Introduction
As the world revolves, there are a lot of changes that happens in the world. For example, in terms of technology, there are a lot of improvements already. Back then, for example, features of mobile phones were only call and text. But more ideas have been developed and people have started to think about how to improve some things so that they can attract more consumers. The result is there are now more, in this case, high-tech phones with carious incredible features such as access to social media, hi-quality camera’s ability to upload to and download from the Internet, e-readers, and video calls for quicker and easier communication.
In the world of fashion, there is denim. It is one of the world’s oldest fabrics, and has been modified and remodelled to go with the latest fashion trends. The first ones who wore this fabric are workers in the California Gold Rush era, designed by Jacob Davis because of its sturdy material that withstood the harsh working conditions. Not just them, even sailors from Italy use this material too as their sailing uniform. Then, it started appearing as an actor’s apparel, and that’s when denim started to become one of a fashion item. People started wearing jeans as part of their daily apparel and even adding their own ideas, such as studs and colouring it with different shades of denim. It doesn’t only stop around that era, but today, they are seen everywhere and has become a major clothing piece for almost all of the age groups. As a reference, we can see young children already wears jeans as part of their clothing, the teenagers added jeans to their wardrobe, and even for the seniors, they consider jeans as a simple and comfortable clothing pieces.
CHAPTER 1
The Early Days of ...
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...ople from getting bored with it. Even though there are other eye-catching apparel, somehow people tend to choose denim because of its uniqueness and chameleon-like quality to blend in in any occasion, such as a casual meet-up with friends, or even to semi formal occasion such as a birthday party, you can just put on a nice top with some accessories to make it more blinglicious.
Jeans is not just apparel, but has become a must-have item. Today, a lot of denim-based products are not just apparel, but also other things such as handbags, carpet, and even a sofa. (elaborate more).
In conclusion, denim does have a very big impact on the world, especially in the fashion industry. Almost the entire garment store has a denim product on sale, and it keeps on varying. People keep on inventing new ideas to bring out fresh denim products so that the fabric is up to date.
To conclude, the capability to create customized clothing is becoming undemanding as technology evolves. Ready made apparel were only available in predetermined size before the American Civil War, this exemplifies how the sizes were arbitrary and were not the same on a broad scale. The statement “The wealthy’s clothes were made by tailors” is a prime example of how tailored outfits are costly. Today, designers have computer-aided design to their disposal this improved the creation of cloths in many ways making it effortless to design the clothing and to also produce them. With the creation of new technology making cloths, fabrics will become
Jeans were just one of the different categories of pants along with casual pants and dress pants, and jeans had dominated the category until the 1990's when sales had tapered off when consumers migrated over to khakis, cargo pants, and other types of pants. However, when new innovations in fabrics and style in the jeans category came to the forefront in 2001, people's tastes began to switch back over to jeans. In 2002, jeans sales were predicted to grow by 2-3%.
Working thesis: The advancements in technology have caused the social norms of society to adapt to its rapid change, by becoming captivated to its simple access; which is effecting the way we communicate and act.
First connotations were simple: "jeans are tough and rugged as men who wear them". This image of a 100% man was even strengthened after western movies appeared. Soon jeans, and so Levi’s brand which in people’s mind turned to be their synonymous, became a symbol of freedom, adventure and independence. In this moment, managers of LS&Co decided to expand the brand. Even though there where various new cloths introduced to the market ; 501 jeans remained their top-selling product. It was their new brand strategy to "offer products for every life style", which turned to be a fiasco. Not only it didn’t bring expected results, what is more, this to big diversification caused drops in sales. It was so decided to come back to the core product and it’s image. To strengthen the Levi’s position on a market, their launched a new campaign which emphasizes emotional connection between jeans and theirs owner. To wear 501 it is to be yourself – they said.
Life has changed tremendously in the past till date. Many changes have occurred both in the social, economic, and political facets of life. There are many changes still occurring with the evidence of shifting from old ways to new lifestyles in evident across the board. Lifestyles have also taken a different turn in the event that most people do not live in the old patterns and beliefs of life. Many people have thus not only forsaken the old ways and lifestyles but it is also important to embrace the idea and truth that the world has taken a different angle in every aspect. Technology has introduced various notes that have influenced the turn of events. Today, every feature of society is manipulated through the eye of technology, knowledge,
You know what I just don’t get is how people are getting back into denim. I don’t see it much in school but out of school it is dennom everything. You see denim something everywhere, denim dresses to socks. I am totally not against denim, I mean i do wear jeans but I would not wear a denim dress or shirt. I just think it is so weird people used to hate wearing denim on denim. People would look at you weird if you have a denim jacket on with jeans, and now you are cool if you are dressed in denim from head to toe. I just don’t understand it! Why I think being dressed in denim from head to toe is definitely not flattering. I think if you decide to wear denim you should pair it with something that is not denim!
