role models in pop culture. Today, fashion comes, goes and repeats a few decades later. In the average teenager’s lifetime, big hair from the ‘40s, leather jackets from the ‘50s, fringes and tassels from the ‘60s, tie dye from the ‘70s, and jelly shoes from the ‘80s have been ever-present. If style had never shifted so drastically, they would have never been so closely followed by today’s younger generations, and the style could have been lost forever. As the years pass, people find inspiration from previous popular styles and merge them into what is popular today to make it their own. Clothing and style is an endless cycle of changing and morphing, but remembering the origin and reasoning behind the styles in the first
Levi Strauss & (Ls&co.) is one of the world's biggest brand-name attire advertisers with deals in more than 110 nations. There is no other organization with similar worldwide vicinity in the pants and easy jeans markets. Today, the Levi's trademark is a standout amongst the most distinguished on the planets and is enlisted in more than 160 nations. The organization is secretly held by relatives of the group of Levi Strauss. Offer of an organization stock are not traded on an open market. The organization utilizes a staff of roughly 8,850 individuals around the world, including give or takes 1000 individuals at its San Francisco, California central command. Levis Strauss &co right now makes pants in more or less 108 sizes and 20 completion fabrics with 2007 net offers of $4.1billion; the organization is focused on expanding upon solid legacy and brand value as they position the organization for future development. Today, the Levis brand is a real American symbol, known the world over. Levi Strauss began it 150 years back & mother cruised for America where they joined relatives Jonas & Louis in New York. Levi attached their dry merchandise business. In 18are offering numerous items as stated by distinctive sections characterized further under division. They are working together everywhere throughout the world and stretched their pants and different items through outsourcing from distinctive nations. In Pakistan Crescent Bahuman LTD and Nishat Mills are their fundamental producers. The brands that are putting forth by them are given base under item offer. By portioning their target advertise that is putting forth distinctive items to diverse shopper's point of interest is given beneath:
Moreover, it also was a remarkable change with dressing styles under the circle of mini to maxi. Generally, in the 60s people’s dressing was stilted, unattractive and confined (Tracy Tolkien, 2002). However, young people experienced the highest incomes period after the Second World War. Therefore, they began to put more attention outside the basic human supply.... ...