It shows that nice clothes can boost your confidence and self esteem. Everyone deserves to look and feel acceptable about themselves. Clothing is a big part of your appearance to exceed your expectation of looking and feeling confident. Old Navy has pleasant and comfortable clothes that are long lasting and can be passed down to others. Your appearance can make you feel powerful, help you think better, or smarter. For example, you would think that you look unattractive wearing sweats and a plain T-shirt rather than a fancy dress or a suit and tie that make you look important. Your choice of fashion and clothes can describe your mood. Something flattering and vibrant can be portrayed as being happy and having a positive attitude. Something dark or plain can be portrayed as having a poor day or being unhappy. Clothes can show who you really are and how you feel every single day.
In the early 60's, the teenagers world was suddenly hit by the rock- n- roll of phenomenon of the Beatles. Teens idoled rock stars and let their hair grow long and wore bright, wild colored clothes. Leather offered great opportunities for self - expression. The clothes were i...
Blue jeans continued to be a popular item through the 1980’s, which is often considered the decade of designer jeans. Since an increasing number of companies were creating jeans, labels became an important element of the pants. Jeans were fashionable, and worn more for look than for durability. Blue jeans remained a popular item of clothing through out the remainder of the 20th century, and into the 21st. Levi Strauss and Company’s sales for 2001 were 4.3 billion dollars. The styles are constantly changing to accommodate the needs and desires of the consumers. Blue jeans were originally created as a uniform for the lower class worker, but they have become a symbol of American ingenuity, ambition, individuality, and success.
This article is about the overall impacts of fast fashion. The particular section referenced discusses possible solutions and alternatives to fast fashion. It talks about how it is possible to produce environmentally friendly clothing through the use of organic cotton, bamboo, hemp, and other fiber crops that require less pesticides, water, and other inputs. It goes on to share how certain brands are beginning to implement the model of sustainable clothing. The point of this article is to introduce readers to the topic of fast fashion, give background, and show readers what they
Wrapping up, we have found that jeans are more than just a piece of clothing. They are a major piece of history that has influenced the makeup of the society we live in today. Through their unique history, rising popularity, and affect on society today, jeans are more than what meets the eye.
Jeans have become one of the most popular articles of casual dress around the world. Nothing speaks louder than consumers’ demand; estimated over 800 million pairs of blue jeans are produced worldwide, which represents a multi-billion dollar business. According to market-research firm NPD Group, Americans bought $13.8 billion of jeans in the year ended April 30, 2011. Another resource claims that North America alone accounts for 39% of global purchases of jeans, followed by Western Europe at 20%, Japan and Korea at 10%, and the rest of the world at 31%.
Clothing is something that defines a person, and allows society to have an outlook on an individual’s lifestyle and beliefs. Unlike criticizing other material things like a car, a home or even something as simple as a television set, criticism of clothing is very personal. This suggests that there is a high correlation between clothing and personal identity and values. (Breward, pg.1) Clothing in a sense has the ability to communicate thought. However, similarly to art interpretations, this does not mean that any two people will perceive these visual aesthetics similarly.
Moreover, many products were luxurious in the 80s because the economy recovered during that period. Modern fashion is meaningful; it brings many changes and has a huge influence on general life. Heskett (2002) mentioned that it not only changes the lifestyle, but also changes the minds of a generation.
To begin with, I shall look at what fashion is; it is a currently popular style or practice involving clothing, footwear or accessories. It mostly refers to the current trends in looks and dressing style of a person (Cumming 234). In most cases, fashion is confusedly related to costumes; when a person talks of fashion they are seen to mean fashion in terms of textile. Fashion is seen to originate from the Western world and it is copied by other places. In this paper, we shall look at how fashion affects lifestyles and the group of people who are affected most. The paper further investigates how media is used to transmit fashion from one region to the other. Although it has been seen to affect people’s lives many people have different perspectives on fashion and dressing.